第38届国际玩具和潮玩（深圳）博览会

2026年4月9-11日 深圳国际会展中央（宝安区）

春潮带雨，万象皆新。于万众瞩目中，4月8日，第36届国际玩具和教诲产物（深圳）博览会、第15届国际童车和母婴童用品（深圳）博览会及2024国际授权和衍生品（深圳）博览会（如下统称“深圳玩具展”）于深圳国际会展中央昌大揭幕。本届展会为期三天，总计有国内外超1400家玩具、母婴童、童车、授权和衍生品企业参展，总展位数超4900个，增幅超10%，再创汗青新高。

作为“中国玩具市场风向标”，深圳玩具展是玩具厂商推新品、谈互助、觅潮水的主要平台。展会历经36年沉淀，早已经得到海外内玩具厂商的高度承认，是玩具业同仁每一年不容错过的行业嘉会。本届展会是本年中海内地举办的首个年夜型玩具专业展，1400多家参展商带来了数以十万计的展品，展会上随处可见使人面前一亮的特点产物，揭示了玩具行业的创造力、立异力；初次划分的“潮玩和保藏玩具”主题展馆，备受泛博厂商存眷；国内外各种渠道的专业不雅众前来不雅展，具体相识感兴致的产物，现场洽谈氛围强烈热闹。

三展齐发凸显亮点趋向

本次展会开设13/15/16/17四年夜展馆，三年夜展会主题各别，各有偏重，但都凸显了产物、行业的趋向。

▌品类齐备、凸显潮水趋向是深圳玩具展一向的上风与特色。本届展会延续了往届的特色，云集了积木、遥控、娃娃、布毛绒、早教益智、教诲、木制、纸板、婴幼、夏季、智能、模子、DIY、授权衍生品等各类品类的玩具。同时也与往届展会有所差别，显著体现是即是高度存眷潮玩和保藏玩具。

尽人皆知，玩具市场最近几年的最年夜变化即是“玩具再也不是小伴侣的专利”，年夜童（14岁以上、童心未眠的群体）不仅热爱玩具，并且愿意破费款项采办喜欢的玩具。备受年夜童追捧的玩具重要有潮玩、保藏玩具等。此中，潮玩作为最近几年海内玩具市场成长速率快、市场范围与潜力巨年夜的赛道，实现了从小众圈子到公共层面的超过，触及品类也从艺术家玩具扩充到了以各种IP为基础、形状和功效仿真度较高、做工邃密、供14岁以上消费者保藏鉴赏的玩具。而保藏玩具与潮玩有重合的部门，但对于产物的设计、建造工艺、保藏价值要求更高。

深圳玩具展主理方洞悉年夜童群体的消吃力及潮玩、保藏玩具的市场热度，不仅加年夜了对于潮玩、保藏玩具展商的招展力度，还有将本届展会的16号展馆主题定为“IP授权和衍生品，潮玩和保藏玩具”。据不彻底统计，展会现场表态的潮玩和保藏玩具品类既有原本就面向14岁+消费群体的，如盲盒公仔、手办人偶、模子、BJD、棉花娃娃等；也有从传统儿童玩具向潮玩范畴拓展的，如积木、毛绒玩具、合金车模、遥控车等。带来相干产物的企业/品牌有万代、冬己、迷你潮玩、若来、萌趣、漫师长教师、藏道、天未、NAYANAYA、泛乐、美驰图、德必胜、衍创、吾独友偶、棉花星球，以和各年夜积木、毛绒玩具、合金车模、遥控车企业等。

▌每一年深圳国际授权展城市表态一批经典的、高热度的IP形象，揭示出了我国IP授权市场踊跃向上、蓬勃成长的一壁。本届展会表态的IP凸显两年夜特色，其一是组团参展，如由中国台湾脚色品牌授权协会构造的台湾展团，带来寻宝狮、狗与鹿、鼠饼胖可可、汉堡佐以酱、转蛋鸡、麻吉猫、馒头家族、章鱼熊、二允兄弟等IP形象；由韩国文化财产振兴院（KOCCA)构造的韩国展团，展示的IP形象包括THE SKULL KING、哈啰小梅子、YooHoo Friends、天才面包理发师、凯利及伴侣们、Mind Blowing Breakthroughs、Frutti Dino、晚安Pajamal、Eggoogoo Friends等。

其二是IP数目多，涵盖经典、高热度、原创等IP形象。据不彻底统计，展会现场表态的IP包括了奶龙、赞萌露比、啵乐乐、警车同盟、超能狗狗侠、芝麻街、鼎力大举水手、小王子、加菲猫、咒术回战、魔发精灵、pop子及pipi美的一样平常、B.Duck、熊出没、古迹奼女、猪猪侠、百变校巴、叶罗丽、冬己、飞狗MOCO、非人哉、有兽焉、万圣街、甄嬛传、囡茜、南天门规划、EMMA、迷你奸细队、白蛇：浮生、哥斯拉年夜战金刚二、线条小狗、旧予新造、斑马兄弟、斑马、小马菲莉之缤纷瑶池、寻梦泡泡岛、咖宝车神、龙兵士星源、心奇爆龙战车、神兽超人、战神金刚、暴力熊、阿狸、小鹿杏仁儿、皮揣子、唔秋秋、摩尔庄园、我是不白吃等。

