第38届国际玩具和潮玩（深圳）博览会

2026年4月9-11日 深圳国际会展中央（宝安区）

于近日的欧洲授权展（Brand Licensing Europe）相干新闻勾当中，孩之宝的欧洲、中东及非洲和亚洲授权消费产物副总裁玛丽安·詹姆斯 (Marianne James)回首了本年的一些授权勾当，并向媒体吐露了旗下重点IP的周年勾当以和行将于全世界规模内推出的授权产物规划。

据相识，2024年又有热火55周年、变形金刚40周年、小猪佩奇20周年等等。从已经暴光的环境来看，重心放于了线下体验文娱方面。

变形金刚

于2023年，变形金刚推出了第七部影戏《变形金刚：野兽突起》（Transformers: Rise of the Beasts），并顺势于多个范畴推出了授权产物，满意粉丝需求。

玩具方面，孩之宝及我国的乐森呆板人（Robosen）互助，推出超能壮士突起擎天柱可念头器人。

还有有配备了尖端科技的钢锁主动变形呆板人旗舰版（Transformers Grimlock Auto-Converting Robot – Flagship Collector’s Edition）。这款产物配备了进步前辈的体系级芯片技能及综合呆板人操作体系，可主动变形。孩之宝传播鼓吹其是全世界首款可以两种形态双足站立行走的呆板人，年夜年夜晋升了其产物程度高度。

此外，变形金刚还有及载人均衡车品牌赛格威（Segway-Ninebot）推出了联名产物，以擎天柱、年夜黄蜂、威震天为主题的滑板车、卡丁车等产物。

还有有及瑞士高端钟表新锐企业Kross Studio推出了《变形金刚：野兽突起》珍藏套装，于表盘中心有设计精致的悬浮式陀飞轮，并再现了影戏中重要神秘元素设计的功效性雕塑，格调满满。

于2024年，变形金刚将迎来品牌40周年庆，孩之宝又有甚么新规划呢？

据相识，内容方面有《变形金刚：地球火种》（Transformers: EarthSpark）第二季以和全新CG动画影戏《变形金刚一号》（Transformers One）。相干已经经确定的互助伙伴有乐森呆板人、赛格威、美泰、乐高档行业头部品牌。

小猪佩奇

小猪佩奇一如既往地受接待，于全世界的名气涓滴没有削弱的迹象。仅2022年，《小猪佩奇》就于YouTube上得到了17亿小时播放，同时还有是其降生地——英国所有流媒体平台上不雅看次数至多的儿童电视节目。

2023年，该品牌推出新标语“Let’s Jump In!”，鼓动勉励孩子们摸索周围的世界，将每一一步都视为一次新的冒险。依附相干且诙谐的内容，该品牌博得了怙恃的信托，并激励小粉丝英勇应答他们面对的任何环境。

于本年夏日，孩之宝及天然汗青博物馆联手，将博物馆的一间市肆革新成小猪佩奇摸索发明快闪游戏室。

此外，及默林文娱（Merlin Entertainments）互助的小猪佩奇的玩趣世界（Peppa Pig World of Play）室内主题游乐区，于欧洲、亚洲及北美均有开设，营业蓬勃成长。

∆小猪佩奇快闪游戏室

于2024年，小猪佩奇将迎来20周年，勾当许多。

包括其实不限在于美国及德国开设新的主题公园、于英国春夏日推出“小猪佩奇：欣喜派对于” （Peppa Pig: Surprise Party）沉浸式体验、小猪佩异景光巴士下战书茶、与Audible互助推出首个小猪佩奇播客等。

授权商品方面，会及伦敦高端婴幼儿服装品牌MORI、Trotters London等推出全新的童服设计。

热火

那末行将迎来55周年的热火品牌，又将有甚么动作呢？

其运动产物线将授权予Franklin Sports推出。

此外，热火行将开启为期5年的年夜范围的主题乐土开设。于本年10月，热火于南美洲最年夜的主题公园——巴西的贝托卡雷罗世界（Beto Carrero World）推出全世界首个热火主题乐土“NERF Mania”，此中包括游乐举措措施、游乐场、主题餐饮及零售。

而于来岁，超等热火主题竞技场NERF Action Xperience将于英国曼切斯特开放，内设各类射击游戏、障碍练习等举措措施。

总结

玛丽安·詹姆斯指出，借助孩之宝1800多家授权商构成的强盛收集，公司将竭尽全力迎接年夜品牌周年数念日，并于各个种别中推出新奇的产物、构造各项文娱勾当，满意各个春秋层粉丝的需求。

来历：中外IP授权 深圳展（ID:licensingchina）

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]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004626s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004644s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004702s ]SELECT `module_id` FROM `ta_cate` WHERE `cate_folder` = 'news' LIMIT 1 [ RunTime:0.004617s ]SELECT `table_name` FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004606s ]SELECT * FROM `ta_field` WHERE `module_id` = 19 ORDER BY `sort` ASC,`id` ASC [ RunTime:0.004720s ]SELECT `id` FROM `ta_cate` WHERE `cate_folder` = 'news' LIMIT 1 [ RunTime:0.004599s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.004684s ]SELECT `id`,`parent_id` FROM `ta_cate` [ RunTime:0.004650s ]SELECT * FROM `ta_module` WHERE `table_name` = 'article' LIMIT 1 [ RunTime:0.004882s ]SHOW FULL COLUMNS FROM `ta_article` [ RunTime:0.005166s ]SELECT * FROM `ta_article` WHERE `id` = 168 LIMIT 1 [ RunTime:0.004968s ]SELECT * FROM `ta_module` WHERE `table_name` = 'article' LIMIT 1 [ RunTime:0.004700s 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