第38届国际玩具和潮玩（深圳）博览会

2026年4月9-11日 深圳国际会展中央（宝安区）

春回年夜地，万物新生。4月8-10日，第36届国际玩具和教诲产物（深圳）博览会、第15届国际童车和母婴童用品（深圳）博览会、2024国际授权和衍生品（深圳）博览会（如下统称“深圳玩具展”），于深圳国际会展中央圆满举办。

作为一年一度的行业盛事，深圳玩具展是泛博参展商、专业不雅众谈互助、觅潮水的主要平台。三年夜展会总面积达13万平方米；总参展商数为1420家，有数以十万计的展品表态；3天展会累计吸引专业不雅众67295人，此中海外专业不雅众比拟疫情前增加跨越50%。

展会盛况

颠末30多年的沉淀与成长，深圳玩具展早已经成为国内外玩具业同仁存眷与承认的行业盛事。而可以或许取患上这一成就，离不开展会对于自身上风的巩固及不停的与时俱进。

∆展馆内子流旺盛

更凸起：首设潮玩和保藏玩具主题

于产物方面，深圳玩具展的显著上风是品类齐备，可以满意任何渠道专业不雅众的一站式采购需求。本届展会延续这一上风，1420家参展商带来了积木、遥控、娃娃、布毛绒、早教益智、教诲、木制、纸板、婴幼、夏季、智能、模子、DIY、授权衍生品等各类品类玩具。而立异的地方则表现于高度存眷潮玩和保藏玩具。

深圳玩具展主理方洞悉年夜童（14岁以上、童心未泯的群体）于玩具品类的高消吃力，以和潮玩、保藏玩具的高市场热度，特加年夜了对于潮玩、保藏玩具展商的招展力度，并将本届展会的16号展馆主题设定为“IP授权和衍生品，潮玩和保藏玩具”。

∆潮玩和保藏玩具是本届展会亮点之一

据记者大略统计，展会现场表态的潮玩和保藏玩具品类既有原本就面向14岁+消费群体的，如盲盒公仔、手办人偶、模子、BJD、棉花娃娃等；也有从传统儿童玩具向潮玩范畴拓展的，如积木、毛绒玩具、合金车模、遥控车等。

更专业：不雅众数目多渠道笼罩广

于专业不雅众方面，深圳玩具展的上风更为凸起，体现为数目多、笼罩面广、专业度高。

本届展会参加的67295名专业不雅众，不仅包括批发市场、阛阓百货、超市、校边店等传统玩具渠道的采购商，还有有年夜型商超，教诲机构，各类新媒体平台的玩具、母婴年夜V达人、团长，跨境电商，外贸企业等渠道/业态的采购商，如山姆会员店、开市客、亲子岛母婴连锁、重庆欢喜谷、吉的堡教诲集团、华润万家、幸福蓝海国际影城、名创优品、恋惠优品、爱奇艺、哔哩哔哩、伊利集团、心里程教诲集团、猿教导、完善世界、枫叶教诲集团、茶救星球、茶小开、EBAY、Shopee、亚马逊、悦活里、7-十一、世宇科技等。

本届展会还有遭到了浩繁海外专业不雅众的存眷，包括来自韩国、印度尼西亚、马来西亚、越南、缅甸等国度的海外买家团；来自美国、日本以和中东、欧洲等国度及地域的分销商及百货公司、连锁超市等重要发卖渠道的采购商等。

参展商经由过程展会接触到来自全世界各地、各个渠道的专业不雅众，对于展会的效果很是满足。浙江嫩芽教具备限公司主营木制益智玩具，内销重点拓展教诲渠道，外销以跨境电商为主。公司项目司理杨金海先容说，他们展会时期接触到各种跨境电商平台的客户，跟企业的需求正好对于口。

汕头市澄海区世纪情谊玩具备限公司带来的全新系列奶龙潮玩积木盲盒，吸引了泛博采购商的存眷。据市场部黄司理吐露，只管产物还没有确定终极上市时间，但已经经现场接到了新老客户的意向金。

洞悉潮水

深圳玩具展素有“中国玩具市场风向标”的佳誉，厂商于展会上不仅可以互订交流、洽谈互助，更可以不雅察、总结行业的新动向、新潮水、新趋向。

积木凸起潮玩属性

积木是热点品类，也是深圳玩具展的明星品类。本届展会表态的积木产物潮玩属性愈加凸起。

积木逐渐手办化，如小鲁班的潮玩奶龙积木以板件情势分包配件，手、脚、肚子、脸等都是整块部件，将各部件拼装起来，便会获得一只可爱的奶龙。这类情势拼搭出来的产物于外不雅方面险些看不到积木拼搭的陈迹，还有原度极高，宛若手办。近似的产物还有有古迪的元梦之星盲盒人仔第一弹、奇奥积木KEEPPLEY的宝可梦Vivid KUPPY系列、贝乐迪的车载摆件-哆啦小夜灯积木等。

