第38届国际玩具和潮玩（深圳）博览会

2026年4月9-11日 深圳国际会展中央（宝安区）

一部儿童动画首播昔时授权玩具就成爆款，播出三年人气连续爬升，单款产物爆卖100万件——“盖比的娃娃屋”给咱们提供了一个顶流IP爆红的绝佳范本。

“盖比”是由梦工场建造、2021年于流媒体奈飞播出的真人3D混淆动画，面向学龄前儿童。首播昔时，由斯平玛斯特推出的授权玩具——动画中一个主要的道具娃娃屋（Gabby sPurrfect Dollhouse Toys）随即卖爆，家长们四处寻觅这款玩具的新闻于昔时的确不绝在耳。有的需要花原价4倍的价格从黄牛手中采办，甚至有家长于脸书上建立了寻觅盖比娃娃屋的合作小组，分享可以买到这款玩具的信息。

2022年，这款产物成为美国婴幼学龄前玩具种别销量榜首。本年6月，斯平玛斯特官宣，这款娃娃屋玩具3年来已经经累计卖出了100万套。

《中外玩具制造》杂志11月号《学龄前IP的突围之路》一文指出，“盖比的娃娃屋”的乐成，起首要归功在内容捉住了各类流量暗码。每一集以“拆箱”故事的怪异情势开首，真人饰演的盖比接到使命礼盒后，就会化身动漫人物进入玩具屋。

而玩具屋自己就像一个 “盲盒”，每一个房间有差别主题，可让内容缭绕社会热门、贴合当下消费者爱好而成长。这部动画有拉丁裔女主、各类萌宠陪伴探险、神奇的邪术、以和手工、美食、佳丽鱼、宇宙等等各类有趣的话题，让小伴侣们不能自休。

快速更新内容踊跃刷存于是“盖比的娃娃屋”的另外一个乐成暗码，今朝“盖比”播出第三年，已经经更新到第八季，以每一年2-3季的速率更新，不停抢占小伴侣的留意力。

除了了线上内容以外，版权方还有于线下授权发力，从糊口的各个方面努力刷存于。比力知名的授权互助方包括：斯平玛斯特 (多种玩具)、乐高 (积木)、睿及Clementoni (拼图)、Posh Paws (毛绒玩具)绘儿乐 (手工玩具)、Cartamundi (游戏)、KidDesigns(扩大玩具系列)、Tonies (音频内容)、Akroyds及Fashion UK (居家服)、Signature Publishing(儿童杂志)、Alligator Books及Hodder Stoughton (图书出书)……后续将会于家居家纺、户外童车、乐土等标的目的努力。

最新一季动画播出3天就成为平台上收视第一的儿童节目，并进入全世界57个播出国度/地域播放量总排行榜前十，可见其人气之高。

将来，其版权方举世还有思量让“盖比”入驻美国奥兰多举世影城，并增强及社交网红、影视名人的宣传互助，并加年夜多元化内容创作的撑持，让这个年青的IP连续成长。

来历：中外玩具网（ctoy-gdta）

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]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003981s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003996s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003928s ]SELECT `module_id` FROM `ta_cate` WHERE `cate_folder` = 'news' LIMIT 1 [ RunTime:0.003942s ]SELECT `table_name` FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003908s ]SELECT * FROM `ta_field` WHERE `module_id` = 19 ORDER BY `sort` ASC,`id` ASC [ RunTime:0.004109s ]SELECT `id` FROM `ta_cate` WHERE `cate_folder` = 'news' LIMIT 1 [ RunTime:0.003943s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.004013s ]SELECT `id`,`parent_id` FROM `ta_cate` [ RunTime:0.003958s ]SELECT * FROM `ta_module` WHERE `table_name` = 'article' LIMIT 1 [ RunTime:0.004042s ]SHOW FULL COLUMNS FROM `ta_article` [ RunTime:0.004551s ]SELECT * FROM `ta_article` WHERE `id` = 218 LIMIT 1 [ RunTime:0.004297s ]SELECT * FROM `ta_module` WHERE `table_name` = 'article' LIMIT 1 [ RunTime:0.003989s ]SELECT * FROM `ta_field` WHERE `module_id` = 19 ORDER BY `sort` ASC,`id` ASC [ RunTime:0.003975s ]SHOW FULL COLUMNS FROM `ta_dictionary` [ RunTime:0.004199s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '14' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003908s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '15' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003845s ]SELECT * FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.003908s ]SELECT * FROM `ta_field` WHERE `module_id` = 20 AND `field` = 'sort' LIMIT 1 [ RunTime:0.003967s ]SELECT * FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.003902s ]SELECT `id` FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.003857s ]SELECT `field` FROM `ta_field` WHERE ( field = 'pid' OR field = 'parent_id' ) AND `module_id` = 20 LIMIT 1 [ RunTime:0.003911s ]SELECT `id`,`cate_name`,`parent_id` FROM `ta_cate` ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003895s ]SELECT `id` FROM `ta_cate` WHERE `module_id` = 19 [ RunTime:0.003868s ]SELECT * FROM `ta_module` WHERE `model_name` = 'UsersType' LIMIT 1 [ RunTime:0.003903s ]SELECT * FROM `ta_field` WHERE `module_id` = 6 AND `field` = 'sort' LIMIT 1 [ RunTime:0.003937s ]SELECT * FROM `ta_module` WHERE `model_name` = 'UsersType' LIMIT 1 [ RunTime:0.004156s ]SELECT `id` FROM `ta_module` WHERE `model_name` = 'UsersType' LIMIT 1 [ RunTime:0.003882s ]SELECT `field` FROM `ta_field` WHERE ( field = 'pid' OR field = 'parent_id' ) AND `module_id` = 6 LIMIT 1 [ RunTime:0.003915s ]SHOW FULL COLUMNS FROM `ta_users_type` [ RunTime:0.004277s ]SELECT `id`,`name` FROM `ta_users_type` ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003889s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '1' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003846s ]UPDATE `ta_article` SET `hits` = `hits` + 1 WHERE `id` = 218 [ RunTime:0.016721s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.003928s ]SELECT * FROM `ta_cate` WHERE `is_menu` = 1 ORDER BY `sort` ASC,`id` DESC [ RunTime:0.004039s ]SELECT * FROM `ta_module` WHERE `id` = 19 [ RunTime:0.004057s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 17 ORDER BY `sort` DESC [ RunTime:0.004333s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003860s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003863s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003923s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003971s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003886s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003856s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003912s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003882s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 18 ORDER BY `sort` DESC [ RunTime:0.004365s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003860s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003843s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003854s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003867s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.004036s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003868s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003867s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 19 ORDER BY `sort` DESC [ RunTime:0.004439s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003889s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003912s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003870s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 20 ORDER BY `sort` DESC [ RunTime:0.004622s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 20 LIMIT 1 [ RunTime:0.004240s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 20 LIMIT 1 [ RunTime:0.003876s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.004072s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.003947s ]-必一运动官网