第38届国际玩具和潮玩（深圳）博览会

2026年4月9-11日 深圳国际会展中央（宝安区）

玩具行业需要热销品，也需要爆品。特别当市场行情欠安的时辰，行业越发火急地但愿找到一些爆品，晋升事迹的同时也给行业鼓鼓劲、提提气。本年的海内玩具市场确凿欠好，但低迷中也有一些亮点与趋向值患上存眷，好比频造热销品的电动宠物玩具。

电动宠物几次热销

近期，《中外玩具制造》杂志联袂天下12家阛阓推出了《2023年第三季度阛阓脱销玩具排行榜》。榜单中的宁波精灵总带动门店有一款科迈特的舔舔汪博美产物上榜，是该店第三季度第二热销的单品。中外玩具全媒体中央记者从宁波小精灵儿童用品有限公司总司理徐金中处获悉，这款产物的终端价是399元，本年春节前就推出市场了，且自过年至今发卖一直排于前列。

舔舔汪（科迈特天猫旗舰店）

本年以来，行业遍及提到客单价下滑、高价值产物欠好销，但舔舔汪博美的热销证实了好产物依旧有市场需求，同时引起了记者对于电动宠物品类的存眷。电动宠物不是新品类，如星月、乐吉儿、实丰文化等企业都于该品类深耕许久。从市场来看，电动宠物品类的热度不高，但每一年盘货的热销玩具中，总会有几款该品类的产物上榜。

趣巢创意文化（深圳）有限公司（下称“趣巢文化”）最近几年专注打造智能电动毛绒玩具，推出的多款产物都具备电动宠物属性，如斑布猫-抖喵、抱抱喵、抱抱旺、电臀飞狗、拍耳飞狗、牵绳小狗、躲猫猫系列等产物，且多款产物于多渠道发卖火爆。

自打2018年头，旺仔小六呆板狗于中心电视台“小春晚”表态后，实丰文化成长株式会社就于智能/电动宠物玩具的研发之路上越走越远、越走越稳。2018年末的会措辞的智能猪小屁热度攀高、定单爆棚；2022年末的智能飞飞兔成为爆款生肖主题玩具；本年的企鹅嗡嗡上市不久便于渠道崭露头角……

实丰文化新推出的企鹅嗡嗡嗡

电动宠物的范畴不止有玩具企业介入，还有有餐饮巨头。去年11月，肯德基与宠物用品品牌zeze打造的联名产物中，有一款蹦蹦鸡电动玩具——拍下头部就会扑棱党羽，不断地原地蹦跶，很是“魔性”。与肯德基所有联名产物同样，蹦蹦鸡也是被消费者争抢的玩具。

此外，星月的智能智慧狗、速博玩具的绝技呆板狗、胜雄的智能遥控呆板狗等产物都是最近几年体现较好的产物。还有有网红玩具，如明白鹅走红后，市场上呈现了许多电动明白鹅；怼人玩具沙雕复读鸭从抖音火到各年夜渠道。

主打仿真陪伴互动

于传统玩具分类中，并无电动宠物。仅从字面意思理解，电动宠物属在电子电动玩具，是具备电动属性、宠物造型的玩具。海内市场上，电动宠物年夜致分为两类，一类是毛绒材质的，具备仿真特点；一类是塑胶材质，更具备科技感。于功效弄法方面，两类产物有共性、有个性。

趣巢文化的电动宠物都是电动毛绒类。以电臀飞狗为例。这款产物是“飞狗MOCO”的授权产物，外不雅设计很好地还有原了IP形象。据先容，电臀飞狗具备唱跳RAP、耍贱弄怪、摇头学舌等模式。产物的开关于尾巴的位置，RAP模式下，短按尾巴，飞狗会抖臀、摇头；长按尾巴开启学舌模式，主人说啥、飞狗说啥；耍贱弄怪模式下，触摸尾巴感到开关，飞狗会于随机音乐下做出差别动作。此外，赛乐绒面料柔软亲肤，给人真实撸狗触感。

趣巢文化的电臀飞狗

科迈特的舔舔汪玩具狗是塑料机型+优质毛绒布局。徐金中提到舔舔汪玩具狗热销时暗示，该产物功效弄法不错，能模拟挺多动作。按照品牌官方资料，舔舔汪玩具狗具备仿真狗叫、吐舌撒娇、魔音学舌、富厚早教常识等通用功效，以和喝奶款专属的喂奶狗叫功效。

