第38届国际玩具和潮玩（深圳）博览会

2026年4月9-11日 深圳国际会展中央（宝安区）

弁言

10月25 日，全世界玩具巨头美泰 (Mattel) 宣布凌驾市场预期的第三季事迹——于《芭比》影戏年夜热的加持下，美泰第三季度净发卖额到达19.2亿美元（约合140.5亿元人平易近币），同比增加9%；毛利润及业务收入也有所增加。

芭比是美泰旗下最知名的娃娃玩具品牌，7 月上映的《芭比》年夜影戏创下本年首映票房最高纪录，也拉动了相干玩具的发卖。

陈诉期内，美泰全世界的娃娃（包括芭比娃娃、迪士尼及精灵高中）的总账面收入增加了27%，载具玩具（或者玩具车）增加了18%；全世界婴儿、幼儿及学龄前儿童的总账面收入降落了2%，而动作玩偶、拼搭套装、游戏及其他产物降落了19%。

与去年同期比拟，第三季度美泰于北美净发卖额及总账面收入增加了10%。芭比娃娃、迪士尼公主及迪士尼冰雪奇缘鞭策了娃娃的增加，而风火轮鞭策了载具玩具（或者玩具车）销量的增加。

2023年是全世界玩具业布满挑战的一年，患上益在第三季度的体现，美泰前九个月的净发卖额仅下滑5%——上半年，美泰净发卖额为19.02亿美元（约合139.2亿元人平易近币），同比降落16%；净利润吃亏7900万美元（约合5.64亿元人平易近币）。公司的解读是：由于零售商仍于清库存，叠加行业疲软，以是事迹同比仍是负增加，但发卖环境已经有改善的趋向。【点击回首：四年夜玩具巨头，上半年全数吃亏】

本年，泰西市场因通膨固执按捺家庭消费，致使购物季体现比预期疲软。但于进入要害的购物假期前，美泰挣脱了零售商去库存的担心。美泰首席履行官Ynon Kreiz暗示，与前一年比拟，美泰得到更多零售撑持，有更多货排挤间，且于主要节日的目次上有更多代表商品以和告白。

瞻望将来，美泰估计2023年的净发卖额将与2022年相称——维持于去年的 54.4 亿美元稳定，但上调了赢利预期，毛利率也将年夜幅增加。

美泰认为，《芭比》影戏的乐成以和随之带来的事迹增加，完善诠释了美泰最近几年以IP驱动事迹增加（an IP-driven high performing toy company）转型计谋的乐成。Ynon Kreiz说，《芭比》影戏已经成为一种全世界文化征象，是美泰的一个主要里程碑。

据悉，将来，美泰将加快旗下知名玩具IP影戏化的进程，包括宇宙巨匠（2024年10月上映）、风火轮（2025年6月上映）、乌诺牌（上映时间不决）、美国女孩娃娃（上映时间不决）等项目都已经于举行中。【点击回首：玩具巨头美泰，盯上这门“新买卖”】

