第39届国际玩具和潮玩（深圳）博览会

2027年3月31-4月2日 深圳国际会展中央（宝安区）

方才已往的一周（11月4—10日），各年夜平台都于开展“双11”年关年夜促勾当，抖音亦是云云。于这波年夜促的鞭策下，玩具潮玩的发卖环境怎样呢？中外玩具网拔取当前行业存眷度高、市场体现好的品类，收拾了潮玩盲盒、拼塑/木制积木、桌游卡牌、毛绒布艺四年夜品类热销周榜TOP 10。从榜单来看，各品类都闪现了必然的头部品牌效应，同时也有部门新品牌凭特点产物上榜。

01

潮玩盲盒

泡泡玛特于潮玩盲盒赛道的头部职位地方无庸多言，周榜也依旧盘踞主导职位地方，共有7款产物热销。此中，THE MONSTERS慵懒瑜伽系列盲盒不仅于抖音平台热销，还有得到了淘宝天猫“双11年度玩具年夜赏”的欧气满满奖。另外一款SKULLPANDA许愿时间到系列盲盒盘踞榜单3个席位，可见其热度之高。据相识，该系列契合的是圣诞主题，11月7日才正式发售。

除了了泡泡玛特，周榜还有有3个品牌的3款产物上榜。此中，TOYCITY的MiKA的珍藏mini包包于10月即是潮玩品类发卖前20的产物；Rayan去露营吊卡手办是TNTSPACE的爆款潮玩，产物高仅11.5cm，契合的是露营热潮主题；又梨×肉肉酱敲萌出“机”系列是迷你潮玩系列，全套共24粒，包括肉肉酱主题的阅读器鸭异色、钱包鼠鼠异色、乐章考拉异色等，以和又梨主题的夸姣气候异色、音符律动异色、精准定位等。

Rayan去露营吊卡手办

又梨×肉肉酱敲萌出“机”系列

02

桌游卡牌

周榜桌游卡牌热销的10款产物，包括了8款卡牌、2款桌游。此中，本年的爆款卡牌“小马宝莉”系列独有4个席位，上榜产物为趣影包、辉月包、彩虹包等主题卡牌。第4位、第10的两款产物宝可梦卡牌、日版海贼王OP09增补包卡牌则都是日本出品的卡牌。

“小马宝莉”主题卡牌连续热销

还有有2款卡牌比力非凡。其一是《小韶光Quality Times》亲子深度沟通卡牌。这款产物是由生理学家设计的，融入了亲子瓜葛、人际沟通、自我发展等元素，涵盖家庭瓜葛、熟悉本身、想象拓展、发散思维、人际瓜葛、情绪发觉六年夜生理及糊口相干内容。

其二是卡凡帆海王-强者之路第二弹。这款产物于互联网上的信息很是少，除了了抖音平台有相干产物发卖链接外，其余可检索的发卖链接都来自闲鱼的二手转卖。从价格来看，该产物到达了上千元，且今朝处在售罄状况。

卡凡帆海王-强者之路第二弹

2款桌游产物中，植物年夜战僵尸幼儿园版/经典版/杂交版是电子游戏类；争分夺秒·时间治理漫画桌游一样是生理学家设计，是一款教孩子时间治理的功效型桌游。

争分夺秒·时间治理漫画桌游

值患上留意的是，桌游卡牌热销产物的联系关系店肆险些没有品牌的旗舰店，特别是卡牌类可能是第三方店肆。从发卖来看，这些产物大都都是经由过程直播拆卡发卖。可见，只管存于不小的争议，但直播拆卡、拆盲盒模式于抖音依旧很是火爆。

03

拼塑/木制积木

从市场热度来讲，拼塑积木的热度要高在木制积木，但两类产物各有特点，都有必然市场。以本期周榜来看，乐高作为拼塑积木赛道的巨头，于抖音也仍盘踞主要职位地方，共有5款产物上榜。此中只有1款产物来自乐高官方旗舰店，别的4款都来自抖音超市，且撑持越日达。

其余5款产物中，森宝积木的航天系列积木冰箱贴是将航天火箭主题、积木与冰箱贴相联合，晋升产物的可玩性、装饰性；糖米的我的世界-磁力积木是2.5cm的正方块，六面强磁设计，具备超强吸力，孩子可以阐扬想象力搭建差别造型的场景。

森宝积木航天系列积木冰箱贴

糖米的我的世界-磁力积木

榜单第3、第四名的小小修建师榫卯积木、榫卯积木都是木制积木，显著特色是运用了中国传统的榫卯工艺，既流传传统文化工艺，又培育孩子动手能力。

04

毛绒布艺

作为本年市场的“新顶流”，毛绒布艺玩具成了厂商争相结构的品类。本期周榜热销产物不仅有来自玩具品牌的，还有有来自潮水连锁零售品牌的，好比名创优品的迪士尼草莓熊年夜号毛绒玩偶，一周发卖量快要9000个，发卖额快要87万元，成为榜单第一位；TheGreenParty的欢喜小狗毛绒玩偶则是榜单中发卖量至多的，到达了1.3万多个。

TheGreenParty的欢喜小狗毛绒玩偶

毛绒玩具的发卖很年夜水平受IP影响，于是坐拥IP王国的迪士尼便具有患上天独厚的上风。本期周榜，迪士尼共有3款产物上榜，迪士尼玩偶奢华年夜礼包采用了直播拆物模式发卖，消费者采办年夜礼包前不知道产物内容；别的两款则是缭绕迪士尼旗下的小熊维尼、史迪奇、玛丽猫、小猪皮杰等IP打造的毛绒玩偶，特别是冬季甜心系列还有有迪士尼市肆（中国）限制版的小熊维尼蓝色款。

IP授权以外，周榜还有有4款是原创设计产物。“开门宝剑”毛绒宝剑灵感来自吕洞宾的宝剑——有长命及绝境逢生的寄意，设计师付与该产物“开门宝剑身上带，安然如意伴君来”的夸姣寄意，属在文创类产物。

“开门宝剑”毛绒宝剑

多功效床头靠垫属在毛绒布艺类产物的延长品类，夸大了产物的功效性；丛林跑跑系列则是选择兔子、年夜象等动物，打造原创毛绒玩偶；babycare的电动毛绒小狗主打陪伴，让孩子可以或许拥有一款能走能坐、可声控互动的萌犬。

原创的丛林跑跑系列毛绒玩偶

来历：中外玩具网

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