第38届国际玩具和潮玩（深圳）博览会

2026年4月9-11日 深圳国际会展中央（宝安区）

弁言

10月31日-11月4日，为期5天的第134届广交会第三期践约所致，玩具展区初次从第二期调至第三期，及上届新设的孕婴童用品专区组合成“玩具和孕婴童”板块，并移师至17.一、18.一、19.1及20.1四个新展馆，展览面积5.4万平方米，展位2564个，参展企业1381家，展商数目有所增长。

作为展会特邀玩具专业媒体，中外玩具全媒体中央前去玩具展区探寻——新展期、新展馆，还有有不少新展商，本年的广交会又有甚么新动向？

▍来历：中外玩具网（ctoy-gdta）文/图/视频/编纂：Jane/Salas

01现场客流怎样？

总体而言，本届广交会人流比上届年夜幅回升，按照主理方数据，境外采购商人数增加比例高达50%，“一带一起”共开国家采购商增速特别较着。

这一点于记者的走访中也获得印证。于对于采购商举行的随机采访中，就发明了来自哈萨克斯坦的买家Zhansaya Bokhanova，她正预备最先跨境商业买卖，据说中国玩具财产很是发财，以是来广交会追求时机。她已经经于现场联系了不少供给商。还有有来自瑞典的买家Sabelle Beraki，本年4月进入玩具行业，主营娃娃产物，专程来广交会寻觅令她冷艳的娃娃。

境外采购商接管中外玩具网采访 ▌那末新展期及新展馆对于玩具孕婴童馆的人流有甚么影响？好像新老展商的感触感染又各有差别。参展多年的“老广交”则持保留立场。平湖市双喜童车制造有限公司持续到场广交会十余年，相干卖力人傅燕儿暗示，就展会前两天的环境来看，及第二期的人流还有是有差距的。约请的老客户由于从第一期就来逛展，但若一直留到第三期，行程不答应，以是不少都提早归去了。新展商则对于人流的满足度较高。广州市金凯迪家居用品有限公司本年是初次参展，就碰上了“玩具和孕婴童”板块的调解。据其营销总监汤梓俊先容，以往公司产物重要出口泰西地域，本年来广交会追求新客源，下意向定单的客户占比很高，效果挺欣喜。

02经济下行影响年夜吗？ 于疫情爆后的两年，海外玩具市场履历了发作式的增加，但从去年下半年最先，需求呈现疲态。一方面是海外当局住手了消费补助，另外一方面是各类国际冲突致使泰西年夜幅通胀，消费者钱包急急。按照国际市场调研公司Circana的数据显示，全世界第一年夜市场美国，本年上半年玩具发卖额同比下跌8%；而欧洲七年夜经济体（英、法、德、意、西、比、荷）于本年前八个月的玩具发卖额为79亿欧元（约为84亿美元），同比下跌3.6%。 ▌采购商：预算降低，寻求性价比。深圳新益瑞企业治理有限公司董事长王劲松就暗示，往年公司带来广交会上的产物都重要往高端线路走，以迎合泰西客户对于品质的需求；而受海外经济下行的影响，他较着觉得到客商的采购预算降低了，以是本年带来的产物更寻求高性价比。还有有主营磁性写字板、电子琴的晋江市鸿顺儿童用品有限公司相干卖力人颜海鸿暗示，本年买家会更偏幸中小尺寸的产物。于平湖市双喜童车制造有限公司的展位，客商对于没有授权的自立设计童车存眷更多，由于他们深知授权用度会举高产物价格。此外，记者于走访历程中，也亲目睹到了不少采购商是启齿就问价，价格分歧扭头就走的环境，连产物功效、用料都没细问，更别说留下手刺了。 ▌参展商：内练细节，外拓前途。面临采购商愈来愈高的要求，参展商也必需硬着头皮上。南通钰乐师艺玩具备限公司董事长梅萌就分享过一个案例，一个定制客户要求一款产物用料手感要薄、弹性要好，可是物理强度又要够高，可谓“不切现实”，屡次沟通都转变不了客户的设法，末了钰乐多方寻觅，终究找到了一种质料满意了客户的要求。 还有有不少参展商提到，此刻市场上同质化很是严峻，产物必需够新、够吸引眼球才能捉住境外客商。据记者相识，今朝海外零售商正处在快速清库存，迟缓补新货的阶段，是以，通例产物没法让采购商顶着库存高压脱手采购。而参展商于成本压力下，经由过程多种质料组合、细节功效晋升等微立异，堪称“米上雕花”，难度极年夜。部门展商接管中外玩具网采访 好比浙江宏基玩具备限公司就转变了已往单一功效的产物模式，推出了组合型木制音乐玩具，晋升性价比；还有有木制吉他玩具，甚至于细节上做到了专业级的严谨水准；还有有推出木制拼插颗粒积木，可兼容乐高颗粒。广东哈一代玩具株式会社于传统毛绒的基础上推出了融入中国山海经灵感的国风毛绒，令海外客商面前一亮，还有有面向年青群体打造的潮玩化精品毛绒。 ▌此外，就是拓宽赛道。好比品牌跨境出海就是一个年夜趋向。凯度全世界调研近期发布的《中国母婴品牌出海研究》陈诉指出，只管全世界经济存于不确定性，70%以上的受访者暗示于婴儿产物与办事上，他们将增长支出或者连结不异支出程度，显示行业潜于重大商机。凯度全世界调研年夜中华区履行董事徐诚辉于接管中外玩具全媒体中央记者采访时指出，关在潜于市场的拓展，建议制造商及零售商存眷一带一起沿线、东南亚及成长中的国度，特别是拥有重大华人社群、文化配景与中国相近的东南亚地域。这里的国度人口浩繁，对于母婴产物的需求量相对于较年夜，同时有着与中国相似的育儿不雅念及消费习气，更易接管中国品牌的产物。这些市场可能会为中国母婴用操行业提供广漠的时机。

