第39届国际玩具和潮玩（深圳）博览会

2027年3月31-4月2日 深圳国际会展中央（宝安区）

方才已往的11月，海内玩具市场依旧是波涛不惊，以安静为主基调。即便有“双11”的动员，市场也无太多爆款产物呈现。但在行业而言，各电商平台对于玩具、潮玩品类的器重也许是件功德，申明平台看好玩具、潮玩产物的远景与潜力。

11月，中外玩具网连续存眷抖音平台玩具、潮玩发卖环境，并依据发卖额统计建造了11月的抖音热销玩具榜/玩具新品榜、热销潮玩榜/潮玩新品榜（已经剔除了非什物、信息不清楚的产物）。总体来看，本期榜单比拟10月变化较年夜，特别是多款新品特色光鲜，发卖亮眼。

Part1

传统玩具/童车

玩具TOP20

多款单品发卖增加

与10月的“玩具/童车/益智/积木/模子发卖TOP20”比拟，本期榜单变化较年夜。

起首，20款热销单品中，有6款曾经登上10月热销榜单。此中，名校堂的第7代R7S-64G儿童早教呆板人继上期登上榜单首位后，本期连任了热销榜第一位的位置，发卖量同比上涨65.53%，且是榜单独一发卖额过万万元的单品。

咕咕猪的益智发蒙早教机从上期榜单的第19位上升到本期的第3位，发卖量同比增加27.40%；Keyrealin的16寸液晶绘画板发卖量同比增加14.62%，从上期榜单的第18位上升到本期的第6位。

其余3款产物中，斑马思维机排名上涨了2位，但发卖量同比下滑了32.94%；贝琦童的儿童自行车排名没变，但发卖量下滑了20.60%；贝易的彩虹斗室子围栏发卖量下滑30.08%，排名从13位下滑至19位。

再来看本期新上榜的14款产物，傍边有11款于上个月有发卖数据可查，仅小布丁的儿童滑步车发卖量同比下滑9.43%；其余10款产物发卖量均呈增加趋向，乐高的75192千年隼1盒礼品优选增速最快，到达了247.86%；发卖量增速跨越100%的还有有名创优品的迪士尼草莓熊公仔年夜号、名校堂的儿童万能学练机，别离为157.64%、106.47%。

若客的礼品工场、正光六星的感到变形车、智酷堡的榫卯积木3款产物均于10月无发卖数据可查，但本月发卖爬升迅速，别离位在榜单的第二、十一、12位。3款产物各有特点，此中礼品工场是一款用机械传动布局模仿出产流程、打造繁忙欢趣玩具工场的产物，意见意义性极强，合用春秋是14+；感到变形车具有遥控器、手势两种节制方式，拥有竞速、攀爬两种形态，合用春秋是6+；榫卯积木是木制的榫卯布局产物，多种场景拼搭可引发孩子创造力，合用春秋是3+。

名创优品草莓熊公仔 若客礼品工场

新品TOP10

凸显三年夜特色

除了了热销榜，中外玩具网本期还有建造了11月热销新品TOP10榜单（以上架时间为准，下同）。10款产物的重要特色是动手、益智教诲、陪伴。

动手方面，若客礼品工场属在3D木制立体拼图、点翠凤冠属在3D金属立体拼图，均需要动手组装才可得到制品；年夜天然磁力片/幻彩磁力片需要孩子阐扬想象力，搭建差别造型、场景；体感肉搏对于战呆板人采用体感节制器，可实现双人对于战。

益智教诲方面，白话星球的WOW单词闪卡设置了24个主题、254张闪卡、72故事，让孩子经由过程图象影象进修英语、经由过程扫码听音频训练白话；贝恩施的听觉专注力练习机经由过程数字正序、正话反说、听音影象、短剧问答、动作游戏5年夜模式、18种弄法，体系造就孩子听觉专注力。此外，年夜天然磁力片/幻彩磁力片也有助在开发孩子智力、培育动手能力等。

白话星球的WOW单词闪卡

陪伴方面，新款桌板玩偶致力在做“陪伴进修搭子”，是人们进修、事情时可于桌面陪伴着的伙伴；圣诞树小狗是将一只毛绒小狗藏于了绿色的圣诞树里，作为圣诞礼品，带给人们欣喜；130厘米哈士奇抱枕狗狗玩偶、酒红色草莓抱抱熊可作为抱枕，也可作为玩偶，具备实用性与陪伴意义。这3款产物均为毛绒玩具。

新款桌板玩偶

BubblePal AI对于话玩具，严酷意义来讲其实不算是玩具，而应该是一款智能产物。该产物基在AIGC技能，可以佩带至任何玩偶身上，使玩偶“活过来”。产物内有常识百科，可实现有问必答；海量脚色，可肆意选择，且声音、故事、性格等会随脚色变化而转变；可与小伴侣一同阐扬想象力，配合创造故事；还有有多语种对于话，可熬炼语言能力等。

玩偶佩带的就是BubblePal AI对于话玩具

Part2

潮水玩具/IP衍生品

潮玩TOP20

上榜新品占比过半

11月的“模玩/动漫/周边/娃圈/三坑/桌游发卖TOP20”变化很是年夜，仅有2款10月上榜产物依旧于榜，别离为泡泡玛特的MEGA SPACE MOLLY 1000% 彩通年夜号手办、MEGA SPACE MOLLY 400%+100% 飞天小女警-毛毛手办，排名别离从上期的第2位、第17位，上升至本期的第1位、第13位，但发卖量别离有29.88%、11.31%的下滑。

