第38届国际玩具和潮玩（深圳）博览会

2026年4月9-11日 深圳国际会展中央（宝安区）

日前，阅文集团（00772.HK）发布通知布告称，拟以6亿元人平易近币收购腾讯动漫和相干资产。阅文集团首席履行官兼总裁侯晓楠暗示，这次生意业务可富厚阅文上游头部IP的贮备、夯实小说漫改的互助产线并增补优异的动画产能。

这句答复中有两个要害词——IP、漫改。虽然日常平凡动漫两个字常常一路呈现，但动漫包括动画与漫画两部门。动画是IP的来历通道，漫画一样也是，甚至于海内外有许多知名的IP都是源自漫画。

于线漫画高速成长

于线漫画是与纸质漫画相对于应的说法，指的是依托互联网、电子装备存于，可于网站、APP等平台不雅看的漫画。

于2012年之前，我国漫画流传情势重要是纸质刊物，好比《漫友》《漫画世界》《知音漫客》《神漫》等都是知名的漫画期刊。

海内知名于线漫画平台

于十余年的成长历程中，我国于线漫画平台颠末了几轮更替。

曾经经知名度极高的原创漫画平台有妖气履历了“卖身”奥飞文娱、哔哩哔哩后，在2022年12月31日正式关停，相干漫画资源转移到哔哩哔哩漫画。

网易于2015年推出的原创漫画平台网易漫画，于被哔哩哔哩收购后，在2019年12月31日正式关停。

∆哔哩哔哩漫画网页版

中国挪动旗下的咪咕动漫APP于2017年改名为咪咕圈圈，并在2022年8月30日住手办事。同名网站虽然还有能打开，但漫画更新逗留于了2022年。

另外一漫画APP漫画岛于2022年8月26日被工信部信息通讯治理局列入存于问题的APP（SDK）名单，至今还没有于运用市场上架。

网文与漫画的联合很慎密，如番茄免费小说APP内划分有漫画板块；2019年，漫漫漫画被连尚文学收购，启动文漫联动规划，这点与阅文集团收购腾讯动漫相近似。

∆番茄免费小说内设漫画板块

漫画与IP紧密亲密相干

于海内，各人接触的IP大都是来历主动画片、影视剧、体育赛事等，好像很少看到来自漫画的。事实上，漫画是打造内容IP的主要渠道，甚至许多知名IP都是来自漫画。

日本漫画发源早、财产成熟，于全世界颇负盛名。于海内拥有知名度极高的日本动画片如《名侦察柯南》《灌篮妙手》《网球王子》《龙珠》《帆海王》《足球小将》《犬夜叉》《鬼灭之刃》等都是漫画改编的。有一种说法是，许多出品方将漫画改编为动画片，重要是为了促成漫画的发卖。

还有有公共所熟知的漫威、DC，也都是漫画企业，并称美国两年夜漫画巨头。资料显示，漫威推出过《美国队长》《不成思议的浩克》《神奇蜘蛛侠》《复仇者同盟》等漫画；DC也有《冒险漫画》《侦察漫画》《动作漫画》等作品。

∆腾讯动漫引进浩繁知名日本漫画

鉴在海外漫画财产的成熟，我国部门漫画平台初期是从引入海外漫画打开市场的，如腾讯动漫、哔哩哔哩漫画等都有海外漫画的分类。跟着国度对于国漫的搀扶力度不停加年夜，国漫财产快速成长，中国原创漫画成了海内年夜大都于线漫画平台的焦点分类，而且逐渐于IP财产中盘踞主要位置。

▐ 漫画成为国产动画的来历之一。最近几年，国产动画片迅速成长，降生了诸多优质作品、IP，而这傍边有许多都来自漫画。如《十万个嘲笑话》《镇魂街》《一人之下》《狐妖小红娘》《年夜理寺日记》《武庚纪》《非人哉》《火凤燎原》《西行纪》《假如汗青是一只喵》《通灵妃》《万圣街》等高知名度的国产动画片都改编自漫画。

