第38届国际玩具和潮玩（深圳）博览会

2026年4月9-11日 深圳国际会展中央（宝安区）

假如一家企业可以或许聚焦主业务务30年，那末肯定于该营业范畴取患上不凡的成绩，亦会形成一套独占的运营规则。今天，咱们要熟悉一家领先的常识产权（Intellectual Property，简称“IP”）治理公司，专注媒体内容刊行及品牌授权营业30年的企业——羚邦集团有限公司（股分代号：2230.HK；下称“羚邦集团”）。很兴奋约请到羚邦集团授权部VP - Louisa钟俪珊女士分享集团营业及将来成长计划。

羚邦集团授权部VP-Louisa钟俪珊女士走进羚邦：深耕三年夜营业卓有成效

1994年，羚邦集团创建在香港，到本年整整30年。30年间，羚邦集团对峙深耕媒体内容刊行、品牌授权及内容投资三年夜焦点营业，经由过程不停地努力，将营业的笼罩面慢慢扩展至全中国、日本及东南亚地域。

于媒体内容刊行营业方面，集团经由过程涉足内容建造及节目刊行，并以投资等情势与国内外媒体内容许可方连结合作无懈，详细包括刊行与动画、综艺、电视剧、动画和真人影戏相干的媒体内容。去年，羚邦集团于海外院线刊行影戏《灌篮妙手》——于香港上映后回声很好，取患了该地域影史日本影戏票房第二名的成就。同年，于亚洲地域刊行了《咒术回战》动画第二季，此中中国年夜陆地域于哔哩哔哩、爱奇艺、优酷视频、腾讯视频4年夜收集平台同步播出。

羚邦集团还有很是器重国产原创动画营业的拓展，投资了《奇奇及努娜》第二季及《奶龙与小七之年夜战暴暴龙》，并踊跃成长国产动画出海营业，进一步富厚集团的IP矩阵及营业内容。

咒术回战第二季及奶龙与小七之年夜战暴暴龙海报

颠末多年的行业堆集，羚邦集团与全世界各种媒体平台均连结优良的互助瓜葛，尤其是及亚洲地域的电视、收集视频、OTT/IPTV、全世界航空渠道等媒体伙伴告竣持久互助。同时，羚邦集团还有自立打造了多个差别性子的线上平台，包括专注海外动漫内容的平台Ani-One® Asia——于YouTube®上拥有跨越382万定阅者以和跨越8亿次播放量；还有有国产动画专属YouTube频道Ani-Mi®，帮忙海内优质的节目内容出海。此外，羚邦还有拥有电子商务平台Ani-Mall®及艺术家平台Whateversmiles®。

羚邦集团的品牌授权营业一样很精彩。据先容，作为专业的版权运营公司，羚邦集团旗下治理的IP品牌笼罩整年龄段，形成为了优质且多元化的IP矩阵。“今朝运营的IP包括历久弥新的经典IP、深受年青人喜爱的二次元IP、新型突起的国产原创IP，以和当下热点的影视文娱IP等。” Louisa暗示，羚邦集团得到了各个品牌方的授权，卖力这些IP于亚太区规模内的各类版权授权事情，好比若干商品授权，合用在玩具、服装和鞋履和美妆产物；年夜型实体文娱权，合用在勾当、主题公园、阛阓、咖啡店和餐厅；还有有促销权。

运营IP：针对于性宣传推广计谋

于IP的筛选与运营方面，羚邦集团无疑是专业的。

全世界IP何其多，该怎样选择代办署理哪些合适的IP呢？对于此，羚邦集团有本身的一套准则。于版权内容的引入阶段，公司会进步前辈行筛选，好比选择切合方针市场情况及消费者价值不雅的优质内容，掘客一些高潜力的IP等。咱们要确保IP内容的价值取向是正向的、踊跃的，是可以或许与方针市场今世主流消费群体孕育发生感情链接的内容。

于IP运营方面，羚邦集团会按照差别IP制订刊行、授权、市场推广等差别角度的治理计谋，将优质内容举行贸易化运营。面临中国市场，咱们会充实相识品牌或者者作品于中国市场的焦点受众群体范围、规模、用户画像，并于营销推广及授权历程中，针对于性地调解IP于中国市场的运营计谋。”

面临经典IP，羚邦集团圆焦IP降生周年系列勾当，开展多方位营销计谋。“集团一直连结着对于IP的热诚及创意，致力在经由过程授权互助助力品牌开释更多的贸易价值，令经典IP历久常新。”Louisa举例说，去年为庆祝“加菲猫”降生45周年，集团别离于北京、广州、海口、湖北、合肥落田主题展，经由过程线下展览及线上社交媒体的流传，为IP带来了高人气的互动。

