第38届国际玩具和潮玩（深圳）博览会

2026年4月9-11日 深圳国际会展中央（宝安区）

于现今快速成长且竞争激烈的玩具行业中，常识产权及品牌辨认度成了企业赖以保存及成长的要害。

而近日，位在卢森堡的欧洲同盟法院对于BlueBrixx提交的公布乐高小人仔3D同盟牌号无效的申请做出了裁决。

自1978年初次推出以来，乐高公司持久以来一直于利用其标记性的小人仔（minifigures）作为其产物的一部门。

这些以其怪异的形象及可交换的设计元素，于全世界规模内博得了无数儿童及成人的喜爱，并且成了乐高品牌的一个标记性意味。

为了掩护其设计不被模拟或者复制，乐高集团曾经于欧盟申请并得到了这些小人仔的3D外形同盟牌号。

然而，于掩护这一标记性形象的历程中，乐高集团也面对着来自各方的挑战及争议。

01

诉讼发源

2000年，乐高集团为其小人仔设计注册的3D同盟牌号，以避免其他公司制造相似的产物。

*3D同盟牌号是指于欧盟规模内注册的一种牌号情势，它掩护的是产物或者包装的三维外形。这类牌号旨于掩护及区别商品或者办事的来历，当一个产物的外形或者其三维设计具备充足的辨认性及怪异性时，它可以注册为3D同盟牌号，从而为注册者提供法令掩护，避免别人未经授权复制或者利用不异或者近似的外形。

而BB Services GmbH（旗下拥有Bluebrixx及Modbrix等积木品牌）向欧盟常识产权局（EUIPO）申请公布该牌号无效。

他们的理由是乐高小人仔的设计纯粹基在其技能功效，而按照欧盟法令，纯技能功效的外形不克不及注册为牌号。

于此以前，已经经有多个制造商测验考试打消乐高小人仔的3D牌号掩护。此中，Best-Lock公司于2013至2016年间举行了测验考试，但并未乐成。鉴在与其他玩具相干的一些最新裁决，BlueBrixx认为有理由再次提交打消申请。

不外，于2021年6月25日，欧盟常识产权局彻底驳回了这一申请。

随后，BlueBrixx在2021年8月3日对于此决议提出申说，但于2022年3月这一申说也受到周全驳回。

欧盟常识产权局认为，BlueBrixx于这两种环境下都未能充实证实该牌号仅由商品种类所决议，即只能以已经知及受掩护的情势被制造或者展示。

回首2022年8月，乐高集团与德国玩具公司Steingemachtes之间的争议部门触及不异问题，其时法院仅将乐高小人仔和Qman、Linoos及Cogo的相干实例视为玩偶而非积木玩偶。

对于在可拼接性等方面的考量，于其时的杜塞尔多夫处所法院看来其实不主要，欧盟常识产权局和其申说委员会对于此案也持相似不雅点。

因不接管欧盟常识产权局的决议，BlueBrixx终极将该机构告上了欧洲同盟法院。

BB Services GmbH申请宣告自2000年4月18日注册的乐高小人仔3D欧盟牌号（注册号50450）无效。

他们主意该牌号仅因为商品自己的天然外形而被注册，而且为了得到技能成果所必须的外形，是以按照划定该当被视为无效（按照EC No 40/94条例的第7(1)(e)(i)及(ii)条，此刻是欧盟2017/1001条例）。

申请人BB Services GmbH要求法院打消以前的决议并宣告该牌号无效，而欧盟常识产权局及LEGO Juris A/S则哀求法院驳回申请。

约莫两周前（2023年12月初），欧洲法院（EuG）作出裁定，驳回了BB Services GmbH的上诉，维持了乐高小人仔的3D同盟牌号有用性。

法院认为，虽然乐高小人仔包罗技能功效，但其总体设计具备充足的独创性及品牌辨认性。

欧洲法院的具体裁决内容显示，法官们于思量裁决时，尤其评估了乐高小人仔的要害构成部门和其技能特征。

终极，法院决议维持欧盟常识产权局的原决议，拒绝公布牌号无效，并要求BB Services GmbH负担诉讼用度。

02

焦点争议

牌号的有用性是此案的焦点争议。

一些竞争敌手认为，乐高小人仔的设计是由其功效性决议的，即它们的外形是为了可以或许让小人仔与乐高积木体系兼容。

按照欧盟法令，假如一个外形的须要性纯粹是因为其技能功效，那末这个外形不克不及被注册为牌号。

竞争敌手是以主意，乐高小人仔的3D外形牌号无效。

值患上留意的是，BB Services GmbH的牌号打消申请最初是针对于所有三个注册种别（第9类：装饰磁铁、电脑游戏、可下载的电脑游戏以和载有数据及信息的媒体；第25类：服装、鞋类、头饰；第28类：游戏、玩具）提出的。

