第39届国际玩具和潮玩（深圳）博览会

2027年3月31-4月2日 深圳国际会展中央（宝安区）

弁言

于日前进行的欧洲品牌授权展上，国际咨询公司Circana发布了本年1-7月欧洲五国（英国、法国、德国、意年夜利及西班牙，下同）的授权玩具发卖环境。动漫和体育IP成了本年授权玩具的重点增加门类，相干产物发卖额别离同比增加8%及34%。

授权玩具发卖坚挺

Circana于陈诉中指出，本年1-7月，欧洲五国授权玩具种别发卖额同比增加2.4%，而玩具行业总体发卖却下滑3.1%，可见授权范畴的活气。今朝，授权产物占该区玩具总发卖额的28.8％。最受接待的授权IP别离是欧洲杯（UEFA Nati– European Cup）、星际宝物（Lilo Stitch）及梅赛德斯疾驰（Mercedes Benz），别离属在体育、动漫及汽车三年夜差别板块，显示出玩具授权IP的广度。

星际宝物是授权人气最高的动漫IP

动漫IP授权出现新亮点

动漫IP一直是授权玩具的主要范畴，占欧洲五国玩具总发卖额5.8%，本年1-7月该区同比增加8%。Circana的陈诉指出，欧洲五国的动漫授权遭到流媒体的影响愈来愈年夜，出现出新的特色。

动漫流媒体Crunchyroll被索尼收购后，更凸起了日漫内容

1. 日系动漫人气增加快。流媒体巨头奈飞、亚马逊等综合流媒体平台以和Crunchyroll等专门的动漫平台鞭策了动漫于欧洲市场的日趋风行。于相干动漫播出时，还有会动员相干漫画出书物和周边衍生品的发卖。

2. 动漫授权粉丝春秋层“年夜童化”较着。按照Circana的《玩具消费者状态：青少年与成人》陈诉（State of the Toys Consumer: Teens Adults），星球年夜战于欧洲五国的授权市场独树一帜，跨越一半的发卖额由12岁以上消费者孝敬，一样的环境也发生于精灵宝可梦身上，其年长粉丝的份额也于不停增加。

3. 动漫授权的高人气不仅动员了玩具授权，同时还有盘活了贺卡、文具及日历等相干产物发卖，此中，Danilo、Hallmark、UK Greetings及Moonpig等出书商的动漫授权出书物人气较高。是以，出书商及卡片品牌于欧洲品牌授权展上出现出需求增加之势。

此外，动漫授权来历的年夜头——影戏，也将于本年第四序度迎来诸多年夜片，如：《邪术坏女巫》（Wicked）、《超音速刺猬索尼克》（Sonic）及《海洋奇缘》（Moana）。此外，还有有《侏罗纪世界》（Jurassic World）《超人》（Superman）《阿凡达》（Avatar）《神奇四侠》（Fantastic Four）《美国队长》（Captain America）及《盖比的娃娃屋》（Gabby’s Dollhouse）等片子的回归。2025年真人影戏《我的世界》及《星际宝物》也将为来年的授权玩具市场注入新时机。

美泰已经推出年末上映新片《邪术坏女巫》的娃娃，并入选亚马逊圣诞玩具清单（点击回首）

体育授权增幅最年夜

于欧洲杯、奥运会等年夜型国际体育赛事的鞭策下，本年的体育授权体现亮眼。1-7月，欧洲五国体育IP授权玩具占欧洲总体玩具发卖额的 2.2%，同比增加34%。知名Topps卡牌的两款欧洲杯球星卡登顶游戏和拼图、摸索和其他两年夜类的发卖排行榜。

