第38届国际玩具和潮玩（深圳）博览会

2026年4月9-11日 深圳国际会展中央（宝安区）

弁言由于比特币价格崩盘，一度火热的元宇宙观点于2023年最先遇冷，让玩具相干数字藏品营业也堕入隆冬。但相干从业者们其实不甘愿宁可，一直于追求时机。美国草创公司FlickPlay就经由过程糅合盲盒开箱、Phygital（数字与实际交融）、Tiktok短视频、跨平台同享、个性定位游戏等时下的热点元素，将其从头包装，得到了包括迪士尼、万代南梦宫、MGA Entertainment等多家巨头的青睐。

▍来历：中外玩具网（ctoy-gdta）文/编纂：Jane/Salas

01FlickPlay是何方神圣？

早些年，数字玩具藏品NFT于明星效应的动员下，因其独一性、保藏性及可增值性而遭到热捧，于IP授权业、玩具业中一度引起热议。不外，咱们常见的数字玩具藏品凡是是“相对于“静态的（即造型基本固定，假如是立体设计则能动弹让保藏者看到全貌），弄法也局限在网络、不雅赏、社区别享。

而本文的主角FLICKPLAY，经由过程糅合新弄法，闯出了一条新路。

它是一家2019年景立在美国洛杉矶的草创公司，主营基在区块链的数字藏品、数字实际交融玩具，玩家可以于平台上采办、保藏、基在地舆定位得到个性数字藏品、创立与实际场景联合的AR视频、于社区中举行分享交流，融生意业务、创作、社交在一体。并且跟着技能的迭代更新，与玩家的交互界面越发易用、友爱。

建立四年以来，FlickPlay已经经得到了750万美元的种子投资，互助的对于象不乏迪士尼、福布斯、Vogue Business（时尚、美妆、豪侈品贸易媒体）、NBC News等，同时与好莱坞制片厂及其他游戏公司以和IP方的互助构和仍于继承。

2023年11月，万代南梦宫经由过程自家旗下的“021基金”对于FlickPlay举行了投资，而这并不是万代对于其的初次投资——早于种子轮，万代就已经经入局，并且是于万代举行裁人优化的配景下举行的。最新的互助则是上周官宣的MGA Entertainment（详见下文）。

02数字玩具藏品新弄法

那末得到迪士尼、万代南梦宫、MGA Entertainment等多家巨头青睐的FlickPlay，于数字玩具藏品上有甚么新弄法？

据Flickplay开创人Pierina Merino（下图）描写：“近似在Pokémon Go的舆图游戏化与TikTok社交功效的相联合，创造了一个可以解锁数字玩具保藏品的生态体系。玩家可使用咱们的视频及内容东西来举行互动，如创作‘壁纸’、互动视频等。“

1. 基在定位互动。弄法就是上文提到的早年爆火的Pokémon Go的舆图游戏模式。玩家需开启地舆定位，于差别的位置可以开出/买到/碰到特定的数字玩具、附加组件或者者只有于这个位置才能享受的游戏体验。

例如，一个娃娃的外不雅或者图标可能会有所差别，详细取决在它是于哪一个国度/地域采办的。于洛杉矶采办的娃娃可能会带有棕榈树设计作为娃娃图标的一部门。或者者，只有当买家于美国的星巴克或者者塔吉特门店时，才能于线采办特定的娃娃或者配件。

对于在公司、零售商及品牌来讲，位置数据可以成为一种强盛的阐发东西，让他们直接相识消费者（特别是他们最狂热的超等粉丝）的地域漫衍。

FlickPlay及迪士尼互助的弄法之一就是基在定位的互动

2. 创意内容建造及分享。这因此前所没有的新弄法，也是当下TikTok短视频所掀起的热潮。玩家所网络的数字玩具藏品不仅可以经由过程AR的情势于实际场景中“活“起来，还有有本身的喜怒哀乐，使用FlickPlay平台所提供的东西，还有能创作互动小短片，相称有趣。