5款上期未上榜但有发卖数据可查的产物，本期均实现发卖量的增加，此中泡泡玛特的MEGA SPACE MOLLY 1000% 唐老鸭年夜号手办摆件及黛丝年夜号手办摆件、寻觅独角兽的FARMER BOB怪奇守护者系列搪胶毛绒挂件盲盒别离实现了439.67%、276.58%、194.58%的增加。

其余的13款产物中，泡泡玛特的MEGA珍藏系列1000% SKULLPANDA光暗之间手办上架时间是2023年12月。这种珍藏系列的产物凡是是限量发售，且迅速被消费者抢空的，本期可以或许有发卖数据应该是品牌再次发售的缘故。别的12款产物均为新品，上架时间于10月31日至11月尾之间，重要触及泡泡玛特、LineFriends、TNTSPACE、原神4个品牌。

TNTSPACE DORA空想乐土系列

总体来看，本期热销的潮水玩具年夜号手办占比力多，统共有8款，均由泡泡玛特推出；毛绒产物共有5款，包括搪胶毛绒盲盒/挂件，如CRYBABY眼泪工场系列-搪胶脸毛绒盲盒、FARMER BOB怪奇守护者系列搪胶毛绒挂件盲盒；毛绒玩偶和衍生品，如LineFriends的莱阳六周年系列-棒球莱阳包挂、莱阳六周年国王系列-国王莱阳包挂、莱阳双肩年夜头包。

通例的塑胶盲盒有SKULLPANDA许愿时间到系列、DORA空想乐土系列、THE MONSTERS慵懒瑜伽系列、MOLLY城堡圣诞奇遇盒系列。其余3款产物代表差别品类，如原神2024年嘉年相聚系列色纸属在IP衍生品、THE M丛林奥秘基地系列拼搭积木是拼插积木、泡泡萌粒-圣诞袜系列公仔套盒是迷你潮玩。

原神2024年嘉年相聚系列色纸

新品TOP20

主题立异发卖情势多样

鉴在本期潮水玩具新品榜的前10名均登上了热销榜，于是新品榜统计规模扩展到了前20名。这20款产物重要来自泡泡玛特、TNTSPACE、原神、LineFriends、英雄同盟、黑玩、哔哩哔哩等品牌。

泡泡玛特的10款新品中，SKULLPANDA许愿时间到系列、MEGA SPACE MOLLY 400% 圣诞2024年夜号手办、泡泡萌粒-圣诞袜系列、MOLLY城堡圣诞奇遇盒系列、SKULLPANDA许愿时间到系列-水晶球5款产物都是圣诞主题系列产物，契合年末的节日。

CRYBABY眼泪工场系列-搪胶脸毛绒盲盒、MEGA ROYAL MOLLY 1000% 黄宇兴-气泡年夜号手办、MEGA ROYAL MOLLY 400% 黄宇兴-气泡年夜号手办、THE M适口可乐系列手办盲盒4款产物则是联名款，互助对于象包括IP、艺术家、饮料品牌。

泡泡玛特以寻觅MOKOKO为主题，集结旗下多个知名IP，让它们于寻觅伙伴的途中碰到有各类各样的境遇，好比花间迷藏的SKULLPANDA、追光而遇的DIMOO、测验考试绘画的MOLLY等。这些主题单品配合组成了寻觅MOKOKO系列手办盲盒。

寻觅MOKOKO系列手办盲盒

TNTSPACE上榜了1款盲盒、1款新品兑换卡、1款手办。此中，Zoraa墩墩兔新品兑换卡是让采办者扫描兑换卡二维码后，进入TNTSPACE潮玩乐土微信小步伐，根据兑换码兑换响应产物。这是一种给品牌小步伐商城引流的方式。Zoraa一只憨饱饱手办将IP形象与汉堡包相联合，揭示了一只被汉堡包夹着的Zoraa。这两款产物均非盲盒情势发售。

Zoraa墩墩兔

LineFriends上榜的两款新品将IP形象与毛绒玩具、包包相联合，打造出了具备收纳用途又能做装饰的毛绒违包；英雄同盟的双城之战Ⅱ系列金克丝1/7中型雕塑、哔哩哔哩的伊达斯科技阿斯加德拼装模子保藏属性较强。

黑玩的两款产物中，小戏院欧气礼包是盲袋情势，共设置了8种礼包组合情势，每一种情势均有必然的几率呈现，好比礼包一包括1款呆呆-片场迷踪、1款小言-丛林里的奇奥遇言、1款OZAI-小戏院，呈现几率为20%。该产物是经由过程直播代拆发卖。

黑玩两款产物发卖弄法较有特点

另外一款产物小戏院系列周边潮玩包括哦崽主题的亚克力纸雕灯、毛绒抱枕、杜邦纸单肩包、随行杯、石膏喷鼻氛、手账条记本、毛绒挂件、发光挂件、小狗报幕员吊卡等产物，因此黑玩星赏模式发卖，近似在一番赏。消费者采办产物后会随机得到标注了各级别赏的赠品，联合详细的赏标识可知抽到了哪款产物。

来历：中外玩具网

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