对于在第9类及第25类，法院当即驳回了哀求，由于于这些范畴，法院认为没有须要设计出与乐高小人仔不异的产物，并认为存于充足的设计自由度。因为BlueBrixx未能提出合理的删除了理由，这两个种别的诉讼被判为不可立。

对于在第28类，欧洲法院采纳了更为过细的处置惩罚要领。

法官确认，申说委员会准确地认为相干人物属在第28类“游戏及玩具”下的玩具人物，但同时指出有须要确认，该人物还有是一个与乐高集团积木体系兼容的“积木人物”，属在“游戏及玩具”下的一种商品小类。

这是最高法院初次确认，小人仔不单单是玩偶，而是积木人物，这一点是欧盟常识产权局于其理由中曾经否定的。

法院的这一判定较着与该机构的评估差别，并于讯断理由中指出其于评估中的过错，即应该也思量小人仔作为积木人物的方面。

酷玩潮也简朴浏览了讯断文件（你可以点击文末的“浏览原文”看到英文内容），梳理了一下触及的如下几个要害性问题：

1：商品的素质

法院起首思量了商品的素质，即这个小人仔是否只是作为“游戏及玩具”中的一个玩偶，还有是作为一个可以与乐高其他模块兼容的“互锁修建玩偶”。

法院终极认为，该小人仔具备两重性子，既可以作为一个玩偶零丁利用，也能够作为互锁修建玩偶与其他乐高组件兼容。

2：牌号的要害特性

牌号的要害特性是否仅限在使其具备人形外不雅的头部、身体、手臂及腿部，还有是还有包括头上的突出、手上的挂钩及脚及腿后部的浮泛等更具技能性的元素。

法院认为，这些技能性特性也是小人仔的要害特性，对于在其作为互锁修建玩偶的功效至关主要。

3：外形是否源在商品的素质

法院思量了这些特性是否源自商品自己的素质。

法院认为，只管某些特性（如头部、身体的外形）可能源在玩偶的天然外形，但其他技能性特性（如毗连部件）则提供了凌驾纯粹玩偶功效的技能成果。

4：外形是否为得到技能成果所必须

法院思量了这些外形是否为了得到特定的技能成果而必须。

只管乐高小人仔的某些特性确凿是为了实现互锁及模块化设计而设，但法院认为，也存于其他非技能性的、装饰性或者想象性的元素，这些元素一样组成了牌号的要害特性，而这些特性其实不是得到技能成果所必须的。

简朴讲，就是法院认为，虽然小人仔的某些部门确凿是为了技能功效而设计的（好比手臂及腿部的挪动性），但总体设计包罗了充足的独创性及品牌辨认性，凌驾了纯粹的技能功效。

综上所述，只管法院发明了欧盟常识产权局于评估牌号的素质及要害特性方面的某些评估过错，但终极认为，因为至少有一个要害特性不是得到技能成果所必须的，以是该牌号切合注册前提。是以，法院驳回了BB Services GmbH的全数诉求。

03

乐高全胜了吗？

只管法院于很年夜水平上撑持了欧盟常识产权局的论点，但也做出了一些基本裁决，这些裁决可能不会令乐高集团满足，由于法院初次明确了组成乐高小人仔的详细特性。

法院于讯断中指出，桶状头部、短而方形的脖子、梯形、平展及方形的身体以和手臂、手、腿及脚的非凡外形被视为乐高人物的特性。

只管存于技能限定，但法院认为这些特性于设计上有必然的自由空间。是以，法官于必然水平上赐与了乐高牌号的承认。

法院于其讯断理由中还有申明，“必需确认，有争议的人物的头顶上的突出、可握手以和腿的反面及脚下的孔洞，鉴在其作为‘积木人物’的素质及其技能功效——可制作性及模块化——是牌号的主要特性。这些特性被证实对于人物的兼容性和其与其他商品组合利用的合用性很是主要。”

这一点可能让乐高的代表于法庭上感应紧张，由于法官描写了组成小人仔的要害特性，而这些特性公司之前更愿意保密。

此外，欧洲法院再次攻讦欧盟常识产权局的决议，认为它没有充实思量上述点。这基本上象征着这些点是技能性的，不该该用来评估一个牌号。

然而，欧盟常识产权局确凿确认了另外一个决议，该决议由法院进一步夸大：乐高的牌号其实不付与其禁止其他制造商发卖与该体系技能兼容但外不雅与注册牌号差别的积木人物的权力。此外，玩具人物与任何积木体系的可能兼容性不管怎样于牌号法意义上都不该该被垄断。

这一讯断对于乐高集团来讲可能尤其主要，由于它将来可能会年夜年夜增长制止其他制造商出产近似人物的难度。

这是初次经由过程法院界说乐高小人仔的组成，同时申明了对于这些人仔来讲其实不典型的尺度，而这些尺度是积木人物的典型特性。

其他制造商可以未来援用这些尺度。

04

行业影响

这些裁决增强了乐高集团的常识产权掩护，确保其立异及设计获得承认及掩护。这不仅有助在乐高连结其产物的怪异性及市场竞争力，还有鼓动勉励了其他公司于设计及立异方面投入，由于它们可以看到强有力的常识产权掩护。