塑胶电动宠物缺乏了毛绒手感，但也能够融科技感与可爱在一体。汕头市速博玩具备限公司最近几年推出了智能声控绝技呆板狗、遥控语音节制呆板狗等多款产物。以智能语音节制绝技狗嘟比2代为例，这款产物拥有智能编程、触摸感到、绝技跳舞、追随、童谣、眼睛发光、行走、卖萌撒娇等功效，可以或许按照指令作出立正、向右转、向左转、爬下等动作；可以发出模仿小狗撒娇的啼声；会施展唱歌、舞蹈、倒立等才艺，逗主人开心。

智能语音节制绝技狗嘟比2代（速博模子微商城）

总体来看，电动宠物共性的特色是仿真、陪伴、互动——仿真包括外不雅设计、模仿声音；陪伴与互动功效交融，语音对于话、学舌、才艺展示、行走追随等可视为陪伴与互动弄法。除了此以外，部门电动宠物还有添加了诗词、典故、英语、动物辨认、数字认知、编程教诲等内容，使产物增长益智教诲功效。

造型功效价格竞争

要说电动宠物热销的启事，重要患上从消费端看。中外玩具全媒体中央记者于电商、社交等平台网络用户反馈发明，大都家长之以是为孩子采办电动宠物，重要是由于孩子很是喜爱小动物，但思量到安全、现实前提等各方面因素，不克不及给孩子采办真正的宠物，于是选择电动宠物玩具。

孩子喜欢是家长选择电动宠物的重要缘故原由

有需求就会有市场、有时机。可是，电动宠物品类热度看似不高，也已经经是红海市场，各类仿真产物不乏其人，甚至许多产物的外不雅造型看起来尤其近似。这类环境下，还有有哪些时机留给行业呢？

▌第一是造型差异化。从于售产物来看，仿小狗样子容貌的电动宠物数目至多。这时候候，企业假如再缭绕小狗主题推产物，等在是选择了红海市场里最拥堵的赛道，竞争太年夜，不如测验考试开发其他主题的产物，好比乐吉儿推出了电动宠物兔、熊猫胖胖、电动小山君等电动宠物玩具。IP授权也是实现造型差异化的一种路子，如趣巢文化的斑布猫-抖喵、电臀飞狗/拍耳飞狗都是授权产物。

配色方面也能够做文章，好比速博玩具契合本年风行的黑粉色，推出了一款黑粉色的语音对于话绝技狗。那末，企业是否也能够打造年青人喜欢的莫兰迪色、美拉德色等主题电动宠物呢？

乐吉儿的电动小山君（乐吉儿天猫旗舰店）

▌第二是功效微立异。脚踏实地地说，我国玩企对于产物的功效弄法开发已经达极致，各类能想到的弄法险些都已经经有企业于做。这类环境下，企业能做的只是微立异，好比让电动宠物可以或许追随指令翻跟头、打滚；将遥控、声控、触控等节制方式联合；搭配多些配件、道具、场景，让产物可以或许换装或者变动差别场景顽耍；增长自带的音乐、诗词、故事等内容，让孩子可进修的常识增长；测验考试为产物添加Wi-Fi毗连功效等。

▌第三是晋升性价比。一名电动宠物玩具企业卖力人告诉记者，此刻海内外市场都是高性价比产物受接待，以是他们公司也是致力在做外不雅功效有立异、价格又比力接地气的产物。固然，功效越多、品质越好的产物，价格必定会越高。对于此刻年青家长而言，价格的凹凸不是首要思量的因素。只要产物的品质、功效对于患上起价格，家长们一样会采办，科迈特舔舔汪玩具狗、趣巢文化抱抱喵的热销即是最佳的例子。

