第38届国际玩具和潮玩（深圳）博览会

2026年4月9-11日 深圳国际会展中央（宝安区）

弁言

业态交融，是最近几年终端消费的成长趋向之一，如文创书店就很好地交融了玩具周边衍生品。有厂商最先测验考试“玩具”与“咖啡茶饮”的交融，这会是玩具零售的一种新模式吗？

模式1以玩具为主题的咖啡店

用年夜量玩具、人偶来装饰空间的玩具主题咖啡茶饮店，以发卖咖啡茶饮为主，遍及于小红书、抖音等平台分享动态来吸引主顾打卡。虽然也有发卖玩具，但品类未几。于紧凑的空间中，年夜量的玩具起了很好的装饰作用，给消费者沉浸式的体验。

广州一家玩具咖啡茶饮店的店员告诉记者，周六日他们的店基本都是满座，消费者很年夜比例是来历在小红书等平台的种草；营收布局上玩具及咖啡茶饮的消费比例靠近。店肆的玩具重要从泰国、美国等地入口，缘故原由是店肆的玩具以中古玩具为主，而海内这种玩具存量较少。

于笔者的消费体验中，这种店的主顾以年青一代为主，也有带小孩来休闲的家庭群体，饮品订价相对于较高。玩具起到了雅观、引流的作用，很是合适照相打卡，也适应当下的消费潮水。

模式2以咖啡引流的玩具零售店

该模式以发卖玩具为主，咖啡的价格与瑞幸订价差未几，出品也不错。很多主顾第一印象甚至是“这就是一家咖啡店”，但深切内部，各类品类的玩具满目琳琅。笔者走访广州乐同宝商贸有限公司于汕头花城开的线下玩具零售店——乐同宝自己就具有经销商及玩具厂家的配景——店内积木、棉花娃娃、过家家、遥控车……不管是潮玩还有是传统玩具一应俱全，很是合适拿着咖啡，边喝边逛。

咖啡吧台的插手于必然水平上提供了引流的功效，有不少主顾出在采办咖啡目的进入该店肆，晋升了人流，拓宽了玩具的潜于消费人群。

▍虽然思绪纷歧样，但两种模式的效果均不错。当火线下消费正于发生深刻的厘革，以场景式、体验式的终端消费正于突起。于厂商的反馈中，终端渠道两级分解很是较着，传统商超渠道下滑，新兴渠道突起。玩具行业的稳步增加的动力，来自业界各方的不停立异、测验考试、破圈。除了了玩具+咖啡以外，接下来还有能成长出甚么业态？咱们也拭目以待。

▍来历：中外玩具网（ctoy-gdta） 文/编纂：Win/Salas

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]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003969s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004022s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003944s ]SELECT `module_id` FROM `ta_cate` WHERE `cate_folder` = 'news' LIMIT 1 [ RunTime:0.003933s ]SELECT `table_name` FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003970s ]SELECT * FROM `ta_field` WHERE `module_id` = 19 ORDER BY `sort` ASC,`id` ASC [ RunTime:0.004042s ]SELECT `id` FROM `ta_cate` WHERE `cate_folder` = 'news' LIMIT 1 [ RunTime:0.003936s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.004136s ]SELECT `id`,`parent_id` FROM `ta_cate` [ RunTime:0.003930s ]SELECT * FROM `ta_module` WHERE `table_name` = 'article' LIMIT 1 [ RunTime:0.004092s ]SHOW FULL COLUMNS FROM `ta_article` [ RunTime:0.004365s ]SELECT * FROM `ta_article` WHERE `id` = 274 LIMIT 1 [ RunTime:0.006186s ]SELECT * FROM `ta_module` WHERE `table_name` = 'article' LIMIT 1 [ RunTime:0.003990s ]SELECT * FROM `ta_field` WHERE `module_id` = 19 ORDER BY `sort` ASC,`id` ASC [ RunTime:0.004074s ]SHOW FULL COLUMNS FROM `ta_dictionary` [ RunTime:0.004301s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '14' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003911s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '15' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003932s ]SELECT * FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.004013s ]SELECT * FROM `ta_field` WHERE `module_id` = 20 AND `field` = 'sort' LIMIT 1 [ RunTime:0.003986s ]SELECT * FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.003994s ]SELECT `id` FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.003924s ]SELECT `field` FROM `ta_field` WHERE ( field = 'pid' OR field = 'parent_id' ) AND `module_id` = 20 LIMIT 1 [ RunTime:0.004117s ]SELECT `id`,`cate_name`,`parent_id` FROM `ta_cate` ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003891s ]SELECT `id` FROM `ta_cate` WHERE `module_id` = 19 [ RunTime:0.003906s ]SELECT * FROM `ta_module` WHERE `model_name` = 'UsersType' LIMIT 1 [ RunTime:0.004097s ]SELECT * FROM `ta_field` WHERE `module_id` = 6 AND `field` = 'sort' LIMIT 1 [ RunTime:0.004012s ]SELECT * FROM `ta_module` WHERE `model_name` = 'UsersType' LIMIT 1 [ RunTime:0.003979s ]SELECT `id` FROM `ta_module` WHERE `model_name` = 'UsersType' LIMIT 1 [ RunTime:0.003927s ]SELECT `field` FROM `ta_field` WHERE ( field = 'pid' OR field = 'parent_id' ) AND `module_id` = 6 LIMIT 1 [ RunTime:0.003931s ]SHOW FULL COLUMNS FROM `ta_users_type` [ RunTime:0.004255s ]SELECT `id`,`name` FROM `ta_users_type` ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003901s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '1' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003959s ]UPDATE `ta_article` SET `hits` = `hits` + 1 WHERE `id` = 274 [ RunTime:0.018787s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.003972s ]SELECT * FROM `ta_cate` WHERE `is_menu` = 1 ORDER BY `sort` ASC,`id` DESC [ RunTime:0.004040s ]SELECT * FROM `ta_module` WHERE `id` = 19 [ RunTime:0.004008s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 17 ORDER BY `sort` DESC [ RunTime:0.004598s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.004010s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003940s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003922s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003933s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003927s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.004139s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE 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