第38届国际玩具和潮玩（深圳）博览会

2026年4月9-11日 深圳国际会展中央（宝安区）

近期，《中外玩具制造》杂志记者走访产区时，有玩具枪企业卖力人提到最近几年玩具枪的“名声”不太好，由于许多人会把玩具枪跟仿真枪联系关系起来，影响了玩具枪的发卖及各渠道采购玩具枪的踊跃性。

玩具枪指以枪模子为基础的玩具，常见的玩具枪包括软弹枪、八音枪、水枪，以和其他品类衍生的枪造型玩具，如积木枪、AR智能枪、红外线游戏枪等。

于玩具品类中，玩具枪属在通例类，纷歧定有许多爆款，但可以常年发卖。同时，因为包罗“枪”字，玩具枪也是轻易“踩雷”的品类，于是市场发卖遭到诸多限定。

厂家立异特点产物频出

虽然说玩具枪属在通例玩具，但厂家于立异研发方面绝不暗昧。

汕头市坚锋智能科技有限公司（下称“坚锋智能”）的主营产物是软弹枪。据公司发卖总监王立焜先容，最近几年，行业风行国潮风，坚锋智能也契合这一潮水，推出了国潮主题的软弹枪。

“这个系列叫名将国潮飞片软弹枪系列，包括关羽、赵子龙、花木兰、黄忠、张飞等差别人物主题。”该系列软弹枪外不雅设计仿照的是冲锋枪样式，差别主题的产物配置差别颜色，以还有原人物特点，如关羽老是一袭绿衣，其软弹枪配色即是绿色；赵子龙主题软弹枪搭配白色，同时枪身印刷了“龍”字。

于主题设计以外，坚锋智能的国潮系列软弹枪弄法也有立异。起首是产物的枪弹不是圆柱体的，而是EVA材质的薄片。其次是配备双向弹仓，容量更年夜；三角支架，可不变机身；可调治72倍镜，可以或许举行180°调治。此外，该系列产物具备电动双模式，可实现单发及高速连发；各个部件还有能拆卸，由孩子自行组装，熬炼动手能力。

▲坚锋智能国潮飞片软弹枪

2023中外玩具年夜奖有一款名为电动8连发重机手炮系列的玩具枪。这款产物无需频仍填弹，可一次连发8发炮弹；配备酷炫灯光，设置破甲、穿甲、燃烧3重传神音效；炮尾有年夜容量容仓，炮弹可收纳在炮身中；具备扫射、冲锋两种模式。该产物的出品方汕头市飞航时代电子科技有限公司也是玩具枪品牌企业，推出过电动违包水枪、卡通打气水枪、电动喷雾声光枪、哆啦A梦抽拉式年夜容量水枪等产物。

▲飞航时代的电动8连发重机手炮

此外，跟着加特林泡泡枪的火爆，不少玩具厂商推出了加特林造型弄法的软弹枪；模仿真枪射击时失落枪弹壳的场景，抛壳软弹枪风靡市场；翔竣玩具结构木枪品类，推出各类造型的木枪产物等。

▲翔竣玩具全新产物木枪系列

总体平稳水弹枪最佳销

按照《中外玩具制造》杂志对于天下重点都会批发市场的监测，玩具枪于各渠道的体现总体比力平稳，水枪、泡泡枪于夏日发卖更好；节沐日时期，玩具枪还有颇受器重，是重点备货色类。

河南福芳商贸有限公司（下称“福芳商贸”）总司理王建芳先容说，他们此刻重要代办署理的玩具枪有坚锋的软弹枪，筑愉、丹联的水枪等。

“坚锋的泡沫软弹枪卖患上还有不错，例如抛壳软弹枪、飞片软弹枪等。丹联的水枪中，抽拉式、加特林式的卖患上比力好；乐辉的充电水枪能主动吸水，发卖也还有行。”他暗示，此刻玩具枪都是充电的，充电电池价格高，以是玩具枪价格也比力高。

福芳商贸代办署理的玩具枪中，丹联的水枪单价较低，40元之内的产物走量较年夜；坚锋的玩具枪自制的年夜概于120元之内，卖患上尤其好的加特林软弹枪售价200元摆布；主动吸水水枪是150元之内的卖患上好。

要说市场上卖患上最佳的“枪”，还有患上是水弹枪。

业内子士暗示，水弹枪具备许多上风，好比水弹打出去的时辰量比力多，一会儿炸开的时辰会让小伴侣感觉很酷、很爽；水弹不需要收受接管，对于孩子来讲越发利便；水弹枪造型愈来愈仿真，不止吸引小伴侣，还有有许多成人年也喜欢。

同时，水弹枪也有许多争议，好比“威力太年夜，能打穿西红柿、苹果”“水弹遇水膨胀易被误吞造成梗塞”等负面动静；标注合用春秋为14岁以上的水弹枪是否属在玩具等等。这些争议使患上水弹枪的发卖渠道变窄，重要以批发市场、校边店等为主，年夜超市、阛阓、玩具专卖店等基本都不发卖水弹枪，“水弹枪”三个字于电商渠道更是被列为禁词。

多因素致市场发卖受限

玩具枪的市场体现虽然平稳，但比拟其他玩具可以于天下各地发卖，玩具枪的发卖没有那末“自由”。一名玩具枪企业卖力人告诉记者，有些都会对于玩具枪的治理很严酷。好比于北京市，渠道商至多卖些声光枪，软弹枪、水弹枪基本不会发卖。

“软弹枪的物流都没措施进入北京市。有些客户尤其想卖，就先把货运到四周都会，再转车运到北京市里。不外数目就比力少。”此外，新疆、西藏等地域的玩具枪发卖也比力受限定。