乐高小人仔被认定为具备怪异性及标记性职位地方，会影响玩具行业内的尺度，其他公司可能需要越发小心肠确保他们的产物设计不加害乐高的牌号。

这一决议也会对于乐高的竞争敌手孕育发生影响，尤其是那些可能依靠近似设计来吸引消费者的敌手。他们可能需要从头评估及调解本身的产物线，以免潜于的法令危害。

特别对于在浩繁海内积木品牌来讲，人仔的设计，会一直是一把悬于头顶上的达摩克利斯之剑。

同时，这些讯断为将来的近似案件设定了先例，为其他公司提供了有关怎样掩护他们的创意及设计的引导。这些案件的成果会被援用为后续近似争议的参考。

总的来讲，这些裁决会于常识产权掩护、行业竞争格式、消费者认知等方面孕育发生深远的影响，并可能对于玩具及其他创意行业孕育发生主要影响。

*参考资料：curia.europa.eu、promobricks

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CONNECT:[ UseTime:0.006948s ] mysql:host=hdm721885362.my3w.com;port=3306;dbname=hdm721885362_db;charset=utf8mb4SHOW FULL COLUMNS FROM `ta_system` [ RunTime:0.004806s ]SELECT * FROM `ta_system` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.004186s ]SHOW FULL COLUMNS FROM `ta_settings` [ RunTime:0.004540s ]SELECT * FROM `ta_settings` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.004175s ]SELECT * FROM `ta_system` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.004229s ]SHOW FULL COLUMNS FROM `ta_field` [ RunTime:0.004625s ]SELECT `type`,`field` FROM `ta_field` [ RunTime:0.004175s ]SHOW FULL COLUMNS FROM `ta_cate` [ RunTime:0.004626s ]SELECT `id`,`cate_name`,`cate_folder`,`module_id` FROM `ta_cate` ORDER BY `sort` ASC,`id` ASC [ RunTime:0.004042s ]SHOW FULL COLUMNS FROM `ta_module` [ RunTime:0.004489s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004098s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004088s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004062s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004043s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004066s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004047s ]SELECT `module_id` FROM `ta_cate` WHERE `cate_folder` = 'news' LIMIT 1 [ RunTime:0.004038s ]SELECT `table_name` FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003995s ]SELECT * FROM `ta_field` WHERE `module_id` = 19 ORDER BY `sort` ASC,`id` ASC [ RunTime:0.004178s ]SELECT `id` FROM `ta_cate` WHERE `cate_folder` = 'news' LIMIT 1 [ RunTime:0.004096s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.004168s ]SELECT `id`,`parent_id` FROM `ta_cate` [ RunTime:0.004027s ]SELECT * FROM `ta_module` WHERE `table_name` = 'article' LIMIT 1 [ RunTime:0.004153s ]SHOW FULL COLUMNS FROM `ta_article` [ RunTime:0.004614s ]SELECT * FROM `ta_article` WHERE `id` = 241 LIMIT 1 [ RunTime:0.012753s ]SELECT * FROM `ta_module` WHERE `table_name` = 'article' LIMIT 1 [ RunTime:0.004109s ]SELECT * FROM `ta_field` WHERE `module_id` = 19 ORDER BY `sort` ASC,`id` ASC [ RunTime:0.004070s ]SHOW FULL COLUMNS FROM `ta_dictionary` [ RunTime:0.004461s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '14' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.004021s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '15' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.004018s ]SELECT * FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.004046s ]SELECT * FROM `ta_field` WHERE `module_id` = 20 AND `field` = 'sort' LIMIT 1 [ RunTime:0.004042s ]SELECT * FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.004029s ]SELECT `id` FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.004001s ]SELECT `field` FROM `ta_field` WHERE ( field = 'pid' OR field = 'parent_id' ) AND `module_id` = 20 LIMIT 1 [ RunTime:0.004064s ]SELECT `id`,`cate_name`,`parent_id` FROM `ta_cate` ORDER BY `sort` ASC,`id` DESC [ RunTime:0.004071s 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1 [ RunTime:0.004011s ]SELECT * FROM `ta_cate` WHERE `is_menu` = 1 ORDER BY `sort` ASC,`id` DESC [ RunTime:0.004148s ]SELECT * FROM `ta_module` WHERE `id` = 19 [ RunTime:0.004157s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 17 ORDER BY `sort` DESC [ RunTime:0.004713s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.004100s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.004058s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.004012s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.004000s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.004020s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003970s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE 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`id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 19 ORDER BY `sort` DESC [ RunTime:0.004493s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003990s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003966s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004048s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 20 ORDER BY `sort` DESC [ RunTime:0.004487s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 20 LIMIT 1 [ RunTime:0.003986s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 20 LIMIT 1 [ RunTime:0.004041s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.004055s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.004044s ]-必一运动官网