∆小鲁班的奶龙潮玩积木盲盒

积木逐渐机甲化，如森宝积木的四圣兽机甲人仔、封神主题机甲；奇奥积木KEEPPLEY的王者模玩机甲、星河封神纪机甲；潘洛斯的奥特曼、哥斯拉年夜战金刚等主题机甲；哲高的英雄机甲、国模机甲；小鲁班的山海经、机动都市阿尔法等授权系列机甲，以和各种原创设计机甲；炽造社的国风机头等。这些积木机甲的颗粒数从数百颗到数千颗不等，拼搭出来的积木与拼装模子很是相似。

∆奇奥积木KEEPPLEY王者模玩机甲系列

IP衍生品成新权势

玩具企业跨界程序迈患上更年夜，从玩具范畴跨界到了IP衍生品，包括二次元周边产物谷子（英文Goods的谐音）、日用品、包包、衣饰等。

杰森动漫、简动文创、翻翻动漫、潮昇动漫、群隆等企业都带来了谷子产物，触及品类包括徽章、立牌、卡牌、冰箱贴、便签夹、便签本、卡册、慢回弹、玩偶、卡包，以和亚克力材质的挂件、拼图、摇摇乐等。

∆杰森动漫推出的谷子产物

毛绒玩具企业打造IP衍生品是基在自身上风出发，推出浩繁交融毛绒材质、实用型功效的产物。星月动漫得到加菲猫家族授权，推出了零钱包、卡包、双肩包、斜挎包、颈枕、抱枕等产物；澳捷尔缭绕互助的迪士尼、宝可梦等IP打造了手套、拖鞋、包包、围脖等产物；华旺推出了包包、暖手枕、卡包、收纳袋、耳机包等毛绒相干产物，以和棉柔巾、润唇膏、洗澡露、润肤乳、精油手环等婴童用品。

∆星月动漫的加菲猫功效毛绒系列（监修中）

更具意见意义性故事性

本届展会上，愈加多的玩企推出了极具意见意义性、故事性的产物。

森宝积木旗下月光社品牌推出的萌物系列-星愿指尖主题积木，设计为四方立体礼品盒样式；打开盒子会看到一枚塑料戒指——可替代为真正的戒指，是情侣、亲密挚友送礼的佳品。简动文创为烤面包样式的解压玩具添加了真正的面包喷鼻味，使产物又好捏又好闻。商博士研发了以茶饮、章鱼小丸子、甜品、烧烤、凉皮等为主题的微缩摆件、挂件，尺寸小但建造精美，高度还有原了食品的特色。

∆商博士的微缩场景摆件

玩具要具有故事性，可还有原IP的场景、音乐等，如未和积木的甄嬛传主题积木还有原了IP的场景，让消费者看到产物就能够回忆起对于应的剧情；可设计1个或者多个场景，缭绕场景描写一段故事，照实丰文化打造的宝可梦DIY场景套装，包括杰尼龟春游、妙蛙种子派对于、皮卡丘冰淇淋、卡比鲁露营、皮卡丘野游、胖丁踏青等场景，每一个宝可梦都是本身主场的主角；可为产物付与一段故事，如哈一代的吾独友偶系列玩偶暗地里都有差别的故事等。

∆实丰文化推出的宝可梦DIY场景套装

延续国潮风精良风

国潮风于本年仍然连续。山海经、四圣兽、三国汗青、西纪行、封神、十二生肖、军事、航天航空等都是企业研发国潮产物的热点素材。

本年比力抢眼的是，趣巢文化、特美玩具、亮片独角兽、澳捷尔、潮乐创、予高档企业缭绕年夜熊猫推出的毛绒、包包、积木等主题产物；联合非物资文化遗产的玩具，如年夜连市的泰及殿非遗文创提倡品牌，将掐丝搪瓷、剪纸、印刷术等技能工艺与玩具相联合，打造了百余款DIY产物。

∆特美玩具打造的年夜熊猫毛绒玩具

颠末了一年多的成长，小精良玩具于本年展会上成了热点，包括各类小盆栽、小场景、小人仔的积木，1:64的小比例车模，掌心巨细的慢回弹玩具，7cm高的可感人偶，4.5cm高的微盒摆件，迷你潮玩，Q版的立牌、徽章等。这些产物都近似“口袋玩具”，主打尺寸小、利便携带，且设计建造很是邃密，合适保藏、陈设。

