第38届国际玩具和潮玩（深圳）博览会

2026年4月9-11日 深圳国际会展中央（宝安区）

这家公司推出全新女孩IP，还有要与孩之宝、《假面骑士》互助

发布日期：2023-11-20 15:12:15

独角兽文化的前身广东易腾动漫文化有限公司，于已往几年创造了很多行业韵事。不管于品牌运营、媒体运作，还有是动分布生品成长及渠道设置装备摆设等方面，都获得了行业的存眷、取患了佳绩。此中，深受接待的《咖宝车神》《盟卡车神》《苏菲露比》均是独角兽文化乐成孵化的儿童动漫IP项目，于中国遭到媒体及市场的广泛承认及撑持。

多年磨砺 推全新女孩文旅动漫IP

独角兽文化经由过程多年于动漫行业沉积下来的资源及上风，对峙缭绕儿童IP内容举行全财产链的结构及运营，以高品质的儿童动漫IP为引擎，驱动财产链各环节的层层变现，致力打造高品质的儿童和家庭的动漫文娱产物。

已往几年，独角兽文化乐成孵化及运营了聚焦发展陪伴的《咖宝车神》、夸大友情及挑战的《盟卡车神》、造就职业体验的《苏菲露比》，以和布满热血精力的《胡想三国》等动漫作品。本年10月27日，独角兽文化全网又发布一女孩全新项目《寻梦泡泡岛》。

∆《寻梦泡泡岛》已经开发浩繁衍生品

《寻梦泡泡岛》是独角兽文化与腾讯视频配合创作的全新女孩类文旅动漫IP，采用3D建造，计划三季。

第一季共有26集，每一集13分钟。故事讲述了小主人泡泡于泡泡岛上旅店的一样平常治理趣事。她为每一位入住的客人量身打造差别的房间与欣喜，从而让不雅众们领会多元文化包涵，从中学到兴致发蒙、尊敬个性、自动解决问题、顾惜情谊与团队互助等内容。

独角兽文化CEO胡勇先容说：“早于2018年，咱们就最先筹谋与结构了这部动漫项目，颠末5年的创作与打磨，《寻梦泡泡岛》第一季动画，在2023年10月7日起陆续于嘉佳卡通、优漫卡通等少儿频道播出，并在10月27日于腾讯视频和全网开播。”

∆胡勇（右一）向《中外玩具制造》记者先容《寻梦泡泡岛》

该动漫IP从内容创作最先之初，就安身在国际化视线与内在，其市场方针对准全世界刊行及运营。

独角兽文化相应当局文化出海政策，踊跃介入各类全世界性的儿童动漫节目生意业务峰会，包罗但不限在泰西、东南亚等国度及地域。

胡勇说，本年2月，独角兽文化就带着《寻梦泡泡岛》到场了于美国迈阿密举办的2023 Kidscreen Su妹妹it(全世界儿童内容峰会)，收成了动漫专家及海外媒体一致的好评。6月又到场了美国拉斯维加斯国际授权展、9月尾还有到场了美国洛杉矶的玩具Showroom展。“这股怪异的‘邪术泡泡’中国风潮将吹遍世界各地！”

∆《寻梦泡泡岛》表态海外展会

全面计划 开发衍出产品

独角兽文化始终对峙以IP为动力焦点，精准定位IP，经由过程内容故事使IP具备传染力，与消费者孕育发生共识。

于孵化《寻梦泡泡岛》的历程中，独角兽文化经由过程梦幻而深刻的动漫内容、富厚而有趣的衍生片、品牌跨界推广联动、连续推出衍生品产物、营销渠道拓展等一系列组合拳，不停加深新IP的形象，以阐扬出独角兽文化的整合营销的上风。

胡勇告诉记者，本年7月20日，独角兽文化于广州市当局及黄埔区当局的撑持下，与国度文化外贸基地（广州）配合召开了《寻梦泡泡岛》IP发布会，天下400多位客商到场了这场嘉会。“独角兽文化自行开发出产的主项玩具衍生品产物线范围富厚，色泽醒目，引起了天下客商稠密的兴致。现场还有进行了20个品类授权互助的签约典礼。”

∆《寻梦泡泡岛》发布会现场

于动画片上线以前，独角兽文化已经提早锁定多个授权品类的合作无懈瓜葛，包括亲子旅店、主题乐土、游览小镇、食物、彩妆、文具、图书、糊口用品等。

接下来，独角兽文化还有会踊跃拓展更多优质互助伙伴，深切开发毛绒、服装、舞台剧等焦点授权品类。

竭尽全力 宣传推广新IP

从全世界展会表态、发布会官宣、自研产物上线、终端渠道铺货、宣传推广、品牌跨界再到动画片上线，都是独角兽文化为推广《寻梦泡泡岛》打出的组合拳。

胡勇夸大说，从贸易变现角度看，除了授权之外，主项衍生玩具推出是运营一个儿童全新IP的主要风向标。

独角兽文化拥有从玩具设计、开发、出产到宣传、发卖的完备财产闭环。本年7月举办了发布会后，渠道商回声很不错，热忱都被调动起来，《寻梦泡泡岛》的玩具衍生品也已经经于天下的各种渠道放开，于许多的主流优质终端设置形象专柜，人偶晤面会也有条有理地开展起来了。

