第38届国际玩具和潮玩（深圳）博览会

2026年4月9-11日 深圳国际会展中央（宝安区）

弁言

最近几年，上海迪士尼度假区俨然变身“爆款制造机”，频仍打造召盘流IP、被疯抢炒作的周边产物——先是星黛露，然后是玲娜贝儿，再到这次的高飞。相干报导显示，上海迪士尼针对于脚色高飞推出的“紫色的飞龙”系列产物上市即售罄，此中的毛绒玩偶二手市场价格甚至被哄抬至8000元一只。

▍来历：中外玩具网（ctoy-gdta）文/编纂：Iris/Salas

01万圣节限制款被疯抢

9月26日，上海迪士尼推出了“2023万圣节米奇及伴侣们系列”新品，为米奇、米妮、唐老鸭、高飞、史迪奇等经典IP换上了万圣节装扮。此中，高飞脚色的系列产物主题是“紫色的飞龙”，包括钥匙圈、毛绒玩具、双肩包、卫衣等产物，被粉丝们亲切地称为“紫龙高飞”。

2023万圣节米奇及伴侣们系列（图源上海迪士尼度假区小红书）

于迪士尼浩繁经典知名IP中，高飞不算是人气最高的，甚至因为其年月长远（1932年头登场），粉丝数目相对于较少。然而，就是如许一只“高龄、冷门”IP的万圣节限制款，却于上市当天就卖断货——9月27日午时，上海迪士尼乐土官方旗舰店显示，“紫龙高飞”钥匙圈、毛绒玩具均已经售罄。截至10月2日，上海迪士尼天猫旗舰店里仅有1个链接发卖高飞周边产物，为其双肩包、卫衣系列。同时，上海迪士尼乐土内，消费者更是排起长队只为采办到“紫龙高飞”系列。

“紫龙高飞”系列之高飞可动发箍（图源上海迪士尼度假区小红书）

为何高飞系列会被抢购呢？起首来看价格。199元的高飞可动头箍、199元的16英寸高飞毛绒玩具（约40.64厘米）、119元的高飞毛绒玩具钥匙圈，比起合法红的“达菲家族”周边产物价格相对于要低些——达菲家族万圣节毛绒玩具钥匙圈零售价159元、9英寸万圣节毛绒玩具零售价259元。

其次是“稀罕水平”。按照上海迪士尼度假区官方微博、小红书等社交平台资料显示，“达菲家族”是其力捧的IP系列，其次还有有米奇、米妮、疯狂动物城等。而高飞呈现的频率其实不高，相干节日的限制衍生品也较少看到该IP的身影。

常言道：“物以稀为贵。”限制款本就具备稀缺性。再加之高飞以往较少于节日限制款表态，更显患上其衍生品的珍稀。此外，粉丝将上海迪士尼推出的万圣节限制款对于比后，直言高飞系列产物设计很是具备特点——毛绒玩偶穿上了紫龙造型外套，帽子可摘下来，按压尾巴的气囊还有能让高飞挥舞党羽——的确“赢麻了”。这类环境下，“紫龙高飞”系列激发抢购也不算是意料以外的工作。

粉丝对于“紫龙高飞”设计很满足

02二手炒作哄抬价格

限制款激发抢购的征象不足为奇，单是如许的环境其实不足以登上热搜、激发会商。这次“紫龙高飞”系列之以是激发存眷，重要还有是二手市场的炒作。

工作的因由是有网友晒出截图，指出有人二手让渡高飞万圣节毛绒玩具，将199元的玩偶叫价到8000元，且“不接管讨价还有价”。

网传“紫龙高飞”被叫价8000元（图源头条新闻微博）

被二手市场炒作、哄抬价格险些是所有限制款必经之路，但从199元到8000元是否太甚夸张？中外玩具全媒体中央记者于二手生意业务平台闲鱼上看到，加价让渡“紫龙高飞”系列的网友真不少。钥匙扣的叫价从两三百元到近千元不等，毛绒玩偶的叫价从五六百元到上千元不等，还有有些将毛绒玩偶与钥匙扣套装出售的，叫价从千元摆布到2000元摆布。