据相识，由于带着“枪”字，玩具枪触发敏感词的概率很年夜。于非凡时间段，好比天下“两会”、国庆节等，有关部分会加年夜对于仿真枪的查处力度，玩具枪也会是以遭到影响，甚至有厂家暗示曾经经被“误伤”；电商平台体现更较着，会对于带“枪”的产物举行限流。2021年，坚锋智能软弹枪线上发卖占比达七成，但去年由于限流致使产物于电商渠道推广难度年夜，发卖环境不太抱负。

于玩具枪厂家看来，玩具枪与坦克、飞机、航母等主题的模子、积木产物同样，都属在具备国防教诲意义的产物，不该该由于带有“枪”字而被区分看待。同时，为了品类的久远成长，他们也但愿玩具枪厂家自发规范出产谋划，不要打擦边球。

来历：《中外玩具制造》杂志；记者：郁凡

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CONNECT:[ UseTime:0.007934s ] mysql:host=hdm721885362.my3w.com;port=3306;dbname=hdm721885362_db;charset=utf8mb4SHOW FULL COLUMNS FROM `ta_system` [ RunTime:0.004963s ]SELECT * FROM `ta_system` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.004403s ]SHOW FULL COLUMNS FROM `ta_settings` [ RunTime:0.004711s ]SELECT * FROM `ta_settings` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.004326s ]SELECT * FROM `ta_system` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.004445s ]SHOW FULL COLUMNS FROM `ta_field` [ RunTime:0.004762s ]SELECT `type`,`field` FROM `ta_field` [ RunTime:0.004582s ]SHOW FULL COLUMNS FROM `ta_cate` [ RunTime:0.004756s ]SELECT `id`,`cate_name`,`cate_folder`,`module_id` FROM `ta_cate` ORDER BY `sort` ASC,`id` ASC [ RunTime:0.004289s ]SHOW FULL COLUMNS FROM `ta_module` [ RunTime:0.004810s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004300s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004693s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004307s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004315s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004300s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004330s ]SELECT `module_id` FROM `ta_cate` WHERE `cate_folder` = 'news' LIMIT 1 [ RunTime:0.004317s ]SELECT `table_name` FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004276s ]SELECT * FROM `ta_field` WHERE `module_id` = 19 ORDER BY `sort` ASC,`id` ASC [ RunTime:0.004410s ]SELECT `id` FROM `ta_cate` WHERE `cate_folder` = 'news' LIMIT 1 [ RunTime:0.004251s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.004298s ]SELECT `id`,`parent_id` FROM `ta_cate` [ RunTime:0.004215s ]SELECT * FROM `ta_module` WHERE `table_name` = 'article' LIMIT 1 [ RunTime:0.004294s ]SHOW FULL COLUMNS FROM `ta_article` [ RunTime:0.004837s ]SELECT * FROM `ta_article` WHERE `id` = 216 LIMIT 1 [ RunTime:0.004537s ]SELECT * FROM `ta_module` WHERE `table_name` = 'article' LIMIT 1 [ RunTime:0.004373s ]SELECT * FROM `ta_field` WHERE `module_id` = 19 ORDER BY `sort` ASC,`id` ASC [ RunTime:0.004512s ]SHOW FULL COLUMNS FROM `ta_dictionary` [ RunTime:0.004712s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '14' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.004222s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '15' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.004270s ]SELECT * FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.004287s ]SELECT * FROM `ta_field` WHERE `module_id` = 20 AND `field` = 'sort' LIMIT 1 [ RunTime:0.004362s ]SELECT * FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.004305s ]SELECT `id` FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.004200s ]SELECT `field` FROM `ta_field` WHERE ( field = 'pid' OR field = 'parent_id' ) AND `module_id` = 20 LIMIT 1 [ RunTime:0.004281s ]SELECT `id`,`cate_name`,`parent_id` FROM `ta_cate` ORDER BY `sort` ASC,`id` DESC [ RunTime:0.004264s ]SELECT `id` FROM `ta_cate` WHERE `module_id` = 19 [ RunTime:0.004264s ]SELECT * FROM `ta_module` WHERE `model_name` = 'UsersType' LIMIT 1 [ RunTime:0.004378s ]SELECT * FROM `ta_field` WHERE `module_id` = 6 AND `field` = 'sort' LIMIT 1 [ RunTime:0.004333s ]SELECT * FROM `ta_module` WHERE `model_name` = 'UsersType' LIMIT 1 [ RunTime:0.004446s ]SELECT `id` FROM `ta_module` WHERE `model_name` = 'UsersType' LIMIT 1 [ RunTime:0.004300s ]SELECT `field` FROM `ta_field` WHERE ( field = 'pid' OR field = 'parent_id' ) AND `module_id` = 6 LIMIT 1 [ RunTime:0.004300s ]SHOW FULL COLUMNS FROM `ta_users_type` [ RunTime:0.004710s ]SELECT `id`,`name` FROM `ta_users_type` ORDER BY `sort` ASC,`id` DESC [ RunTime:0.004240s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '1' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.004249s ]UPDATE `ta_article` SET `hits` = `hits` + 1 WHERE `id` = 216 [ RunTime:0.007954s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 21 LIMIT 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`id` = 17 LIMIT 1 [ RunTime:0.004249s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.004259s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 18 ORDER BY `sort` DESC [ RunTime:0.004696s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.004260s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.004228s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.004443s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.004250s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.004299s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.004324s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.004289s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 19 ORDER BY `sort` DESC [ RunTime:0.004779s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004247s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004222s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004244s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 20 ORDER BY `sort` DESC [ RunTime:0.004735s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 20 LIMIT 1 [ RunTime:0.004339s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 20 LIMIT 1 [ RunTime:0.004242s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.004378s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.004329s ]-必一运动官网