▌深圳玩具睁开设的4个展馆中，17号馆是超年夜面积展馆，很是合适童车、充气产物等年夜件产物的陈设与展示，于是主理方继承将童车婴童展设置于该展馆。从现场走访来看，参展商带来的展品涵盖三轮车、均衡车、助步车、自行车、电动车、扭扭车、滑板车、婴儿手推车、安全座椅、充气城堡、喷水滑梯、充气游泳池、充气床、婴儿游泳圈、幼童座圈、婴童衣饰、婴儿床、登高凳、婴儿游戏毯、宝宝餐椅、爬行垫、游戏围栏等童车和母婴童用品，可满意采购商一站式采购需求。

不雅众数目多笼罩广更专业

不雅众数目多、笼罩面广、专业度高是深圳玩具展的上风地点。而要做到这一点，离不开主理方对于专业不雅众的邀约。据相识，深圳玩具展是批发市场、阛阓百货、超市、校边店等玩具传统渠道采购商采购产物的主要通道，他们每一年城市前来不雅展、采购产物。而跟着主理方对于新兴、细分、跨界、海外等采购商的邀约增长，前来不雅展的专业不雅众不仅数目更多，并且越发多元化。

本年，深圳玩具展踊跃拓展更多新渠道、新业态，专业不雅众笼罩年夜型商超，教诲机构，各类新媒体平台的玩具、母婴年夜V达人、团长，跨境电商，外贸企业等渠道、业态，如山姆会员店、开市客、亲子岛母婴连锁、重庆欢喜谷、吉的堡教诲集团、华润万家、幸福蓝海国际影城、名创优品、恋惠优品、爱奇艺、哔哩哔哩、伊利集团、心里程教诲集团、猿教导、完善世界、枫叶教诲集团、茶救星球、茶小开、EBAY、Shopee、亚马逊、悦活里、7-十一、世宇科技等。

值患上一提的是，本届展会遭到了浩繁海外买家的存眷，好比来自韩国、印度尼西亚、马来西亚、越南、缅甸等国度的海外买家团；来自俄罗斯、日本、英国、美国以和中东地域国度的分销商、百货公司、连锁超市等重要发卖渠道的买家等，都提早报名介入买家商贸配对于勾当，并纷纷参加与参展商开展对于接采购事情。

7场同期集会预感将来

为了让玩具厂商于洽谈互助的同时，洞察市场成长潮水趋向，每一年的深圳玩具展城市构造一系列出色的同期论坛和集会。本年，主理方构造筹谋了7场同期论坛和集会，以和多场交流勾当。

展会前一天（4月7日），“2024玩具营销与可连续成长论坛暨中外玩具年夜奖颁奖仪式”乐成召开，这是本届展会的首个同期勾当。会上，行业精英、可连续成长专家缭绕玩具产物营销、品牌可连续成长等热门话题作主题演讲；中外玩具全媒体中央发布了《2024中外玩具潮水趋向陈诉》；举办了2024中外玩具年夜奖颁奖仪式——本届展会还有专门设立2024中外玩具年夜奖展示区（17A09），感兴致的不雅众可前去展区不雅摩获奖产物。

展会揭幕首日，共举办了三场同期集会，别离为“全世界玩创峰会2024——举世视线”，海生手业专家带来主流趋向阐发、生理康健融入游戏方式切磋、自有品牌打造、企业顺遂开展玩具授权指引、立异文化成立等主题演讲。“2024积木潮玩趋向成长论坛”，专家学者、行业年夜咖配合切磋了积木于教诲、潮玩、国潮风等方面的成长潜力与趋向，并带来了积木出海、品牌破圈、版权与生态成长、积木件组织与立异等热点话题主题演讲。“2024玩具品牌海外直播交流会”，深切切磋海外直播新媒体于玩具行业的现实运用、将来成长趋向等。

展会第二天（4月9日），还有将有聚焦幼教、品牌授权、零售弄法范畴的三场集会，即“年夜湾区幼教立异成长论坛”“2024粤港澳年夜湾区品牌授权财产成长论坛——IP赋能·立异无界”“全世界玩创峰会2024——聚焦中国-零售新弄法”。