▍来历：中外玩具网（ctoy-gdta）综合

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CONNECT:[ UseTime:0.007020s ] mysql:host=hdm721885362.my3w.com;port=3306;dbname=hdm721885362_db;charset=utf8mb4SHOW FULL COLUMNS FROM `ta_system` [ RunTime:0.004775s ]SELECT * FROM `ta_system` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.004725s ]SHOW FULL COLUMNS FROM `ta_settings` [ RunTime:0.004554s ]SELECT * FROM `ta_settings` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.004103s ]SELECT * FROM `ta_system` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.004149s ]SHOW FULL COLUMNS FROM `ta_field` [ RunTime:0.004484s ]SELECT `type`,`field` FROM `ta_field` [ RunTime:0.004119s ]SHOW FULL COLUMNS FROM `ta_cate` [ RunTime:0.004627s ]SELECT `id`,`cate_name`,`cate_folder`,`module_id` FROM `ta_cate` ORDER BY `sort` ASC,`id` ASC [ RunTime:0.004097s ]SHOW FULL COLUMNS FROM `ta_module` [ RunTime:0.004539s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004052s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004063s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004254s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004051s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004028s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004052s ]SELECT `module_id` FROM `ta_cate` WHERE `cate_folder` = 'news' LIMIT 1 [ RunTime:0.004013s ]SELECT `table_name` FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003992s ]SELECT * FROM `ta_field` WHERE `module_id` = 19 ORDER BY `sort` ASC,`id` ASC [ RunTime:0.004118s ]SELECT `id` FROM `ta_cate` WHERE `cate_folder` = 'news' LIMIT 1 [ RunTime:0.004012s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.004062s ]SELECT `id`,`parent_id` FROM `ta_cate` [ RunTime:0.003975s ]SELECT * FROM `ta_module` WHERE `table_name` = 'article' LIMIT 1 [ RunTime:0.004096s ]SHOW FULL COLUMNS FROM `ta_article` [ RunTime:0.004416s ]SELECT * FROM `ta_article` WHERE `id` = 188 LIMIT 1 [ RunTime:0.006508s ]SELECT * FROM `ta_module` WHERE `table_name` = 'article' LIMIT 1 [ RunTime:0.004061s ]SELECT * FROM `ta_field` WHERE `module_id` = 19 ORDER BY `sort` ASC,`id` ASC [ RunTime:0.004067s ]SHOW FULL COLUMNS FROM `ta_dictionary` [ RunTime:0.004459s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '14' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.004050s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '15' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003959s ]SELECT * FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.004128s ]SELECT * FROM `ta_field` WHERE `module_id` = 20 AND `field` = 'sort' LIMIT 1 [ RunTime:0.004032s ]SELECT * FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.004075s ]SELECT `id` FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.004001s ]SELECT `field` FROM `ta_field` WHERE ( field = 'pid' OR field = 'parent_id' ) AND `module_id` = 20 LIMIT 1 [ RunTime:0.004001s ]SELECT `id`,`cate_name`,`parent_id` FROM `ta_cate` ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003970s ]SELECT `id` FROM `ta_cate` WHERE `module_id` = 19 [ RunTime:0.003992s ]SELECT * FROM `ta_module` WHERE `model_name` = 'UsersType' LIMIT 1 [ RunTime:0.004210s ]SELECT * FROM `ta_field` WHERE `module_id` = 6 AND `field` = 'sort' LIMIT 1 [ RunTime:0.004058s ]SELECT * FROM `ta_module` WHERE `model_name` = 'UsersType' LIMIT 1 [ RunTime:0.004047s ]SELECT `id` FROM `ta_module` WHERE `model_name` = 'UsersType' LIMIT 1 [ RunTime:0.004179s ]SELECT `field` FROM `ta_field` WHERE ( field = 'pid' OR field = 'parent_id' ) AND `module_id` = 6 LIMIT 1 [ RunTime:0.003955s ]SHOW FULL COLUMNS FROM `ta_users_type` [ RunTime:0.004333s ]SELECT `id`,`name` FROM `ta_users_type` ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003952s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '1' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003980s ]UPDATE `ta_article` SET `hits` = `hits` + 1 WHERE `id` = 188 [ RunTime:0.017129s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.003984s ]SELECT * FROM `ta_cate` WHERE `is_menu` = 1 ORDER BY `sort` ASC,`id` DESC [ RunTime:0.004151s ]SELECT * FROM `ta_module` WHERE `id` = 19 [ RunTime:0.004051s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 17 ORDER BY `sort` DESC [ RunTime:0.004443s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003998s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003997s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003951s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003949s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003979s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003974s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003954s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003993s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 18 ORDER BY `sort` DESC [ RunTime:0.004564s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003979s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.004004s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003985s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.004064s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003967s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003989s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003963s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 19 ORDER BY `sort` DESC [ RunTime:0.004504s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004012s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003990s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004004s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 20 ORDER BY `sort` DESC [ RunTime:0.004412s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 20 LIMIT 1 [ RunTime:0.003989s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 20 LIMIT 1 [ RunTime:0.003998s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.004069s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.004020s ]-必一运动官网