第39届国际玩具和潮玩（深圳）博览会

2027年3月31-4月2日 深圳国际会展中央（宝安区）

本年海外经济下行，多品类玩具发卖不振，但布毛绒玩具却于年青群体消费的动员下成为少数能取患上增加的品类。那末，作为布毛绒玩具传统细分年夜类的婴童布毛绒玩具又有甚么新看头呢？

传统动物类：打造细节

泰迪熊是最经典的婴童布毛绒玩具，泰西各年夜布毛绒品牌险些都有出过相干的产物，各类气势派头形象、颜色搭配、面料变化甚至还有有形象故事等维度险些被玩出了花。那这个单品还有能怎样做出新意呢？GUND这个老品牌本年就给了一个新谜底：卷仿真细节。

∆GUND的仿真泰迪熊BOE

GUND的仿真泰迪熊BOE（GUND Boe Classic Teddy Bear）面向1岁以上的小童，体积也及这个春秋段的宝宝相称，采用坐姿，恍如摆出了随时预备及宝宝拥抱的状况。

这款产物的亮点于其外相细节，用了及真熊外相近似的长毛绒面料：于脸部眼圈利用了浅棕色的渐变毛绒以和仿麂皮口部，不会过在传神吓人，但又凸起神色；身上则从巧克力色过分到深黑棕色，揭示其外相的光泽变化。这令其于一众婴童动物形象毛绒玩具中别树一格。

传统静态类：增长摸索性

婴童布毛绒玩具很主要的一个作用就是促成宝宝的感官发育，以是增长产物的可摸索性，提高宝宝的好奇心是一个主要的标的目的。

有的是增长质料的富厚度，让宝宝摸索差别的触感。好比多美的蝾螈随身挂件玩具（Tomy Lamaze Alise the Axolotl™ Clip Go）。产物于蝾螈头部的须状鳃基础上增长了差别色采的布条，尾部增长了亮片质料，色采、触感方面的条理都很是富厚。

∆多美的蝾螈随身挂件玩具

有的是设计了差别的叠加条理，增长宝宝摸索的欣喜。斯平玛斯特的瑞秋女士欣喜进修盒（Spin Master Ms Rachel Surprise Learning Box）、速猴的植物年夜变小动物系列（Speedy MFlipetz）及GUND的小小艺术家毛绒套装（My Little Artist Playset）都是很好的例子。

欣喜进修盒设计了翻书、掏盒子寻物的细节，植物年夜变小动物系列则是出现了植物及动物间两种差别生物的变化，还有有小小艺术家毛绒套装则用毛绒玩具这个载体再现了涂鸦游戏的历程，付与静态毛绒玩具纷歧样的玩乐体验。

∆斯平玛斯特的瑞秋女士欣喜进修盒

∆速猴的植物年夜变小动物系列

∆GUND的小小艺术家毛绒套装

电子电动类：融入IP互动

静态布毛绒玩具插手声光电效果刺激宝宝的听觉、视觉发育是很常见的做法，于此基础上，厂家插手宝宝喜欢的IP元素，发扬电子电动的互动上风，让IP形象活起来，增强与宝宝的互动。

Just Play的跳小鸡舞的芝麻街艾摩毛绒玩具（Sesame Street Chicken Dance Elmo Animated Plush）就很典型，让屏幕上的艾摩来到实际，给宝宝讲笑话，及宝宝一路跳小鸡舞。还有有Hess的经典黄校车（My Plush Hess Truck: 2024 School Bus），融入的IP元素于在童谣《巴士上的轮子》（Wheels on the Bus），还有有挤压就会发亮的车头灯。

∆Just Play的跳小鸡舞的芝麻街艾摩

∆Hess的经典黄校车

虽然新生儿削减已经经是年夜势，但也是以，单个婴幼儿的破费将会增长，这就赐与了高端婴童玩具更年夜的成长空间。毛绒玩具作为常见的婴幼儿玩具品类，也一样具备成长潜力空间。

来历：中外玩具全媒体中央

作者：Jane

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)/www/wwwroot/chinatoyfair.com/vendor/topthink/framework/src/think/route/Url.php ( 14.66 KB )/www/wwwroot/chinatoyfair.com/vendor/topthink/think-view/src/Think.php ( 8.67 KB )/www/wwwroot/chinatoyfair.com/vendor/topthink/think-template/src/Template.php ( 48.15 KB )/www/wwwroot/chinatoyfair.com/vendor/topthink/think-template/src/template/driver/File.php ( 2.42 KB )/www/wwwroot/chinatoyfair.com/runtime/index/temp/3d88382316b3d043d2d37a9e6936d1cf.php ( 14.90 KB )/www/wwwroot/chinatoyfair.com/vendor/topthink/framework/src/think/Response.php ( 8.60 KB )/www/wwwroot/chinatoyfair.com/vendor/topthink/framework/src/think/response/Html.php ( 0.98 KB )/www/wwwroot/chinatoyfair.com/vendor/topthink/framework/src/think/Cookie.php ( 6.28 KB )/www/wwwroot/chinatoyfair.com/vendor/topthink/think-trace/src/Html.php ( 4.49 KB ) CONNECT:[ UseTime:0.000426s ] mysql:host=127.0.0.1;port=3306;dbname=ta_fair;charset=utf8mb4SHOW FULL COLUMNS FROM `ta_system` [ RunTime:0.000816s ]SELECT * FROM `ta_system` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.000378s ]SHOW FULL COLUMNS FROM `ta_settings` [ RunTime:0.000895s ]SELECT * FROM `ta_settings` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.000284s ]SELECT * FROM `ta_system` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.000317s ]SHOW FULL COLUMNS FROM `ta_field` [ RunTime:0.000608s ]SELECT `type`,`field` FROM `ta_field` [ RunTime:0.000392s ]SHOW FULL COLUMNS FROM `ta_cate` [ RunTime:0.000756s ]SELECT `id`,`cate_name`,`cate_folder`,`module_id` FROM `ta_cate` ORDER BY `sort` ASC,`id` ASC [ RunTime:0.000248s ]SHOW FULL COLUMNS FROM `ta_module` [ RunTime:0.000560s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.000307s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.000439s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.000271s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.000262s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.000227s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ 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FROM `ta_dictionary` WHERE `dict_type` = '14' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.000255s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '15' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.000269s ]SELECT * FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.000281s ]SELECT * FROM `ta_field` WHERE `module_id` = 20 AND `field` = 'sort' LIMIT 1 [ RunTime:0.000491s ]SELECT * FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.000261s ]SELECT `id` FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.000202s ]SELECT `field` FROM `ta_field` WHERE ( field = 'pid' OR field = 'parent_id' ) AND `module_id` = 20 LIMIT 1 [ RunTime:0.000294s ]SELECT `id`,`cate_name`,`parent_id` FROM `ta_cate` ORDER BY `sort` ASC,`id` DESC [ RunTime:0.000202s ]SELECT `id` FROM `ta_cate` WHERE `module_id` = 19 [ RunTime:0.000190s ]SELECT * FROM `ta_module` WHERE `model_name` = 'UsersType' LIMIT 1 [ RunTime:0.000277s ]SELECT * FROM `ta_field` WHERE 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