海口万象城（左图）及北京APM（右图）为加菲猫45周年主题展

于这意义“菲”凡的周年庆时刻，羚邦集团还有趁势与蒙牛乳业旗下特仑苏推出加菲猫限制联名款牛奶，并于冬至当日发布创意营销视频。“此次联名再次激发全网热论，为品牌带来销量的转化，同时博得不错的口碑，属在集团与品牌方配合打造的行业高光爆款。”Louisa暗示，这类跨界经典动漫IP的互助，有助在品牌破圈层，实现与年青群体的互动。

特仑苏✕加菲猫

据相识，本年更有多个经典IP迎来周年庆，好比“芝麻街”55周年、“鼎力大举水手”95周年。同时，本年还有适逢中法建交60周年，而“小王子”是法国国宝级IP，亦是中法文化友爱的桥梁。这些节庆时间点均可作为IP推广宣传的“亮点”，而羚邦集团也已经经计划好了相干的宣传计谋，力图为IP品牌宣传连续发力造势，吸引更多潜于客户，实现贸易价值双赢。

除了了经典IP，羚邦集团还有很是看重二次元IP的运营，并借助动画开播、影戏上映等热门事务，睁开授权互助。经由过程羚邦的运营，旗下咒术回战别离与阿迪达斯旗下运动时尚系列adidas neo和茶饮品牌乐乐茶睁开联名互助；并乐成与知名连锁餐饮品牌肯德基告竣互助，推出排球少年主题餐厅，于社交媒体上引起强烈热闹会商。2024年，咱们指望品牌授权营业可以更上一层楼，继承增强与各范畴头部品牌的联名互助，尤其是贸易空间、连锁品牌、年夜牌美妆等跨界联名。

排球少年与肯德基跨界互助互助伙伴：致力在实现两边双赢

羚邦集团一直致力与营业伙伴成立和维持优良互助瓜葛，面临成心向及羚邦睁开IP授权互助的企业，集团将始终秉持初心，以热诚、专业和开放的互助立场，指望创造多赢的互助。

详细来讲，于互助最先前，羚邦集团会对于被授权商举行充实研究及阐发，于保留IP焦点价值同时，思量品牌的匹配性，预设市场定位、方针客群等。“基在两边高度承认和对于品牌价值、契合的市场成长需求和堆叠的受众群体综合思量以后，告竣的互助。”Louisa夸大，羚邦集团但愿帮忙客户成立一种IP与品牌、品牌与消费者之间交互的互助模式，让品牌更具吸引力，并能带给消费者差别采办体验，从而让消费者越发亲近及喜爱品牌、IP。

Louisa还有提到羚邦集团对于中海内地市场的器重。“中海内地市场拥有巨年夜的范围及成长潜力。该地域的节目刊行、品牌授权等各项营业一直都是羚邦集团至关主要的构成部门。咱们于北京、上海、广州别离设有分公司，卖力集团于中海内地的营业开展。”

雕琢前行：专注主业摸索更多时机

2024年，羚邦集团迎来了建立30周年的非凡日子。契合这一值患上庆祝的时刻，企业于三年夜营业开展方面也有周全的计划结构。

针对于品牌授权营业，羚邦集团将继承摸索及挖掘更多优质的国内外IP资源，以满意市场需求和成长公司营业，并踊跃开展与高端品牌互助，扩展地域或者全世界范畴的影响力。同时，还有将连续增强于服装、玩具、艺术潮玩、游戏等品类的商品授权结构，而且重点结构艺术产物。

针对于媒体内容刊行营业，羚邦集团指望经由过程Ani-One®平台，扩大自身的内容刊行平台，于菲律宾和越南成长更多自有渠道。此外，还有将踊跃收购差别题材的热点番剧、动画影戏和真人影戏、经典作品等，以强化集团的常识产权矩阵。

本年，经典IP方面，羚邦集团主推“芝麻街”、“加菲猫”、“小王子”、“鼎力大举水手”、“星际迷航”；二次元IP方面，主推“咒术回战”、“排球少年”、“蓝色禁区”等。此外，羚邦旗下的“境地BLEACH 千年决战苦战篇”、“摇曳露营”、“喷鼻蕉喵”等IP也会有全新动画播出。因为2024年是奥运年，集团还有也借助绝佳的契机，开展更多IP运动主题的推广及营销。

