第38届国际玩具和潮玩（深圳）博览会

2026年4月9-11日 深圳国际会展中央（宝安区）

弁言

DIY玩具于海外也称为艺术手工类（Arts Crafts），是个低调但成长平稳的品类。按照Circana的市场发卖数据显示，2022年美国的艺术手工玩具市场体量于其追踪统计的11个玩具年夜类中排名第10，约有跨越十亿美元的份额，与2021年基本持平，及2019年比拟增加5%。及户外和运动玩具这个总范围跨越50亿美元、同比却年夜跌11%的第一年夜类来讲，艺术手工玩具显患上相称面面俱到。

▍来历：《中外玩具制造》杂志；作者：张芷盈

品类常青的四年夜因素01

手工勾当的高需求

手事情为直接熬炼儿童动手能力的勾当，除了了校内手工课，校外也会触及。

按照英国当局部分文化、媒体及体育部做的一项查询拜访显示，英国跨越七成的5~10岁儿童于校外或者多或者少都介入过某种情势的手工艺勾当；而到11~15岁这个春秋段，比例依然高达67%，可见市场对于艺术手工类产物需求很高，给这种玩具提供了很年夜的空间。

02

帮忙儿童阔别屏幕

跟着平板、手机等智能产物的普和，成瘾的问题成为了家长的芥蒂。艺术手工玩具成为他们让孩子阔别电子屏幕的东西之一。

特别是疫情三年上彀课以来，家长对于这个需求更火急，但愿孩子经由过程手工活，从头成立起及实际的毗连。由于与外界的物理接洽越多，感官就越富厚，年夜脑发育就越好。当孩子过量接触触摸屏时，认知成长就会受限。

03

感情解压方面的生理需求

已经经有科学证实，涂鸦、机械动作或者专注于一个勾当上有助在转移人的留意力从而疏解生理压力。这点于疫情三年后也凸显出来。

艺术手工活同时也长短常风行的祖孙亲子勾当情势，让白叟连结脑筋矫捷，享受孙辈陪伴。同时，近期举行填色、针织等艺术手工活的青年女性也徐徐多了起来。

04

艺术手工相干综艺的动员

好比《一剪裁缝》《年夜英缝纫年夜赛》《补缀巨匠》等及手工相干的竞技类综艺的热播，也会动员相干艺术手工类产物（也包括玩具）的人气。

▲《年夜英缝纫年夜赛》（The Great British Sewing Bee）也衍生了相干的缝纫手工玩具

厂商晋升产物热度小妙招

别看艺术手工类的市场范围及其他品类比起来不算年夜，但竞争还有长短常激烈的。以是，厂商重要从解决家长痛点及迎合潮水两个方面着手。

消费痛点1安全问题

因为艺术手工玩具中，具备差别性状的史莱姆、彩泥、颜料等化学物资质料占了很年夜的比例，并且厂家为了提高产物的新颖性，经常会添加各类分外的物资出现尤其效果，好比插手荧光剂到达夜光效果，插手固色剂让颜料连结艳丽如新，插手各类小颗粒营建富厚的视觉等。

此外，这些产物直接接触孩子皮肤，就更需要留意。2020年，就曾经发生过一款腻子质地的艺术手工玩具中的有害物资致使儿童吐逆的事务，后续举行年夜范围的产物召回。

▲分外添加了小颗粒的史莱姆，新颖之余也增长了安全隐患

除了了增强触及的化学物资安全外，还有有操作安全。好比缝纫、针织套装，厂家于操作步调长进行简化，让孩子利便好上手，同时对于东西举行优化，削减锋利的部门，甚至有些产物直接把针具去除了，用其他方式取代，晋升安全性。

消费痛点2清洁收纳

其实不是每一个家庭都有专门的空间供孩子自由挥洒的，特别是前提一般的家庭。以是，玩艺术手工玩具搞患上家里一团糟糕，生怕会令每一个家长头疼。

留意到这个痛点，不少厂商都于配方、弄法方面举行改良，还有进一步让产物可反复利用，晋升性价比。好比Trends UK推出的Paint Pop画笔系列，有笔盖,笔心还有可以像固体胶同样拧出来，快干、易擦。

消费热门1授权联名

最近几年，年夜牌IP授权联名是拉动玩具消费的主要推手之一。据国际授权业协会最近几年的数据，授权于玩具范畴的发卖额呈比年增加态势，2020年比2019年增加跨越60亿美元。

于艺术手工范畴，授权联名的常见弄法就是于制品模板中融入IP的图案设计。还有有摆设玩家于IP的代表场景中，对于脚色的代表道具、技术举行自由阐扬创作。

▲Wow!Stuff的漫威授权科学油灰（Marvel Science Putty），按照英雄特色融入：好比黑豹于阳光下会变色；绿伟人则会发夜光

消费热门2开箱欣喜+迷你

自从2016年开箱视频于YouTube上鼓起以来，欣喜类玩具就玩出了花，借着开箱视频又给这种产物添一把火。本年又见迷你微缩热。艺术手工类玩具厂商也想要于这个范畴分一杯羹，在是将已往分主题的明盒质料包装到各式盲盒中，或者者把产物尺寸总体缩小。

消费热门3直播/网红

于网红直播界，美妆网红无疑是最年夜的种别，同时对于女童的影响很是年夜。最近几年各类儿童美甲、美发、美妆类还有有时装设计、缝纫手工类的套装最先增长。虽然疫情三年外出社交削减了，但其实不影响女孩们装扮自我，于社交媒体分享交流的心态。