除了上述7场同期论坛和集会外，展会时期还有有专门面向买家、达人、授权从业者的交流勾当，以和IP人偶年夜调集勾当。

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CONNECT:[ UseTime:0.005870s ] mysql:host=hdm721885362.my3w.com;port=3306;dbname=hdm721885362_db;charset=utf8mb4SHOW FULL COLUMNS FROM `ta_system` [ RunTime:0.003933s ]SELECT * FROM `ta_system` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.003694s ]SHOW FULL COLUMNS FROM `ta_settings` [ RunTime:0.003826s ]SELECT * FROM `ta_settings` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.003413s ]SELECT * FROM `ta_system` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.003451s ]SHOW FULL COLUMNS FROM `ta_field` [ RunTime:0.003816s ]SELECT `type`,`field` FROM `ta_field` [ RunTime:0.003396s ]SHOW FULL COLUMNS FROM `ta_cate` [ RunTime:0.003783s ]SELECT `id`,`cate_name`,`cate_folder`,`module_id` FROM `ta_cate` ORDER BY `sort` ASC,`id` ASC [ RunTime:0.003352s ]SHOW FULL COLUMNS FROM `ta_module` [ RunTime:0.003779s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003341s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003542s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003524s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003363s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003364s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003408s ]SELECT `module_id` FROM `ta_cate` WHERE `cate_folder` = 'news' LIMIT 1 [ RunTime:0.003413s ]SELECT `table_name` FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003320s ]SELECT * FROM `ta_field` WHERE `module_id` = 19 ORDER BY `sort` ASC,`id` ASC [ RunTime:0.003476s ]SELECT `id` FROM `ta_cate` WHERE `cate_folder` = 'news' LIMIT 1 [ RunTime:0.003364s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.003563s ]SELECT `id`,`parent_id` FROM `ta_cate` [ RunTime:0.003320s ]SELECT * FROM `ta_module` WHERE `table_name` = 'article' LIMIT 1 [ RunTime:0.003456s ]SHOW FULL COLUMNS FROM `ta_article` [ RunTime:0.003921s ]SELECT * FROM `ta_article` WHERE `id` = 340 LIMIT 1 [ RunTime:0.007167s ]SELECT * FROM `ta_module` WHERE `table_name` = 'article' LIMIT 1 [ RunTime:0.003479s ]SELECT * FROM `ta_field` WHERE `module_id` = 19 ORDER BY `sort` ASC,`id` ASC [ RunTime:0.003503s ]SHOW FULL COLUMNS FROM `ta_dictionary` [ RunTime:0.003981s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '14' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003351s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '15' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003422s ]SELECT * FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.003444s ]SELECT * FROM `ta_field` WHERE `module_id` = 20 AND `field` = 'sort' LIMIT 1 [ RunTime:0.003461s ]SELECT * FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.003388s ]SELECT `id` FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.003333s ]SELECT `field` FROM `ta_field` WHERE ( field = 'pid' OR field = 'parent_id' ) AND `module_id` = 20 LIMIT 1 [ RunTime:0.003381s ]SELECT `id`,`cate_name`,`parent_id` FROM `ta_cate` ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003371s ]SELECT `id` FROM `ta_cate` WHERE `module_id` = 19 [ RunTime:0.003338s ]SELECT * FROM `ta_module` WHERE `model_name` = 'UsersType' LIMIT 1 [ RunTime:0.003493s ]SELECT * FROM `ta_field` WHERE `module_id` = 6 AND `field` = 'sort' LIMIT 1 [ RunTime:0.003404s ]SELECT * FROM `ta_module` WHERE `model_name` = 'UsersType' LIMIT 1 [ RunTime:0.003434s ]SELECT `id` FROM `ta_module` WHERE `model_name` = 'UsersType' LIMIT 1 [ RunTime:0.003339s ]SELECT `field` FROM `ta_field` WHERE ( field = 'pid' OR field = 'parent_id' ) AND `module_id` = 6 LIMIT 1 [ RunTime:0.003549s ]SHOW FULL COLUMNS FROM `ta_users_type` [ RunTime:0.003899s ]SELECT `id`,`name` FROM `ta_users_type` ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003325s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '1' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003768s ]UPDATE `ta_article` SET `hits` = `hits` + 1 WHERE `id` = 340 [ RunTime:0.007747s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.003409s ]SELECT * FROM `ta_cate` WHERE `is_menu` = 1 ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003555s ]SELECT * FROM `ta_module` WHERE `id` = 19 [ RunTime:0.003451s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 17 ORDER BY `sort` DESC [ RunTime:0.003922s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003414s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003531s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003437s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003382s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003407s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003415s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003380s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003407s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 18 ORDER BY `sort` DESC [ RunTime:0.003841s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003382s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003453s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003413s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003379s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003404s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003366s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003345s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 19 ORDER BY `sort` DESC [ RunTime:0.003994s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003402s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003322s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003374s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 20 ORDER BY `sort` DESC [ RunTime:0.003852s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 20 LIMIT 1 [ RunTime:0.003360s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 20 LIMIT 1 [ RunTime:0.003334s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.003427s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.003426s ]-必一运动官网