体育IP本年1-7月发卖额增幅较着

2024年1-7月欧洲5国热卖授权玩具

数据来历：Circana 2024年1-7月欧洲玩具发卖跟踪数据

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)/www/wwwroot/chinatoyfair.com/vendor/topthink/framework/src/think/route/Url.php ( 14.66 KB )/www/wwwroot/chinatoyfair.com/vendor/topthink/think-view/src/Think.php ( 8.67 KB )/www/wwwroot/chinatoyfair.com/vendor/topthink/think-template/src/Template.php ( 48.15 KB )/www/wwwroot/chinatoyfair.com/vendor/topthink/think-template/src/template/driver/File.php ( 2.42 KB )/www/wwwroot/chinatoyfair.com/runtime/index/temp/3d88382316b3d043d2d37a9e6936d1cf.php ( 14.90 KB )/www/wwwroot/chinatoyfair.com/vendor/topthink/framework/src/think/Response.php ( 8.60 KB )/www/wwwroot/chinatoyfair.com/vendor/topthink/framework/src/think/response/Html.php ( 0.98 KB )/www/wwwroot/chinatoyfair.com/vendor/topthink/framework/src/think/Cookie.php ( 6.28 KB )/www/wwwroot/chinatoyfair.com/vendor/topthink/think-trace/src/Html.php ( 4.49 KB ) CONNECT:[ UseTime:0.000352s ] mysql:host=127.0.0.1;port=3306;dbname=ta_fair;charset=utf8mb4SHOW FULL COLUMNS FROM `ta_system` [ RunTime:0.000557s ]SELECT * FROM `ta_system` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.000303s ]SHOW FULL COLUMNS FROM `ta_settings` [ RunTime:0.000381s ]SELECT * FROM `ta_settings` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.000223s ]SELECT * FROM `ta_system` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.000281s ]SHOW FULL COLUMNS FROM `ta_field` [ RunTime:0.000388s ]SELECT `type`,`field` FROM `ta_field` [ RunTime:0.000285s ]SHOW FULL COLUMNS FROM `ta_cate` [ RunTime:0.000454s ]SELECT `id`,`cate_name`,`cate_folder`,`module_id` FROM `ta_cate` ORDER BY `sort` ASC,`id` ASC [ RunTime:0.000203s ]SHOW FULL COLUMNS FROM `ta_module` [ RunTime:0.000393s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.000250s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.000217s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.000636s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.000203s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.000206s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.000188s ]SELECT `module_id` FROM `ta_cate` WHERE `cate_folder` = 'news' LIMIT 1 [ RunTime:0.000311s ]SELECT `table_name` FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.000171s ]SELECT * FROM `ta_field` WHERE `module_id` = 19 ORDER BY `sort` ASC,`id` ASC [ RunTime:0.000341s ]SELECT `id` FROM `ta_cate` WHERE `cate_folder` = 'news' LIMIT 1 [ RunTime:0.000202s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.000232s ]SELECT `id`,`parent_id` FROM `ta_cate` [ RunTime:0.000186s ]SELECT * FROM `ta_module` WHERE `table_name` = 'article' LIMIT 1 [ RunTime:0.000220s ]SHOW FULL COLUMNS FROM `ta_article` [ RunTime:0.000430s ]SELECT * FROM `ta_article` WHERE `id` = 397 LIMIT 1 [ RunTime:0.000390s ]SELECT * FROM `ta_module` WHERE `table_name` = 'article' LIMIT 1 [ RunTime:0.000289s ]SELECT * FROM `ta_field` WHERE `module_id` = 19 ORDER BY `sort` ASC,`id` ASC [ RunTime:0.000352s ]SHOW FULL COLUMNS FROM `ta_dictionary` [ RunTime:0.000338s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '14' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.000210s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '15' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.000202s ]SELECT * FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.000234s ]SELECT * FROM `ta_field` WHERE `module_id` = 20 AND `field` = 'sort' LIMIT 1 [ RunTime:0.000330s ]SELECT * FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.000208s ]SELECT `id` FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.000175s ]SELECT `field` FROM `ta_field` WHERE ( field = 'pid' OR field = 'parent_id' ) AND `module_id` = 20 LIMIT 1 [ RunTime:0.000236s ]SELECT `id`,`cate_name`,`parent_id` FROM `ta_cate` ORDER BY `sort` ASC,`id` DESC [ RunTime:0.000233s ]SELECT `id` FROM `ta_cate` WHERE `module_id` = 19 [ RunTime:0.000190s ]SELECT * FROM `ta_module` WHERE `model_name` = 'UsersType' LIMIT 1 [ RunTime:0.000196s ]SELECT * FROM `ta_field` WHERE `module_id` = 6 AND `field` = 'sort' LIMIT 1 [ RunTime:0.000270s ]SELECT * FROM `ta_module` WHERE `model_name` = 'UsersType' LIMIT 1 [ RunTime:0.000199s ]SELECT `id` FROM `ta_module` WHERE `model_name` = 'UsersType' LIMIT 1 [ RunTime:0.000166s ]SELECT `field` FROM `ta_field` WHERE ( field = 'pid' OR field = 'parent_id' ) AND `module_id` = 6 LIMIT 1 [ RunTime:0.000487s ]SHOW FULL COLUMNS FROM `ta_users_type` [ RunTime:0.000330s ]SELECT `id`,`name` FROM `ta_users_type` ORDER BY `sort` ASC,`id` DESC [ RunTime:0.000172s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '1' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.000205s ]UPDATE `ta_article` SET `hits` = `hits` + 1 WHERE `id` = 397 [ RunTime:0.004095s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.000182s ]SELECT * FROM `ta_cate` WHERE `is_menu` = 1 ORDER BY `sort` ASC,`id` DESC [ RunTime:0.000267s ]SELECT * FROM `ta_module` WHERE `id` = 19 [ RunTime:0.000219s ]SELECT 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ORDER BY `sort` DESC [ RunTime:0.000377s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 20 LIMIT 1 [ RunTime:0.000173s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 20 LIMIT 1 [ RunTime:0.000175s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.000231s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.000420s ]-必一运动官网