∆潮昇动漫的海绵宝宝萌物系列（监修中）

来历：《中外玩具制造》杂志，有删省

作者：马玥

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CONNECT:[ UseTime:0.007189s ] mysql:host=hdm721885362.my3w.com;port=3306;dbname=hdm721885362_db;charset=utf8mb4SHOW FULL COLUMNS FROM `ta_system` [ RunTime:0.004890s ]SELECT * FROM `ta_system` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.004294s ]SHOW FULL COLUMNS FROM `ta_settings` [ RunTime:0.004691s ]SELECT * FROM `ta_settings` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.004246s ]SELECT * FROM `ta_system` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.004223s ]SHOW FULL COLUMNS FROM `ta_field` [ RunTime:0.004618s ]SELECT `type`,`field` FROM `ta_field` [ RunTime:0.004160s ]SHOW FULL COLUMNS FROM `ta_cate` [ RunTime:0.004631s ]SELECT `id`,`cate_name`,`cate_folder`,`module_id` FROM `ta_cate` ORDER BY `sort` ASC,`id` ASC [ RunTime:0.004134s ]SHOW FULL COLUMNS FROM `ta_module` [ RunTime:0.004727s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004166s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004177s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004175s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004176s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004207s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004246s ]SELECT `module_id` FROM `ta_cate` WHERE `cate_folder` = 'news' LIMIT 1 [ RunTime:0.004127s ]SELECT `table_name` FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004128s ]SELECT * FROM `ta_field` WHERE `module_id` = 19 ORDER BY `sort` ASC,`id` ASC [ RunTime:0.004238s ]SELECT `id` FROM `ta_cate` WHERE `cate_folder` = 'news' LIMIT 1 [ RunTime:0.004131s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.004213s ]SELECT `id`,`parent_id` FROM `ta_cate` [ RunTime:0.004086s ]SELECT * FROM `ta_module` WHERE `table_name` = 'article' LIMIT 1 [ RunTime:0.004208s ]SHOW FULL COLUMNS FROM `ta_article` [ RunTime:0.004655s ]SELECT * FROM `ta_article` WHERE `id` = 346 LIMIT 1 [ RunTime:0.010757s ]SELECT * FROM `ta_module` WHERE `table_name` = 'article' LIMIT 1 [ RunTime:0.004226s ]SELECT * FROM `ta_field` WHERE `module_id` = 19 ORDER BY `sort` ASC,`id` ASC [ RunTime:0.004219s ]SHOW FULL COLUMNS FROM `ta_dictionary` [ RunTime:0.004574s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '14' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.004606s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '15' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.004163s ]SELECT * FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.004212s ]SELECT * FROM `ta_field` WHERE `module_id` = 20 AND `field` = 'sort' LIMIT 1 [ RunTime:0.004578s ]SELECT * FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.004160s ]SELECT `id` FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.004180s ]SELECT `field` FROM `ta_field` WHERE ( field = 'pid' OR field = 'parent_id' ) AND `module_id` = 20 LIMIT 1 [ RunTime:0.004249s ]SELECT `id`,`cate_name`,`parent_id` FROM `ta_cate` ORDER BY `sort` ASC,`id` DESC [ RunTime:0.004145s ]SELECT `id` FROM `ta_cate` WHERE `module_id` = 19 [ RunTime:0.004114s ]SELECT * FROM `ta_module` WHERE `model_name` = 'UsersType' LIMIT 1 [ RunTime:0.004196s ]SELECT * FROM `ta_field` WHERE `module_id` = 6 AND `field` = 'sort' LIMIT 1 [ RunTime:0.004196s ]SELECT * FROM `ta_module` WHERE `model_name` = 'UsersType' LIMIT 1 [ RunTime:0.004146s ]SELECT `id` FROM `ta_module` WHERE `model_name` = 'UsersType' LIMIT 1 [ RunTime:0.004129s ]SELECT `field` FROM `ta_field` WHERE ( field = 'pid' OR field = 'parent_id' ) AND `module_id` = 6 LIMIT 1 [ RunTime:0.004087s ]SHOW FULL COLUMNS FROM `ta_users_type` [ RunTime:0.004573s ]SELECT `id`,`name` FROM `ta_users_type` ORDER BY `sort` ASC,`id` DESC [ RunTime:0.005761s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '1' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.004303s ]UPDATE `ta_article` SET `hits` = `hits` + 1 WHERE `id` = 346 [ RunTime:0.021136s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.004150s ]SELECT * FROM `ta_cate` WHERE `is_menu` = 1 ORDER BY `sort` ASC,`id` DESC [ RunTime:0.004216s ]SELECT * FROM `ta_module` WHERE `id` = 19 [ RunTime:0.004200s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 17 ORDER BY `sort` DESC [ RunTime:0.004855s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.004136s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.004087s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.004086s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.004696s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.004124s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.004121s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.004111s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.004139s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 18 ORDER BY `sort` DESC [ RunTime:0.004563s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.004235s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.004142s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.004127s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.004130s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.004133s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.004127s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.004097s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 19 ORDER BY `sort` DESC [ RunTime:0.004595s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004134s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004128s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004105s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 20 ORDER BY `sort` DESC [ RunTime:0.004533s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 20 LIMIT 1 [ RunTime:0.004124s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 20 LIMIT 1 [ RunTime:0.004139s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.004206s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.004220s ]-必一运动官网