闲鱼上发卖的“紫龙高飞”溢价较多 网传的叫价8000元的环境并未呈现，并且许多产物都显示已经经于降价了。 即便云云，这次“紫龙高飞”于二手市场被炒作的环境，仍旧引起了许多粉丝不满，认为上海迪士尼老是于弄饥饿营销，对于粉丝很是不友爱，并且还有助长黄牛气焰。粉丝对于饥饿营销很是不满 同时，有许多网友招呼粉丝不要高价去买，由于其实不知道产物究竟是真是假。再者，假如各人都不高价采办，才有可能遏制住二手炒作的不良民风。网友不撑持粉丝高价收购03饥饿营销屡造爆款 诚如粉丝所言，上海迪士尼很是喜欢采用饥饿营销的模式发卖产物，并且确凿经由过程饥饿营销乐成地打造了顶流IP、爆款产物。 2021年中秋前夜，上海迪士尼推出“星黛露中秋系列”毛绒玩具，仅3天时间全数产物便宣告售罄。而原价359元的星黛露玩偶二手市场价格炒至2599元。与此同时，#上海迪士尼中秋星黛露炒至上千元#的话题登上微博热搜，并使患上星黛露从粉丝圈走到了公共眼前。2021年星黛露玩偶仍于二手市场畅通 就于星黛露爆红确当月尾，玲娜贝儿横空出生避世，成了上海迪士尼的“达菲家族”的新成员。真正让公共对于玲娜贝儿有认知，除了了不友爱互动的负面新闻外，还有患上是其产物被二手市场炒作的新闻——通例款加价1800元/只、圣诞款加价3100元/只。央视网快看专门发布视频评价了“玲娜贝儿玩偶被炒至天价”事务。央视网快看评“玲娜贝儿玩偶被炒至天价”事务 本次“紫龙高飞”并不是上海迪士尼首款紫龙主题产物。2021年万圣节，上海迪士尼推出了“紫龙olu”，一样是限量发售、被抢购一空。并且至今，该产物于二手平台的发卖价格都很高，一款钥匙扣挂件都要一两千元。二手市场的高价“紫龙olu” 有过往这些乐成的经验，也难怪上海迪士尼热中在饥饿营销，几次推出限制款。并且海内采纳饥饿营销的企业很是多，好比肯德基、麦当劳等餐饮企业打造的联名款，大都都是限量款；盲盒、卡牌等品类的随机弄法、罕见款，也都是饥饿营销的一种体现。 站于消费者的角度，饥饿营销会让人反感，由于没法一次性就得到本身想要的产物；站于厂商的角度，饥饿营销对于宣传品牌、IP，发卖产物等简直有较好的作用。但正如上海迪士尼碰到的环境，饥饿营销带来效益、存眷度的同时，也会陪同着争议，对于品牌形象会有必然影响。

来历：中外玩具网（ctoy-gdta）

文/编纂：Iris/Salas

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CONNECT:[ UseTime:0.006342s ] mysql:host=hdm721885362.my3w.com;port=3306;dbname=hdm721885362_db;charset=utf8mb4SHOW FULL COLUMNS FROM `ta_system` [ RunTime:0.004427s ]SELECT * FROM `ta_system` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.003889s ]SHOW FULL COLUMNS FROM `ta_settings` [ RunTime:0.004269s ]SELECT * FROM `ta_settings` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.003813s ]SELECT * FROM `ta_system` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.003847s ]SHOW FULL COLUMNS FROM `ta_field` [ RunTime:0.004230s ]SELECT `type`,`field` FROM `ta_field` [ RunTime:0.003771s ]SHOW FULL COLUMNS FROM `ta_cate` [ RunTime:0.004233s ]SELECT `id`,`cate_name`,`cate_folder`,`module_id` FROM `ta_cate` ORDER BY `sort` ASC,`id` ASC [ RunTime:0.003692s ]SHOW FULL COLUMNS FROM `ta_module` [ RunTime:0.004277s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003780s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003798s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003780s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003792s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003708s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003894s ]SELECT `module_id` FROM `ta_cate` WHERE `cate_folder` = 'news' LIMIT 1 [ RunTime:0.003694s ]SELECT `table_name` FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003677s ]SELECT * FROM `ta_field` WHERE `module_id` = 19 ORDER BY `sort` ASC,`id` ASC [ RunTime:0.003862s ]SELECT `id` FROM `ta_cate` WHERE `cate_folder` = 'news' LIMIT 1 [ RunTime:0.003686s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.003810s ]SELECT `id`,`parent_id` FROM `ta_cate` [ RunTime:0.003676s ]SELECT * FROM `ta_module` WHERE `table_name` = 'article' LIMIT 1 [ RunTime:0.003782s ]SHOW FULL COLUMNS FROM `ta_article` [ RunTime:0.004469s ]SELECT * FROM `ta_article` WHERE `id` = 169 LIMIT 1 [ RunTime:0.007922s ]SELECT * FROM `ta_module` WHERE `table_name` = 'article' LIMIT 1 [ RunTime:0.003800s ]SELECT * FROM `ta_field` WHERE `module_id` = 19 ORDER BY `sort` ASC,`id` ASC [ RunTime:0.003880s ]SHOW FULL COLUMNS FROM `ta_dictionary` [ RunTime:0.004177s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '14' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003676s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '15' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003722s ]SELECT * FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.003747s ]SELECT * FROM `ta_field` WHERE `module_id` = 20 AND `field` = 'sort' LIMIT 1 [ RunTime:0.003795s ]SELECT * FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.003782s ]SELECT `id` FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.003664s ]SELECT `field` FROM `ta_field` WHERE ( field = 'pid' OR field = 'parent_id' ) AND `module_id` = 20 LIMIT 1 [ RunTime:0.003706s ]SELECT `id`,`cate_name`,`parent_id` FROM `ta_cate` ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003631s 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1 [ RunTime:0.003709s ]SELECT * FROM `ta_cate` WHERE `is_menu` = 1 ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003859s ]SELECT * FROM `ta_module` WHERE `id` = 19 [ RunTime:0.003918s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 17 ORDER BY `sort` DESC [ RunTime:0.004182s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003714s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003755s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003708s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003701s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003675s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003687s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003736s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003897s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 18 ORDER BY `sort` DESC [ RunTime:0.004199s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003711s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003714s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003711s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003746s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003724s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003715s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003689s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 19 ORDER BY `sort` DESC [ RunTime:0.004237s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003757s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003770s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003726s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 20 ORDER BY `sort` DESC [ RunTime:0.004116s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 20 LIMIT 1 [ RunTime:0.003686s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 20 LIMIT 1 [ RunTime:0.003672s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.003780s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.003838s ]-必一运动官网