第39届国际玩具和潮玩（深圳）博览会

2027年3月31-4月2日 深圳国际会展中央（宝安区）

4月9日，为期3天的第37届国际玩具和潮玩（深圳）博览会、第16届国际童车和母婴童用品（深圳）博览会、第6届国际授权和衍生品（深圳）博览会（统称“深圳玩具展”）于深圳国际会展中央圆满终结。作为本年海内首个年夜型专业玩具潮玩展，深圳玩具展为厂商提供了沟通交流、洽谈互助的平台，更展现了诸多行业潮水趋向与企业立异研发标的目的。

02行业动态潮水玩具势头迅猛传统玩具求新求变

本届深圳玩具展最年夜的特色是传统玩具与潮水玩具并存。前者最近几年遭受新生儿下滑等倒霉因素影响，市场发卖压力极年夜，但企业仍经由过程多维度立异，寻觅冲破口；后者捉住年夜童、悦己、情绪经济等热潮，市场范围快速扩展，涌现出诸多特点光鲜的品牌。

潮玩成长势头猛，品牌器重打造强势品类。本届展会表态的潮玩品牌浩繁，但绝年夜大都品牌都有光鲜的个性标签，好比玩点无穷是首个推出叠叠乐弄法的潮玩品牌，于潮玩叠叠乐范畴具备极高的知名度；藏玩阁致力在打造原创设计的保藏级模玩，推出了诸多主题光鲜、弄法立异的机甲；Funko推出了POP！、BITTY POP等系列公仔，均以“方头圆眼”为标记性设计；中动玩具最为行业和消费者所熟知的是漫威英雄、奥特曼等IP系列可感人偶；模寿MOSHOWTOYS于国产原创模子范畴颇负盛名等。

传统玩具市场体现低迷，但企业对于其久远成长仍有决定信念，且努力立异求变，打造差异化产物。好比借助AI等高科技，玩具可以或许变患上更好玩，也能变患上“更简朴”。智能暗码机、智能华容道、智能魔方、智能智力魔珠等产物，都是经由过程联合科学技能，于孩子没法通关或者还没有把握相干常识及技巧时，赐与孩子准确的指引，晋升孩子的顽耍体验感及进修决定信念。

别的，传统玩具还有经由过程交融潮水元素，从而扩展了适龄群体，代表品类之一是毛绒玩具。该品类作为传统玩具，于去年迎来了年夜发作，焦点于在其交融浩繁潮水元素，好比形状再也不仅局限在动物、IP等形象，而是延长到了食品、植物、佛像、运动器械、清洁东西等主题；立异表现于交融搪胶脸、潮玩弄法、付与感情价值等。本届展会上，毛绒玩具最年夜的立异是联合AI技能，使产物具有谈天、慰藉、常识科普等多功效，从而可满意差别春秋段消费者的需求。

03潮水趋向经典IP凸显生命力二次元IP更受追捧

IP是本届深圳玩具展不成轻忽的主要元素——从传统玩具到潮玩，均出现显著的IP化趋向。

经典IP经受了市场的磨练，又有较好的“群众基础”，于是是许多企业互助的对于象。好比星月动漫本年展会现场带来的潮玩新品均来自经典IP，别离为“驯龙妙手”“侏罗纪世界”“加菲猫家族”“三丽鸥”；咏声动漫的“猪猪侠”与漫师长教师、新佳奇、TOP TOY等品牌告竣互助；德必胜现场展出了最新互助IP“甄嬛传”系列产物等。还有有“史迪奇”“小熊维尼”“变形金刚”“小马宝莉”“喜羊羊与灰太狼”“熊出没”“咖宝车神”“飞狗MOCO”等等海内外经典IP衍生品表态展会。

去年，谷子市场迎来年夜发作，不仅使行业认知了一个新的产物种别，还有让企业相识到二次元IP的巨年夜“钱力”，并纷纷将该类型IP纳入互助领域。本届展会上便有多家参展商携二次元IP主题产物表态，好比玩点无穷带来了“蓝色牢狱（禁区）”“韶光代办署理人”“绝区零”“第5人格”“崩坏3”等动漫、游戏IP主题产物；梦设玩展示的产物触及二次元IP为“帆海王”“特务×过家家”等；多趣多特作为米哈游华南区的一级代办署理，展出了“原神”“不决事务簿”“崩坏3”等IP主题产物。

企业互助的IP领域极广，除了了上述两类较为集中的IP类型外，还有有人物形象IP，好比华达威的宝马M8 GTE联名李小龙车模，车身上有多个李小龙经典动作和图案；博物馆IP，好比卡牌品牌万画云游得到年夜英博物馆授权，推出年夜英博物馆系列保藏卡-埃和之恋；影视剧IP，好比Hitcard与《难哄》互助、集卡社得到《白月梵星》授权等。

更多本届深圳玩具展的出色内容、凸显的潮水趋向，请存眷中外玩具网、深圳玩具展 潮玩展公家号后续报导。

再次感激泛博参展商及不雅众对于本次展会的鼎力大举撑持，让咱们相约来岁再见！

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BY `id` DESC LIMIT 1 [ RunTime:0.000286s ]SHOW FULL COLUMNS FROM `ta_settings` [ RunTime:0.000411s ]SELECT * FROM `ta_settings` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.000227s ]SELECT * FROM `ta_system` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.000293s ]SHOW FULL COLUMNS FROM `ta_field` [ RunTime:0.000399s ]SELECT `type`,`field` FROM `ta_field` [ RunTime:0.000310s ]SHOW FULL COLUMNS FROM `ta_cate` [ RunTime:0.000401s ]SELECT `id`,`cate_name`,`cate_folder`,`module_id` FROM `ta_cate` ORDER BY `sort` ASC,`id` ASC [ RunTime:0.000200s ]SHOW FULL COLUMNS FROM `ta_module` [ RunTime:0.000366s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.000231s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.000237s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.000202s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.000225s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.000209s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ 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