∆《非人哉》漫画（图源哔哩哔哩漫画）

▐ 漫画是IP变现的方式之一。大都网文IP城市被改编成漫画，如《全职妙手》《斗罗年夜陆》《斗破天穹》《狐妖小红娘》《畴前有座灵剑山》《天官赐福》《全职法师》《常人修仙传》等网文小说都有同名漫画作品。

按照阅文集团发布的通知布告，阅文是腾讯动漫今朝最年夜的内容提供商，腾讯动漫脱销榜前30部漫画作品中约有50%改编自阅文的文学作品；收购腾讯动漫，有助在进一步挖掘阅文文学作品（特别是中腰部作品）的潜力，以晋升阅文各种文学作品的总体价值。

因而可知，漫画不仅是网文的变现方式，网文一样也为国产漫画提供内容撑持。

此外，部门动画作品也会推出漫画，好比《罗小黑战记》是2011年以动画片的情势先于收集平台表态，尔后才于2015年出书了同名漫画。今朝，漫画《罗小黑战记·蓝溪镇》正于哔哩哔哩漫画连载。

∆《斗罗年夜陆》漫画作品

漫画的周边开发价值

漫画可以或许衍生出优异的国漫作品、实现IP的变现，同时自己也具备较高的周边开发价值。

快看是今朝海内领先的于线漫画平台。于该平台网站的首页可以看到“IP互助”的分类，此中罗列了其漫画互助的情势包括影视开发、图书出书、虚拟衍生、商品开发、有声开发、动画/游戏等。

如平台所属漫画《锦鲤俱乐部》《不扯谎情人》《快把我哥带走》等改编成为了影视剧；《成也萧何》《甜蜜的咬痕》《捡到只小狐狸》等漫画开发了手机主题；热点漫画作品周边笼罩手办、吧唧、立牌、流沙票根、镭射票等品类。

2022年，快看最先举办KKWORLD线下IP主题勾当。平台对于该勾当的界说是海内首个超新Z世代ACGN狂欢嘉会，因此国漫为主角的IP嘉会，可以或许满意漫画迷极致的逛展需求。

首届KKWORLD吸引12万人次到场。而本年7月中旬举办的KKWORLD快看漫画乐土-首个“漫画巨谷游乐土”主题漫展，更是吸引线下跨越25万人次体验、线上309万人互动。

∆快看的漫画周边开发计划

作为腾讯旗下的于线漫画平台，腾讯动漫更是不愁漫画周边开发，从动画片、游戏到影视剧、周边产物，早已经形成为了一套完备开发流程。

典型案例就是《狐妖小红娘》。平台按照漫画推出了动画片、有声剧，又集齐一众明星演员拍摄了真人电视剧《涂山小红娘》之“月红篇”“王权篇”及《狐山小红娘之竹业篇》；平台于自立开发周边产物的同时，还有对于外开放授权。

∆《狐妖小红娘》周边产物（图源腾讯动漫微博）

按照华经财产研究院数据，2022年中国于线漫画用户范围为3.04亿人，同比增长0.16万人。跟着用户数目增加，需求量也会增长，于线漫画的市场范围则将进一步扩展。可以预感，中国于线漫画的成长远景很是可不雅。而这重大的用户基数也将成为平台开发周边的底气。