例如FlickPlay近期推出的沙鱼宝宝数字玩具盲盒藏品。于玩家分享的互动视频中，数字玩具沙鱼宝宝会于水塘中欢愉地畅游，也会对于周围潜于的威逼者做出吓唬的反映，举行自我掩护，颇有“灵性”。

经由过程这些东西的利用，也能让后台开发者、品牌方、IP方清晰玩家更喜欢哪些气势派头的形象及内容，利便举行更新迭代。

于平台社区上玩家分享的互动视频3. 买通平台的限定。这更因此往数字玩具藏品所少见的。据贝兹娃娃（Bratz）母公司MGA Entertainment 与FlickPlay签订的一项五年和谈显示，以TikTok短剧中的复旧风娃娃为原型创立的可保藏数字贝兹娃娃，不仅可以于Flickplay内部利用、畅通，也能够于互联网上的其他平台、游戏及体验中利用，这无疑年夜年夜扩大了数字玩具藏品的可玩性。此外，还有有盲盒开箱体验等等一系列细节，主打一个沉浸式。03玩具数字藏品还有有可为吗？据相识，今朝全世界排名靠前的玩具公司都有涉够数字玩具藏品（或者者元宇宙范畴），好比乐高斥资10亿美元投资拥有空幻引擎的Epic Games，互助摸索元宇宙；美泰就推出过风火轮、芭比等玩具IP的NFT产物，还有进行过拍卖。厥后跟着NFT生意业务锐减，NFT IP方还有有玩企举行“脱虚向实”，好比孩之宝的首款NFT出自《超常战队》与WAX的互助，玩家支付199.99$，可以得到一个实体玩具与对于应NFT；甚至按照NFT推出实体产物，如网红毛绒品牌Squishmallows，就及NFT项目女性世界（WoW）签订许可和谈，将创造基在WoW NFT的玩偶、配饰等产物……孩之宝NFT可兑换的玩具然而，要于元宇宙范畴分患上一杯羹并不是易事。于最初对于技能以和区块链资产（如NFT）的狂热褪去以后，玩企又该何去何从？从2022年最先，NFT的生意业务量就已经经最先下跌，各类诈骗及偷窃率的上升还有让很多投资者进一步受损，哪怕是龙头平台OpenSea都发生了数据泄露，令市场对于元宇宙范畴的投资决定信念年夜跌。但市场咨询机构Stocklytics 的一份陈诉称，2023年比特币于全世界规模内创造了105 亿美元的收入，比 2022 年增长了 10 亿美元。也许及实体玩具市场同样，正处在一个震荡调解的周期，并且跟着新弄法的开发，或许数字玩具备望卷土重来？

