第39届国际玩具和潮玩（深圳）博览会

2027年3月31-4月2日 深圳国际会展中央（宝安区）

儿童自行车，童车的细分品类之一，亦是电商平台热销童车榜的顶流。

近日，笔者收拾天猫/淘宝、抖音11月的童车/儿童轮滑热销榜发明，儿童自行车是两个平台盘踞热销榜较多席位的产物，且各产物价格相差较年夜，从百余元到上千元不等。别的，品牌会必然水平影响消费者采办决议计划，特别是知名品牌影响力更年夜；热销儿童自行车存于共性之处，也有各自的特色。

注：依生意业务总量即商品生意业务金额排名

注：依产物于11月的发卖额排名

品牌影响力不容小觑

于小红书上，儿童自行车的经验分享贴或者乞助贴和其评论区，总会有网友扣问某品牌的儿童自行车质量怎样、是否值患上采办；也会有网友吐槽家里人采办的儿童自行车没有品牌，担忧安全。

可见，此刻的家长采办儿童自行车时，纷歧定要年夜品牌，但必然不克不及没有品牌或者是不知名品牌。这点于11月童车/儿童轮滑热销榜上也有较显著的表现。

榜单上热销的儿童自行车品牌可年夜致分为两类，一类是21世纪之后建立的品牌，称之为新童车品牌，包括Nabiis（2008年）、神州鸟（2014年）、贝琦童（2015年）、酷骑（2018年）、萌兽（2019年）。除了了Nabiis是来自台湾省台北市的品牌外，其余均是中国年夜陆品牌。

这些品牌的定位要末是儿童自行车品牌，要末是童车品牌，全数都聚焦儿童童车赛道。于价格方面，贝琦童及神州鸟相对于比力低，属在比力亲平易近的品牌；Nabiis、酷骑、萌兽价格则较高，都到达了上千元。

∆贝琦童儿童自行车

另外一类是21世纪之前就已经经存于的品牌，且都不是专门做童车的品牌，属在消费者口中的“老牌子”。飞鸽是新中国第一个自行车平易近族品牌、永世创建在20世纪七八十年月、凤凰是中国自行车的百大哥字号，这3个品牌都因此出产成年人自行车而著名。

正由于于自行车范畴扎根汗青悠长，消费者对于这3个品牌有极强的“滤镜”，认为“老品牌值患上相信”“技能程度过硬且产物性价比更高”等。据相识，永世、飞鸽、凤凰儿童自行车不仅于电商发卖向好，于传统批发市场也属在发卖较好且不变的产物。

∆飞鸽变速山地车

凸显安定避震量轻特色

作为以儿童为重要受众的产物，儿童自行车要满意的最基础的要求是安全，其次则是满意消费者的差别需求。总体来看，儿童自行车今朝比力集中特色于在安定性高、可避震、重量较轻等。

以永世的变速山地车为例。该产物的车身段料为高碳钢（一种具备高硬度、高强度以和优良的耐磨性及弹性极限的质料），确保车身安定性高；配备SAIGUAN变速套件、定位7级变速轮塔，使车身可敏捷变速，不卡顿；设备加宽越野轮胎，抓地强且可有用防滑；先后双碟刹，可实现秒刹秒停；连体密封曲柄使骑行越发轻巧省力；高弹避震设计，可于任何路面恬静骑行；镁合金一体轮毂，强度更高，坚固耐用。

∆永世变速山地车

防滑耐磨轮胎、连体曲柄、一体轮毂、双刹车等是儿童自行车较常见的卖点。除了此以外，大都儿童自行车可以实现整车发货，仅低在10%的工序需要消费者安装完成，好比安装车灯、车铃、挡泥板等。

高碳钢、镁合金、锌合金是较常见的车身段料；部门儿童自行车有合适2~3岁幼儿的尺寸，于是添加了车座高度可调治、闪光辅助轮等；而避震、变速重要是山地儿童自行车的特色。

∆神州鸟的儿童自行车装有闪光辅助轮

利便收纳、骑行轻巧是浩繁消费者对于儿童自行车的要求，由此催生了以轻量化为卖点的儿童自行车。好比Nabiis致力在做超轻儿童自行车领跑者，推出了超轻儿童自行车，此中16寸整车重量为5.6公斤、20寸整车重量为7公斤、24寸整车重量为8.2公斤。酷骑、萌兽也都有推出以超轻为卖点的儿童自行车。

∆Nabiis的超轻儿童自行车

市场需求鞭策产物发卖

儿童自行车之以是可以或许于热销榜盘踞诸多位置，焦点缘故原由于在市场有需求。

而消费者采办儿童自行车的缘故原由之一是让孩子经由过程进修骑自行车，熬炼四肢协调能力；缘故原由之二是增长孩子户外勾当的时机。不少家长认为，骑自行车是一种不错的熬炼方式，孩子学会自行车后，会更甘愿答应出门，骑着自行车于小区、公园顽耍。

缘故原由之三是把握基础技术。只管因为机动车数目增长，大都家庭都不安心孩子骑自行车出门，但家长认为这类担心与把握骑自行车技术其实不冲突。并且此刻同享单车已经成潮水，趁着孩子进修能力比力强的时辰，学会骑自行车总好于长年夜了之后再去学。

来历/中外玩具全媒体中央；作者/秦粤

图/各品牌抖音、天猫、淘宝店肆

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BY `id` DESC LIMIT 1 [ RunTime:0.000284s ]SHOW FULL COLUMNS FROM `ta_settings` [ RunTime:0.000412s ]SELECT * FROM `ta_settings` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.000227s ]SELECT * FROM `ta_system` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.000266s ]SHOW FULL COLUMNS FROM `ta_field` [ RunTime:0.000392s ]SELECT `type`,`field` FROM `ta_field` [ RunTime:0.000302s ]SHOW FULL COLUMNS FROM `ta_cate` [ RunTime:0.000449s ]SELECT `id`,`cate_name`,`cate_folder`,`module_id` FROM `ta_cate` ORDER BY `sort` ASC,`id` ASC [ RunTime:0.000204s ]SHOW FULL COLUMNS FROM `ta_module` [ RunTime:0.000375s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.000269s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.000246s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.000201s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.000224s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.000191s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ 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