第38届国际玩具和潮玩（深圳）博览会

2026年4月9-11日 深圳国际会展中央（宝安区）

去年8月，举世产物与消费体验营业旗下重磅知名IP“魔发精灵”年夜中华区（含港、澳、台）授权花落福建天诺收集科技有限公司（下称“天诺”）。或许有人好奇，天诺到底何方神圣？依附甚么拿下这个举世知名IP？又会怎样运营？

违靠年夜厂实力强

天诺是网龙收集公司（下称“网龙”）的子公司，旗下IP营业建立在2023年。天诺虽然年青，但其母公司网龙却实力雄厚：建立在1999年，是国度计划结构的重点软件企业、国度文化财产树模基地、国度文化出口重点企业，持续三年入选天下文化企业30强，入选《福布斯》中文版“中国潜力企业”高发展上市企业百强榜单第三名，持续十一年跻身“中国互联网企业百强榜”，营业涵盖教诲、游戏和各种收集平台营业。

天诺作为网龙旗下IP全财产链开发运营公司，依托网龙多年的技能深耕和前期的范畴摸索，能提供完备的“IP+”品牌、流量解决方案，实现“IP+”贸易化运营变现。

第一只踏入中国空间站的兔子“太空萌兔”，刷爆福建新年各地的2023年“福文化”年夜使“福抱兔福乐兔”，还有有全网播放量达4亿+、粉丝数超277万的“我于魔域有个团”。

天诺恰是依附其于虚拟IP范畴精彩的推广运营能力，拿下了“魔发精灵”（Trolls）的授权。

以倾覆性立异方式打造“魔发精灵”

“魔发精灵”是举世影业的经典动画IP之一，自2016年首支影片上映以来，热度不减，于积年数字下载量最年夜的影戏中排名前三，拥有坚实的全世界市场基础及品牌知名度。

据网龙副总裁、天诺科技总司理陈长杰先容，今朝天诺已经经落实了“魔发精灵”多个授权互助，包括益禾堂奶茶等；后续天诺规划依托自身强盛的设计能力与技能上风，连续富厚“魔发精灵”IP于3D短视频、教诲元宇宙、数字人直播等范畴的内容产出，深切摸索虚拟IP于新媒体平台上的多元互动弄法，晋升IP的暴光度，充实挖掘IP价值。

将来，“魔发精灵”IP还有将于教诲及游戏范畴中年夜展身手，同时进一步拓宽“魔发精灵”IP的运用领域，拓宽动画IP的粉丝群体，为其IP授权互助伙伴赋能。

《Trolls 3》影戏海报

出力打造虚拟IP矩阵

除了“魔发精灵”外，天诺还有出力打造虚拟IP矩阵，包括：

▐ 尼奥宠物（Neopets）。作为一个全世界知名的经典虚拟养成宠物宇宙游戏，尼奥宠物自1999年降生起，就一直连续吸引数百万玩家存眷，曾经创下全世界用户超1.5亿的光辉汗青。尼奥宠物2023年于中国香港互助了Fashion Walk阛阓展，还有与百事可乐（Pepsi）、麦当劳、汉堡王等告竣互助。

Neopets 25周年海报

▐ 福瑞龙。天诺持续两年于福建省生肖设计年夜赛中脱颖而出，原创设计的IP形象两次被指定为福建省“福”文化生肖IP形象。而本年的福文化IP是“福瑞龙”，将于2024年整年全省各地高频露出，包括进修强国首页、省春节晚会、全省各地路牌、站牌、 阛阓宣传屏等。

福瑞龙-设计理念

福瑞龙-龙年贺年心情包

与文旅相联合

天诺很是看好“IP+文旅”市场，旗下的几个IP也会于2024年与文旅项目举行对于接，形成热门事务，既帮忙文旅互助伙伴推广文旅产物，也可以帮忙天诺的IP得到更广泛的粉丝的喜爱。

展前预报：天诺行将表态2024年4月8-10日深圳国际授权展（展位号：16E33），接待前来观光、洽谈互助。

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CONNECT:[ UseTime:0.005798s ] mysql:host=hdm721885362.my3w.com;port=3306;dbname=hdm721885362_db;charset=utf8mb4SHOW FULL COLUMNS FROM `ta_system` [ RunTime:0.004225s ]SELECT * FROM `ta_system` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.003381s ]SHOW FULL COLUMNS FROM `ta_settings` [ RunTime:0.003614s ]SELECT * FROM `ta_settings` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.003225s ]SELECT * FROM `ta_system` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.003326s ]SHOW FULL COLUMNS FROM `ta_field` [ RunTime:0.003774s ]SELECT `type`,`field` FROM `ta_field` [ RunTime:0.003241s ]SHOW FULL COLUMNS FROM `ta_cate` [ RunTime:0.003877s ]SELECT `id`,`cate_name`,`cate_folder`,`module_id` FROM `ta_cate` ORDER BY `sort` ASC,`id` ASC [ RunTime:0.003194s ]SHOW FULL COLUMNS FROM `ta_module` [ RunTime:0.003668s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003231s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003174s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003225s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003254s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003217s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003264s ]SELECT `module_id` FROM `ta_cate` WHERE `cate_folder` = 'news' LIMIT 1 [ RunTime:0.003237s ]SELECT `table_name` FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003174s ]SELECT * FROM `ta_field` WHERE `module_id` = 19 ORDER BY `sort` ASC,`id` ASC [ RunTime:0.003312s ]SELECT `id` FROM `ta_cate` WHERE `cate_folder` = 'news' LIMIT 1 [ RunTime:0.003628s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.003398s ]SELECT `id`,`parent_id` FROM `ta_cate` [ RunTime:0.003146s ]SELECT * FROM `ta_module` WHERE `table_name` = 'article' LIMIT 1 [ RunTime:0.003259s ]SHOW FULL COLUMNS FROM `ta_article` [ RunTime:0.003759s ]SELECT * FROM `ta_article` WHERE `id` = 325 LIMIT 1 [ RunTime:0.003390s ]SELECT * FROM `ta_module` WHERE `table_name` = 'article' LIMIT 1 [ RunTime:0.003262s 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