▍来历：中外玩具网（ctoy-gdta） 文/编纂：秦粤/Salas

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CONNECT:[ UseTime:0.006957s ] mysql:host=hdm721885362.my3w.com;port=3306;dbname=hdm721885362_db;charset=utf8mb4SHOW FULL COLUMNS FROM `ta_system` [ RunTime:0.004683s ]SELECT * FROM `ta_system` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.004186s ]SHOW FULL COLUMNS FROM `ta_settings` [ RunTime:0.004534s ]SELECT * FROM `ta_settings` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.004140s ]SELECT * FROM `ta_system` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.004111s ]SHOW FULL COLUMNS FROM `ta_field` [ RunTime:0.004538s ]SELECT `type`,`field` FROM `ta_field` [ RunTime:0.004114s ]SHOW FULL COLUMNS FROM `ta_cate` [ RunTime:0.004493s ]SELECT `id`,`cate_name`,`cate_folder`,`module_id` FROM `ta_cate` ORDER BY `sort` ASC,`id` ASC [ RunTime:0.004082s ]SHOW FULL COLUMNS FROM `ta_module` [ RunTime:0.004571s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004091s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004065s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004086s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004089s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004091s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004095s ]SELECT `module_id` FROM `ta_cate` WHERE `cate_folder` = 'news' LIMIT 1 [ RunTime:0.004104s ]SELECT `table_name` FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004034s ]SELECT * FROM `ta_field` WHERE `module_id` = 19 ORDER BY `sort` ASC,`id` ASC [ RunTime:0.004153s ]SELECT `id` FROM `ta_cate` WHERE `cate_folder` = 'news' LIMIT 1 [ RunTime:0.004113s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.004101s ]SELECT `id`,`parent_id` FROM `ta_cate` [ RunTime:0.004035s ]SELECT * FROM `ta_module` WHERE `table_name` = 'article' LIMIT 1 [ RunTime:0.004141s ]SHOW FULL COLUMNS FROM `ta_article` [ RunTime:0.004530s ]SELECT * FROM `ta_article` WHERE `id` = 199 LIMIT 1 [ RunTime:0.004354s ]SELECT * FROM `ta_module` WHERE `table_name` = 'article' LIMIT 1 [ RunTime:0.004103s ]SELECT * FROM `ta_field` WHERE `module_id` = 19 ORDER BY `sort` ASC,`id` ASC [ RunTime:0.004127s ]SHOW FULL COLUMNS FROM `ta_dictionary` [ RunTime:0.004476s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '14' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.004012s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '15' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.004169s ]SELECT * FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.004082s ]SELECT * FROM `ta_field` WHERE `module_id` = 20 AND `field` = 'sort' LIMIT 1 [ RunTime:0.004104s ]SELECT * FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.004097s ]SELECT `id` FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.004019s ]SELECT `field` FROM `ta_field` WHERE ( field = 'pid' OR field = 'parent_id' ) AND `module_id` = 20 LIMIT 1 [ RunTime:0.004049s ]SELECT `id`,`cate_name`,`parent_id` FROM `ta_cate` ORDER BY `sort` ASC,`id` DESC [ RunTime:0.004037s ]SELECT `id` FROM `ta_cate` WHERE `module_id` = 19 [ RunTime:0.004111s ]SELECT * FROM `ta_module` WHERE `model_name` = 'UsersType' LIMIT 1 [ RunTime:0.004129s ]SELECT * FROM `ta_field` WHERE `module_id` = 6 AND `field` = 'sort' LIMIT 1 [ RunTime:0.004104s ]SELECT * FROM `ta_module` WHERE `model_name` = 'UsersType' LIMIT 1 [ RunTime:0.004083s ]SELECT `id` FROM `ta_module` WHERE `model_name` = 'UsersType' LIMIT 1 [ RunTime:0.004048s ]SELECT `field` FROM `ta_field` WHERE ( field = 'pid' OR field = 'parent_id' ) AND `module_id` = 6 LIMIT 1 [ RunTime:0.004031s ]SHOW FULL COLUMNS FROM `ta_users_type` [ RunTime:0.004402s ]SELECT `id`,`name` FROM `ta_users_type` ORDER BY `sort` ASC,`id` DESC [ RunTime:0.004003s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '1' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.004024s ]UPDATE `ta_article` SET `hits` = `hits` + 1 WHERE `id` = 199 [ RunTime:0.009193s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.004101s ]SELECT * FROM `ta_cate` WHERE `is_menu` = 1 ORDER BY `sort` ASC,`id` DESC [ RunTime:0.004135s ]SELECT * FROM `ta_module` WHERE `id` = 19 [ RunTime:0.004085s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 17 ORDER BY `sort` DESC [ RunTime:0.004539s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.004095s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.004161s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.004088s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.004079s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.004097s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.004104s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.004077s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.004091s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 18 ORDER BY `sort` DESC [ RunTime:0.004560s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.004047s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.004065s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.004043s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.004070s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.004100s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.004180s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.004109s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 19 ORDER BY `sort` DESC [ RunTime:0.004783s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004109s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004087s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004093s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 20 ORDER BY `sort` DESC [ RunTime:0.004751s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 20 LIMIT 1 [ RunTime:0.004112s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 20 LIMIT 1 [ RunTime:0.004067s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.004127s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.004124s ]-必一运动官网