来历：中外IP授权 深圳展（ID:licensingchina）

作者：Aries

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CONNECT:[ UseTime:0.006428s ] mysql:host=hdm721885362.my3w.com;port=3306;dbname=hdm721885362_db;charset=utf8mb4SHOW FULL COLUMNS FROM `ta_system` [ RunTime:0.004569s ]SELECT * FROM `ta_system` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.003794s ]SHOW FULL COLUMNS FROM `ta_settings` [ RunTime:0.004183s ]SELECT * FROM `ta_settings` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.003732s ]SELECT * FROM `ta_system` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.003727s ]SHOW FULL COLUMNS FROM `ta_field` [ RunTime:0.004170s ]SELECT `type`,`field` FROM `ta_field` [ RunTime:0.003629s ]SHOW FULL COLUMNS FROM `ta_cate` [ RunTime:0.004207s ]SELECT `id`,`cate_name`,`cate_folder`,`module_id` FROM `ta_cate` ORDER BY `sort` ASC,`id` ASC [ RunTime:0.003600s ]SHOW FULL COLUMNS FROM `ta_module` [ RunTime:0.004145s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003710s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003675s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003660s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003659s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003703s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003729s ]SELECT `module_id` FROM `ta_cate` WHERE `cate_folder` = 'news' LIMIT 1 [ RunTime:0.003632s ]SELECT `table_name` FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003628s ]SELECT * FROM `ta_field` WHERE `module_id` = 19 ORDER BY `sort` ASC,`id` ASC [ RunTime:0.003737s ]SELECT `id` FROM `ta_cate` WHERE `cate_folder` = 'news' LIMIT 1 [ RunTime:0.003645s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.003759s ]SELECT `id`,`parent_id` FROM `ta_cate` [ RunTime:0.003647s ]SELECT * FROM `ta_module` WHERE `table_name` = 'article' LIMIT 1 [ RunTime:0.003733s ]SHOW FULL COLUMNS FROM `ta_article` [ RunTime:0.004207s ]SELECT * FROM `ta_article` WHERE `id` = 237 LIMIT 1 [ RunTime:0.003932s ]SELECT * FROM `ta_module` WHERE `table_name` = 'article' LIMIT 1 [ RunTime:0.003840s ]SELECT * FROM `ta_field` WHERE `module_id` = 19 ORDER BY `sort` ASC,`id` ASC [ RunTime:0.003727s ]SHOW FULL COLUMNS FROM `ta_dictionary` [ RunTime:0.004041s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '14' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003705s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '15' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003654s ]SELECT * FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.003781s ]SELECT * FROM `ta_field` WHERE `module_id` = 20 AND `field` = 'sort' LIMIT 1 [ RunTime:0.003807s ]SELECT * FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.003701s ]SELECT `id` FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.003654s ]SELECT `field` FROM `ta_field` WHERE ( field = 'pid' OR field = 'parent_id' ) AND `module_id` = 20 LIMIT 1 [ RunTime:0.003632s ]SELECT `id`,`cate_name`,`parent_id` FROM `ta_cate` ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003621s ]SELECT `id` FROM `ta_cate` WHERE `module_id` = 19 [ RunTime:0.003569s ]SELECT * FROM `ta_module` WHERE `model_name` = 'UsersType' LIMIT 1 [ RunTime:0.003705s ]SELECT * FROM `ta_field` WHERE `module_id` = 6 AND `field` = 'sort' LIMIT 1 [ RunTime:0.003714s ]SELECT * FROM `ta_module` WHERE `model_name` = 'UsersType' LIMIT 1 [ RunTime:0.003763s ]SELECT `id` FROM `ta_module` WHERE `model_name` = 'UsersType' LIMIT 1 [ RunTime:0.003604s ]SELECT `field` FROM `ta_field` WHERE ( field = 'pid' OR field = 'parent_id' ) AND `module_id` = 6 LIMIT 1 [ RunTime:0.003587s ]SHOW FULL COLUMNS FROM `ta_users_type` [ RunTime:0.004050s ]SELECT `id`,`name` FROM `ta_users_type` ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003595s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '1' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003640s ]UPDATE `ta_article` SET `hits` = `hits` + 1 WHERE `id` = 237 [ RunTime:0.006613s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.003667s ]SELECT * FROM `ta_cate` WHERE `is_menu` = 1 ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003719s ]SELECT * FROM `ta_module` WHERE `id` = 19 [ RunTime:0.003642s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 17 ORDER BY `sort` DESC [ RunTime:0.004181s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003634s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003572s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003583s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003631s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003641s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003611s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003604s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003615s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 18 ORDER BY `sort` DESC [ RunTime:0.004091s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003636s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003598s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003593s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003652s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003592s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003573s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003614s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 19 ORDER BY `sort` DESC [ RunTime:0.004096s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003655s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003639s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003684s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 20 ORDER BY `sort` DESC [ RunTime:0.004104s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 20 LIMIT 1 [ RunTime:0.003630s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 20 LIMIT 1 [ RunTime:0.003603s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.003763s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.003673s ]-必一运动官网