一个全新的IP能让行业同仁承认，一方面是由于内容、产物，另外一方面也于在独角兽文化对于IP推广的结构及经验。

独角兽文化此前已经乐成运营了《咖宝车神》《盟卡车神》两部男孩类动画片，于IP的宣传推广方面有富厚的经验。

胡勇说，虽然两部男孩类的动画片与《寻梦泡泡岛》的受众有所差别，但宣传、发卖渠道等方面是互通的。他们会使用以前的经验及资源去推广《寻梦泡泡岛》。“对于在带孩子外出的怙恃及家庭来讲，男孩类及女孩类的勾当联合于一路，他们可以获得越发富厚的体验。”

∆多个IP结合开展推广勾当

对于外互助 不停富厚IP矩阵

独角兽文化除了主力开发自有IP外，还有踊跃放眼全世界，连续引入国际顶流IP，以扩充独角兽文化的IP贸易矩阵。

据胡勇吐露，独角兽文化近期正踊跃与美国玩具巨头孩之宝洽谈女孩知名动画IP《小马宝莉》的互助。“咱们正于与孩之宝洽谈《小马宝莉》主项玩具的研发、出产、发卖，两边已经告竣互助共鸣。”

另外一方面，独角兽文化继承与日本经典动漫IP《假面骑士》互助，深挖IP今世粉丝的情绪价值，开发更具差异化和更切合中国国情的《假面骑士》衍生玩具产物。

将来，独角兽文化将以自立IP成长为主，引进IP为辅。于确保已经有IP长线成长的同时，企业还有会不停筹谋新的IP，笼罩差别春秋层的群体，以让独角兽文化的IP矩阵连结具备竞争上风的活气。

胡勇暗示：“独角兽文化的愿景是成为一家一流的儿童财产公司。我不但愿独角兽文化只是一家会赚钱的公司，而是但愿可以或许提供应中国儿童优质的内容，引领孩子去摸索世界。”

来历：《中外玩具制造》杂志

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CONNECT:[ UseTime:0.007159s ] mysql:host=hdm721885362.my3w.com;port=3306;dbname=hdm721885362_db;charset=utf8mb4SHOW FULL COLUMNS FROM `ta_system` [ RunTime:0.004906s ]SELECT * FROM `ta_system` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.004298s ]SHOW FULL COLUMNS FROM `ta_settings` [ RunTime:0.004678s ]SELECT * FROM `ta_settings` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.004220s ]SELECT * FROM `ta_system` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.004262s ]SHOW FULL COLUMNS FROM `ta_field` [ RunTime:0.017752s ]SELECT `type`,`field` FROM `ta_field` [ RunTime:0.004138s ]SHOW FULL COLUMNS FROM `ta_cate` [ RunTime:0.004568s ]SELECT `id`,`cate_name`,`cate_folder`,`module_id` FROM `ta_cate` ORDER BY `sort` ASC,`id` ASC [ RunTime:0.004100s ]SHOW FULL COLUMNS FROM `ta_module` [ RunTime:0.004478s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004090s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004170s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004099s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004088s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004086s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004106s ]SELECT `module_id` FROM `ta_cate` WHERE `cate_folder` = 'news' LIMIT 1 [ RunTime:0.004069s ]SELECT `table_name` FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004048s ]SELECT * FROM `ta_field` WHERE `module_id` = 19 ORDER BY `sort` ASC,`id` ASC [ RunTime:0.004193s ]SELECT `id` FROM `ta_cate` WHERE `cate_folder` = 'news' LIMIT 1 [ RunTime:0.004085s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.004128s ]SELECT `id`,`parent_id` FROM `ta_cate` [ RunTime:0.004081s ]SELECT * FROM `ta_module` WHERE `table_name` = 'article' LIMIT 1 [ RunTime:0.004120s ]SHOW FULL COLUMNS FROM `ta_article` [ RunTime:0.004605s ]SELECT * FROM `ta_article` WHERE `id` = 208 LIMIT 1 [ RunTime:0.004339s ]SELECT * FROM `ta_module` WHERE `table_name` = 'article' LIMIT 1 [ RunTime:0.004169s ]SELECT * FROM `ta_field` WHERE `module_id` = 19 ORDER BY `sort` ASC,`id` ASC [ RunTime:0.004196s ]SHOW FULL COLUMNS FROM `ta_dictionary` [ RunTime:0.004607s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '14' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.004128s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '15' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.004076s ]SELECT * FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.004172s ]SELECT * FROM `ta_field` WHERE `module_id` = 20 AND `field` = 'sort' LIMIT 1 [ RunTime:0.004204s ]SELECT * FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.004217s ]SELECT `id` FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.004090s ]SELECT `field` FROM `ta_field` WHERE ( field = 'pid' OR field = 'parent_id' ) AND `module_id` = 20 LIMIT 1 [ RunTime:0.004122s ]SELECT `id`,`cate_name`,`parent_id` FROM `ta_cate` ORDER BY `sort` ASC,`id` DESC [ RunTime:0.004103s 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`id` = 17 LIMIT 1 [ RunTime:0.004085s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.004102s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 18 ORDER BY `sort` DESC [ RunTime:0.004582s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.004052s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.004069s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.004073s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.004056s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.004067s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.004065s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.004101s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 19 ORDER BY `sort` DESC [ RunTime:0.004577s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004186s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004042s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004112s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 20 ORDER BY `sort` DESC [ RunTime:0.004505s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 20 LIMIT 1 [ RunTime:0.004116s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 20 LIMIT 1 [ RunTime:0.004067s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.004179s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.004166s ]-必一运动官网