文旅IP是最近几年海内授权市场的热门，羚邦集团亦看到了其成长潜力。“City Walk（都会慢游，都会微游览的一种情势）爆红等征象注解，中国的线下文旅市场正于逐渐回暖。是以，咱们将稳步推进文旅授权项目。”Louisa暗示，羚邦集团看好中国授权市场的将来成长，此后会继承与海内的互联网公司互助，投入更多立异及创意，经由过程线上线下联动，打造IP营销爆金钱目。

展前预报：羚邦行将表态2024年4月8-10日深圳国际授权展（展位号：16C01），接待前来观光、洽谈互助。

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CONNECT:[ UseTime:0.006571s ] mysql:host=hdm721885362.my3w.com;port=3306;dbname=hdm721885362_db;charset=utf8mb4SHOW FULL COLUMNS FROM `ta_system` [ RunTime:0.004513s ]SELECT * FROM `ta_system` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.003980s ]SHOW FULL COLUMNS FROM `ta_settings` [ RunTime:0.004661s ]SELECT * FROM `ta_settings` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.003852s ]SELECT * FROM `ta_system` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.003878s ]SHOW FULL COLUMNS FROM `ta_field` [ RunTime:0.004249s ]SELECT `type`,`field` FROM `ta_field` [ RunTime:0.003870s ]SHOW FULL COLUMNS FROM `ta_cate` [ RunTime:0.004397s ]SELECT `id`,`cate_name`,`cate_folder`,`module_id` FROM `ta_cate` ORDER BY `sort` ASC,`id` ASC [ RunTime:0.003829s ]SHOW FULL COLUMNS FROM `ta_module` [ RunTime:0.004410s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003963s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003929s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003924s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003908s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003888s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003921s ]SELECT `module_id` FROM `ta_cate` WHERE `cate_folder` = 'news' LIMIT 1 [ RunTime:0.003898s ]SELECT `table_name` FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003835s ]SELECT * FROM `ta_field` WHERE `module_id` = 19 ORDER BY `sort` ASC,`id` ASC [ RunTime:0.003973s ]SELECT `id` FROM `ta_cate` WHERE `cate_folder` = 'news' LIMIT 1 [ RunTime:0.003846s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.003869s ]SELECT `id`,`parent_id` FROM `ta_cate` [ RunTime:0.003760s ]SELECT * FROM `ta_module` WHERE `table_name` = 'article' LIMIT 1 [ RunTime:0.003844s ]SHOW FULL COLUMNS FROM `ta_article` [ RunTime:0.004369s ]SELECT * FROM `ta_article` WHERE `id` = 331 LIMIT 1 [ RunTime:0.008018s ]SELECT * FROM `ta_module` WHERE `table_name` = 'article' LIMIT 1 [ RunTime:0.003908s ]SELECT * FROM `ta_field` WHERE `module_id` = 19 ORDER BY `sort` ASC,`id` ASC [ RunTime:0.003924s ]SHOW FULL COLUMNS FROM `ta_dictionary` [ RunTime:0.004297s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '14' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003856s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '15' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003845s ]SELECT * FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.003958s ]SELECT * FROM `ta_field` WHERE `module_id` = 20 AND `field` = 'sort' LIMIT 1 [ RunTime:0.003948s ]SELECT * FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.003969s ]SELECT `id` FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.003861s ]SELECT `field` FROM `ta_field` WHERE ( field = 'pid' OR field = 'parent_id' ) AND `module_id` = 20 LIMIT 1 [ RunTime:0.003859s ]SELECT `id`,`cate_name`,`parent_id` FROM `ta_cate` ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003837s 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1 [ RunTime:0.003820s ]SELECT * FROM `ta_cate` WHERE `is_menu` = 1 ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003931s ]SELECT * FROM `ta_module` WHERE `id` = 19 [ RunTime:0.003944s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 17 ORDER BY `sort` DESC [ RunTime:0.004332s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003865s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003907s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003849s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003860s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003847s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003855s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003849s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003849s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 18 ORDER BY `sort` DESC [ RunTime:0.004393s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.004344s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003810s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003815s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003807s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003801s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003791s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003816s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 19 ORDER BY `sort` DESC [ RunTime:0.004286s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003839s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003815s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003802s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 20 ORDER BY `sort` DESC [ RunTime:0.004569s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 20 LIMIT 1 [ RunTime:0.003904s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 20 LIMIT 1 [ RunTime:0.003907s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.003963s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.003944s ]-必一运动官网