▍来历：中外玩具网（ctoy-gdta）文/编纂：Jane/Salas

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CONNECT:[ UseTime:0.006418s ] mysql:host=hdm721885362.my3w.com;port=3306;dbname=hdm721885362_db;charset=utf8mb4SHOW FULL COLUMNS FROM `ta_system` [ RunTime:0.004450s ]SELECT * FROM `ta_system` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.003832s ]SHOW FULL COLUMNS FROM `ta_settings` [ RunTime:0.005067s ]SELECT * FROM `ta_settings` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.003801s ]SELECT * FROM `ta_system` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.003691s ]SHOW FULL COLUMNS FROM `ta_field` [ RunTime:0.004188s ]SELECT `type`,`field` FROM `ta_field` [ RunTime:0.003633s ]SHOW FULL COLUMNS FROM `ta_cate` [ RunTime:0.004151s ]SELECT `id`,`cate_name`,`cate_folder`,`module_id` FROM `ta_cate` ORDER BY `sort` ASC,`id` ASC [ RunTime:0.003621s ]SHOW FULL COLUMNS FROM `ta_module` [ RunTime:0.004290s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003727s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003674s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003654s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003695s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003618s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003623s ]SELECT `module_id` FROM `ta_cate` WHERE `cate_folder` = 'news' LIMIT 1 [ RunTime:0.003665s ]SELECT `table_name` FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003594s ]SELECT * FROM `ta_field` WHERE `module_id` = 19 ORDER BY `sort` ASC,`id` ASC [ RunTime:0.003783s ]SELECT `id` FROM `ta_cate` WHERE `cate_folder` = 'news' LIMIT 1 [ RunTime:0.003628s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.003679s ]SELECT `id`,`parent_id` FROM `ta_cate` [ RunTime:0.003637s ]SELECT * FROM `ta_module` WHERE `table_name` = 'article' LIMIT 1 [ RunTime:0.003743s ]SHOW FULL COLUMNS FROM `ta_article` [ RunTime:0.004170s ]SELECT * FROM `ta_article` WHERE `id` = 253 LIMIT 1 [ RunTime:0.007534s ]SELECT * FROM `ta_module` WHERE `table_name` = 'article' LIMIT 1 [ RunTime:0.003783s ]SELECT * FROM `ta_field` WHERE `module_id` = 19 ORDER BY `sort` ASC,`id` ASC [ RunTime:0.003842s ]SHOW FULL COLUMNS FROM `ta_dictionary` [ RunTime:0.004131s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '14' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003701s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '15' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003736s ]SELECT * FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.003683s ]SELECT * FROM `ta_field` WHERE `module_id` = 20 AND `field` = 'sort' LIMIT 1 [ RunTime:0.003699s ]SELECT * FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.003690s ]SELECT `id` FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.003646s ]SELECT `field` FROM `ta_field` WHERE ( field = 'pid' OR field = 'parent_id' ) AND `module_id` = 20 LIMIT 1 [ RunTime:0.003674s ]SELECT `id`,`cate_name`,`parent_id` FROM `ta_cate` ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003626s ]SELECT `id` FROM `ta_cate` WHERE `module_id` = 19 [ RunTime:0.003679s ]SELECT * FROM `ta_module` WHERE `model_name` = 'UsersType' LIMIT 1 [ RunTime:0.003719s ]SELECT * FROM `ta_field` WHERE `module_id` = 6 AND `field` = 'sort' LIMIT 1 [ RunTime:0.003710s ]SELECT * FROM `ta_module` WHERE `model_name` = 'UsersType' LIMIT 1 [ RunTime:0.003652s ]SELECT `id` FROM `ta_module` WHERE `model_name` = 'UsersType' LIMIT 1 [ RunTime:0.003608s ]SELECT `field` FROM `ta_field` WHERE ( field = 'pid' OR field = 'parent_id' ) AND `module_id` = 6 LIMIT 1 [ RunTime:0.003637s ]SHOW FULL COLUMNS FROM `ta_users_type` [ RunTime:0.004027s ]SELECT `id`,`name` FROM `ta_users_type` ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003623s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '1' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003636s ]UPDATE `ta_article` SET `hits` = `hits` + 1 WHERE `id` = 253 [ RunTime:0.006233s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.003688s ]SELECT * FROM `ta_cate` WHERE `is_menu` = 1 ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003792s ]SELECT * FROM `ta_module` WHERE `id` = 19 [ RunTime:0.003673s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 17 ORDER BY `sort` DESC [ RunTime:0.004098s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003718s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003610s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003600s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003621s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003604s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003589s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003606s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003593s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 18 ORDER BY `sort` DESC [ RunTime:0.004176s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003629s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003589s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003612s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003609s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003594s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003634s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003639s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 19 ORDER BY `sort` DESC [ RunTime:0.004028s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003652s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003713s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003585s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 20 ORDER BY `sort` DESC [ RunTime:0.004029s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 20 LIMIT 1 [ RunTime:0.003632s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 20 LIMIT 1 [ RunTime:0.003605s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.003706s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.003669s ]-必一运动官网