第39届国际玩具和潮玩（深圳）博览会

2027年3月31-4月2日 深圳国际会展中央（宝安区）

2025就于面前，定在4月7-9日于深圳国际会展中央举办的第37届国际玩具和潮玩（深圳）博览会、第16届国际童车和母婴童用品（深圳）博览会以和第6届国际授权和衍生品（深圳）博览会（统称“2025深圳玩具展 潮玩展”）有哪些最新进展及2025年计划？

∆2024年展会现场

01

报名积极

及早参展享早鸟价

截至12月10日，2025深圳玩具展 潮玩展已经报名参展企业近1000家，申报展位超4000个，与去年同期基本持平。

11月最先，主理方已经踊跃着手摆设展位，按照产物种别、面积巨细及报名挨次，做好展馆及展位计划，利便买家不雅展洽谈。

到场2025深圳玩具展 潮玩展的展商，于12月20日前缴费可享受早鸟价优惠，列位已经报名、已经排位的展商及正于填报申请的企业注意时间节点，不要错过福利。

∆展会范围年夜、展商多

02

强势打造

中国头部潮玩展

最近几年，中国潮玩财产迅速突起，开启了千亿级新赛局。2024年展会于16号馆增设潮玩主题展区备受好评，现场人流涌动生意业务兴旺。为满意财产成长需求，2025年主理方加开14号展馆，并将展会改名为深圳玩具展 潮玩展，继承凸起潮玩品类，出力打造中国头部潮玩专业展。

已往一年，主理方踊跃结构并推进事情，与广东省玩具协会潮玩分会一同举行市场调研、企业走访、财产互动，不停扩展于潮玩范畴的伴侣圈，同样成功吸引了浩繁更多玩具潮玩品牌申请年夜面积参展；同时，为帮忙展商取患上更好的参展效果，主理方也正鼎力大举邀约潮玩渠道、精品KA渠道商和潮玩喜好者不雅展。

值患上一提的是，本届展会于继承举办“中外玩具年夜奖”的基础上，还有将初次推出“中外潮玩年夜奖”评比，基在潮水玩具的代表/焦点品类设置八个品类奖及一个年度尤其年夜奖，所有获奖和入围产物将于14号馆年夜奖展示区集中展出，搭建高端年夜气的潮玩产物展示宣传平台，为潮水文化成长注入优质新动力。

∆展会上的潮玩、谷子展品

∆中外玩具年夜奖展区

03

境外买家

早发力早落实

作为玩具、潮玩专业展会，主理方始终连结敏锐的市场触觉，“出海”是当下业界最关切的商机，海外招商团队已经前后奔赴德国、日本、乌兹别克斯坦、韩国、越南、印尼、泰国、台湾等国度及地域举行了路演与招商事情，继承加年夜海外买家邀约力度。

∆海外买家采购

04

海内买家

深度与抖音、小红书互助

新媒体平台的流传威力强劲，主理方将于2025年加倍投入人力、物力、财力，经由过程告白投流、官方互助等情势深度与抖音、快手、小红书等新媒体平台互助，扩展展会宣传，吸引更多存眷玩具/潮玩/童车/母婴童用品/授权和衍生品范畴的专业买家到会观光采购，帮忙展会及展商继承破圈拓展。

05

潮玩品鉴官

器重体验与分享

已往展会的焦点是生意货，时移势易，跟着社交平台的盛行，不雅众都乐在发布分享到场展会的体验与感悟，尤其是当更多内容电商（直播达人、种草博主、潮玩玩家等）深切展会举行采购、带货勾当。

2025深圳玩具展 潮玩展将继承广邀达人博主到会观光采购直播分享，还有将于各年夜潮玩圈子、社区招募潮玩品鉴官莅临展会现场，相识厂商的最新动向及直不雅地感触感染新品环境，详细招募事情将在本月尾启动，敬请存眷！

∆达人介入深圳玩具展 潮玩展

间隔揭幕只有100多天，展会各项事情正有序高效推进中，主理方将继承努力，为各人呈献越发出色的新年财产盛典！

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BY `id` DESC LIMIT 1 [ RunTime:0.000285s ]SHOW FULL COLUMNS FROM `ta_settings` [ RunTime:0.000401s ]SELECT * FROM `ta_settings` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.000228s ]SELECT * FROM `ta_system` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.000258s ]SHOW FULL COLUMNS FROM `ta_field` [ RunTime:0.000445s ]SELECT `type`,`field` FROM `ta_field` [ RunTime:0.000264s ]SHOW FULL COLUMNS FROM `ta_cate` [ RunTime:0.000414s ]SELECT `id`,`cate_name`,`cate_folder`,`module_id` FROM `ta_cate` ORDER BY `sort` ASC,`id` ASC [ RunTime:0.000223s ]SHOW FULL COLUMNS FROM `ta_module` [ RunTime:0.000377s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.000258s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.000223s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.000204s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.000250s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.000201s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ 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