▍来历：中外玩具网（ctoy-gdta）文/图/视频/编纂：Jane/Salas

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CONNECT:[ UseTime:0.005813s ] mysql:host=hdm721885362.my3w.com;port=3306;dbname=hdm721885362_db;charset=utf8mb4SHOW FULL COLUMNS FROM `ta_system` [ RunTime:0.003909s ]SELECT * FROM `ta_system` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.003476s ]SHOW FULL COLUMNS FROM `ta_settings` [ RunTime:0.003883s ]SELECT * FROM `ta_settings` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.003363s ]SELECT * FROM `ta_system` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.003365s ]SHOW FULL COLUMNS FROM `ta_field` [ RunTime:0.003861s ]SELECT `type`,`field` FROM `ta_field` [ RunTime:0.003405s ]SHOW FULL COLUMNS FROM `ta_cate` [ RunTime:0.004092s ]SELECT `id`,`cate_name`,`cate_folder`,`module_id` FROM `ta_cate` ORDER BY `sort` ASC,`id` ASC [ RunTime:0.003307s ]SHOW FULL COLUMNS FROM `ta_module` [ RunTime:0.003843s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.007483s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003345s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003317s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003330s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003339s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003378s ]SELECT `module_id` FROM `ta_cate` WHERE `cate_folder` = 'news' LIMIT 1 [ RunTime:0.003272s ]SELECT `table_name` FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003308s ]SELECT * FROM `ta_field` WHERE `module_id` = 19 ORDER BY `sort` ASC,`id` ASC [ RunTime:0.003497s ]SELECT `id` FROM `ta_cate` WHERE `cate_folder` = 'news' LIMIT 1 [ RunTime:0.003308s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.003403s ]SELECT `id`,`parent_id` FROM `ta_cate` [ RunTime:0.003291s ]SELECT * FROM `ta_module` WHERE `table_name` = 'article' LIMIT 1 [ RunTime:0.003350s ]SHOW FULL COLUMNS FROM `ta_article` [ RunTime:0.003855s ]SELECT * FROM `ta_article` WHERE `id` = 193 LIMIT 1 [ RunTime:0.007030s ]SELECT * FROM `ta_module` WHERE `table_name` = 'article' LIMIT 1 [ RunTime:0.003422s ]SELECT * FROM `ta_field` WHERE `module_id` = 19 ORDER BY `sort` ASC,`id` ASC [ RunTime:0.003404s ]SHOW FULL COLUMNS FROM `ta_dictionary` [ RunTime:0.003788s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '14' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003269s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '15' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003290s ]SELECT * FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.003364s ]SELECT * FROM `ta_field` WHERE `module_id` = 20 AND `field` = 'sort' LIMIT 1 [ RunTime:0.003407s ]SELECT * FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.003383s ]SELECT `id` FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.003270s ]SELECT `field` FROM `ta_field` WHERE ( field = 'pid' OR field = 'parent_id' ) AND `module_id` = 20 LIMIT 1 [ RunTime:0.003263s ]SELECT `id`,`cate_name`,`parent_id` FROM `ta_cate` ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003296s ]SELECT `id` FROM `ta_cate` WHERE `module_id` = 19 [ RunTime:0.003292s ]SELECT * FROM `ta_module` WHERE `model_name` = 'UsersType' LIMIT 1 [ RunTime:0.003357s ]SELECT * FROM `ta_field` WHERE `module_id` = 6 AND `field` = 'sort' LIMIT 1 [ RunTime:0.003458s ]SELECT * FROM `ta_module` WHERE `model_name` = 'UsersType' LIMIT 1 [ RunTime:0.003338s ]SELECT `id` FROM `ta_module` WHERE `model_name` = 'UsersType' LIMIT 1 [ RunTime:0.003270s ]SELECT `field` FROM `ta_field` WHERE ( field = 'pid' OR field = 'parent_id' ) AND `module_id` = 6 LIMIT 1 [ RunTime:0.003300s ]SHOW FULL COLUMNS FROM `ta_users_type` [ RunTime:0.003716s ]SELECT `id`,`name` FROM `ta_users_type` ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003300s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '1' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003318s ]UPDATE `ta_article` SET `hits` = `hits` + 1 WHERE `id` = 193 [ RunTime:0.015137s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.003296s ]SELECT * FROM `ta_cate` WHERE `is_menu` = 1 ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003373s ]SELECT * FROM `ta_module` WHERE `id` = 19 [ RunTime:0.003353s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 17 ORDER BY `sort` DESC [ RunTime:0.003762s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003309s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003292s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003290s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003298s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003397s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003326s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003302s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003252s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 18 ORDER BY `sort` DESC [ RunTime:0.003764s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003269s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003265s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003288s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003289s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003317s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003312s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003280s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 19 ORDER BY `sort` DESC [ RunTime:0.003759s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003302s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003271s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003295s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 20 ORDER BY `sort` DESC [ RunTime:0.003968s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 20 LIMIT 1 [ RunTime:0.003320s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 20 LIMIT 1 [ RunTime:0.003284s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.003412s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.003529s ]-必一运动官网