发卖商更看重实利

厂商这么努力卷产物研发及创意，那末商家又更注重甚么呢？

据英国玩具小店Toys n Tuck卖力人E妹妹a Dadswell暗示：“比拟产物创意，咱们更注重价格，偏幸价格于5~10英镑区间的产物，由于卖艺术手工类产物的利润率还有是比力可不雅的。此外，就是产物的包装设计。包装设计要够美丽吸惹人，同时凸起好用、易清洁这些体验长处，方能让客人豪情下单。”差别在年夜连锁的高要求，小店店东的存眷点也长短常接地气了。

▍来历：《中外玩具制造》杂志作者：张芷盈

更多行业成长趋向、厂商最新动向、市场热销产物等具体信息，请存眷《中外玩具制造》杂志。

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CONNECT:[ UseTime:0.006835s ] mysql:host=hdm721885362.my3w.com;port=3306;dbname=hdm721885362_db;charset=utf8mb4SHOW FULL COLUMNS FROM `ta_system` [ RunTime:0.004769s ]SELECT * FROM `ta_system` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.004158s ]SHOW FULL COLUMNS FROM `ta_settings` [ RunTime:0.004637s ]SELECT * FROM `ta_settings` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.004007s ]SELECT * FROM `ta_system` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.004110s ]SHOW FULL COLUMNS FROM `ta_field` [ RunTime:0.004569s ]SELECT `type`,`field` FROM `ta_field` [ RunTime:0.004034s ]SHOW FULL COLUMNS FROM `ta_cate` [ RunTime:0.004575s ]SELECT `id`,`cate_name`,`cate_folder`,`module_id` FROM `ta_cate` ORDER BY `sort` ASC,`id` ASC [ RunTime:0.003997s ]SHOW FULL COLUMNS FROM `ta_module` [ RunTime:0.004478s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004079s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004163s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004048s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004013s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004038s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004039s ]SELECT `module_id` FROM `ta_cate` WHERE `cate_folder` = 'news' LIMIT 1 [ RunTime:0.004011s ]SELECT `table_name` FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004003s ]SELECT * FROM `ta_field` WHERE `module_id` = 19 ORDER BY `sort` ASC,`id` ASC [ RunTime:0.004086s ]SELECT `id` FROM `ta_cate` WHERE `cate_folder` = 'news' LIMIT 1 [ RunTime:0.004031s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.004141s ]SELECT `id`,`parent_id` FROM `ta_cate` [ RunTime:0.003979s ]SELECT * FROM `ta_module` WHERE `table_name` = 'article' LIMIT 1 [ RunTime:0.004088s ]SHOW FULL COLUMNS FROM `ta_article` [ RunTime:0.004476s ]SELECT * FROM `ta_article` WHERE `id` = 185 LIMIT 1 [ RunTime:0.008542s ]SELECT * FROM `ta_module` WHERE `table_name` = 'article' LIMIT 1 [ RunTime:0.004117s ]SELECT * FROM `ta_field` WHERE `module_id` = 19 ORDER BY `sort` ASC,`id` ASC [ RunTime:0.004128s ]SHOW FULL COLUMNS FROM `ta_dictionary` [ RunTime:0.004609s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '14' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.004026s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '15' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003977s ]SELECT * FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.004029s ]SELECT * FROM `ta_field` WHERE `module_id` = 20 AND `field` = 'sort' LIMIT 1 [ RunTime:0.004068s ]SELECT * FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.004015s ]SELECT `id` FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.003939s ]SELECT `field` FROM `ta_field` WHERE ( field = 'pid' OR field = 'parent_id' ) AND `module_id` = 20 LIMIT 1 [ RunTime:0.003965s ]SELECT `id`,`cate_name`,`parent_id` FROM `ta_cate` ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003953s ]SELECT `id` FROM `ta_cate` WHERE `module_id` = 19 [ RunTime:0.003962s ]SELECT * FROM `ta_module` WHERE `model_name` = 'UsersType' LIMIT 1 [ RunTime:0.004048s ]SELECT * FROM `ta_field` WHERE `module_id` = 6 AND `field` = 'sort' LIMIT 1 [ RunTime:0.004049s ]SELECT * FROM `ta_module` WHERE `model_name` = 'UsersType' LIMIT 1 [ RunTime:0.004022s ]SELECT `id` FROM `ta_module` WHERE `model_name` = 'UsersType' LIMIT 1 [ RunTime:0.003960s ]SELECT `field` FROM `ta_field` WHERE ( field = 'pid' OR field = 'parent_id' ) AND `module_id` = 6 LIMIT 1 [ RunTime:0.004002s ]SHOW FULL COLUMNS FROM `ta_users_type` [ RunTime:0.004441s ]SELECT `id`,`name` FROM `ta_users_type` ORDER BY `sort` ASC,`id` DESC [ RunTime:0.004017s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '1' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.004098s ]UPDATE `ta_article` SET `hits` = `hits` + 1 WHERE `id` = 185 [ RunTime:0.006802s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 21 LIMIT 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`id` = 17 LIMIT 1 [ RunTime:0.004024s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003985s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 18 ORDER BY `sort` DESC [ RunTime:0.004721s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.004042s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.004178s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003998s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.004010s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.004058s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003989s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.004031s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 19 ORDER BY `sort` DESC [ RunTime:0.004481s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003984s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003987s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003983s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 20 ORDER BY `sort` DESC [ RunTime:0.004447s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 20 LIMIT 1 [ RunTime:0.003977s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 20 LIMIT 1 [ RunTime:0.003968s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.004027s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.004056s ]-必一运动官网