第39届国际玩具和潮玩（深圳）博览会

2027年3月31-4月2日 深圳国际会展中央（宝安区）

弁言

2025年4月7—9日，中国玩具业行将迎来新一轮行情！第37届国际玩具和潮玩（深圳）博览会、第16届国际童车和母婴童用品（深圳）博览会及第6届国际授权和衍生品（深圳）博览会（统称“深圳玩具展 潮玩展”）将于深圳国际会展中央举办！

本年展出范围13万平方米，展商1400多家。尤其值患上一提的是乘势推出的“潮玩馆”（14号馆、16号馆），辅以中外潮玩年夜奖、设计新潮水等展示专区，为2025年中国玩具业强势开局，打开新篇。

2024深圳玩具揭示场

三年夜热门年夜有行情

2025年开春，我国前后于科技、文化范畴再结硕果，引起全世界存眷与热议。此中《哪吒之魔童闹海》票房节节爬升，率先动员该IP周边产物尤其是玩具品类的热销，相干授权的搪胶毛绒玩偶、盲盒、卡牌、谷子、金属拼装玩具、可动手办、捏捏乐等实体产物一货难求。与此同时，DeepSeek人工智能年夜模子的面世为玩具财产带来新的机缘，AI智能玩具新风潮囊括行业。

回顾近两年，首发经济、高质量成长、潮玩热销、AI智能平分别来自政策、文创、科研范畴的热门，为消费市场注入了能量。深圳玩具展主理方广东省玩具协会会长陈黄漫暗示，这两年玩具潮品化成长已经成主流趋向；《哪吒之魔童闹海》热映，周边产物簇拥而出，首发经济威力统统；国产AI人工智能年夜模子震动世界，以交融AI为焦点的玩具智能化成长再上热度。

这些市场热门将于本届深圳玩具展上有更直不雅的出现——Funko、JoyToy、模寿MOSHOWTOYS、中动、圆野文化、迷你世界、萌趣、藏玩阁等潮玩年夜咖以和一众潮玩新权势携手登场，更有年夜量搪胶毛绒潮玩企业参展；玩具智能化成长代表则有实丰文化、双鹰、裕洪等带来交融AI、Scratch编程等技能的新品表态；还有有哪吒、漫威、熊出没、宝可梦、炫卡斗士、咖宝车神、甄嬛传、蜡笔小新、B.DUCK等多个IP的衍生周边于此首发。此外，各类夏季户外产物、戏水产物、拼插积木、电子电动、木制类玩具新品也都是每一年深圳玩具展采购商的主要看点。

精准渠道专业加持

为帮忙玩具企业拓宽客源，扩大市场，深圳玩具展夙来器重玩具和跨界渠道的专业不雅众邀约。本年主理方继承鼎力大举约请各年夜连锁系统、各种电商以和经销商外，更多合适以潮玩为首文创产物的精品KA、潮玩专卖店、谷子店、二次元店、游艺店更是重点邀约对于象；还有约请了多位粉丝量级年夜且热爱分享潮玩产物的达人，担当本届展会的“潮玩品鉴官”，与泛博喜好者分享展会上的各式新品；不仅云云，主理方于“抖音”“小红书”“贴吧”等各年夜潮玩喜好者活跃的社交平台加鼎力大举度举行推广，助力潮玩品类展商向终端消费者宣传。

去年深圳玩具展约请到会的海外买派别达5000多人，本年海外招商团队继承自动出击，驱驰世界列国开展推广邀约事情，今朝已经有泰西、东亚、中亚、东南亚等地域的4000多名采购商预挂号到场深圳玩具展，估计海外买家同比有连续增加。

多元勾当震撼来袭

2025年，国产动画影戏以和潮玩的突起，都给了海内玩具财产一剂强心针，深圳玩具展主理方一样决定信念满满。本届展会现场带来多场出色的同期勾当以和使人期待的全新展示区域。尤其是位在展馆北登岸年夜厅的潮玩形象区、中外玩具 潮玩年夜奖展示区以和设计新潮水展区，还有有FUNKO、模寿MOSHOWTOYS、藏玩阁、萌趣、百星瑞、哈一代、德必胜、橙鑫、格物工坊、肉肉酱等多个展商将于展会时期举行限售、新品首发与打卡勾当，信赖都能给泛博专业不雅众更多欣喜。

作为展会主要的配套勾当，本年重要的同期集会还有包括“2025中外玩具 潮玩年夜奖颁奖仪式”“全世界玩创峰会（World of Play）”“中国潮玩趋向和品牌出海成长年夜会”“玩具跨境电商成长论坛暨玩具出海选品会”“粤港澳年夜湾区品牌授权财产成长论坛”等主题各别的钻研会,将出现更多行业最新动向，值患上业界存眷（详见次条推文）。

2024年展会同期集会

接待扫码，报名参会！

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BY `id` DESC LIMIT 1 [ RunTime:0.000359s ]SHOW FULL COLUMNS FROM `ta_settings` [ RunTime:0.000403s ]SELECT * FROM `ta_settings` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.000251s ]SELECT * FROM `ta_system` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.000239s ]SHOW FULL COLUMNS FROM `ta_field` [ RunTime:0.000401s ]SELECT `type`,`field` FROM `ta_field` [ RunTime:0.000276s ]SHOW FULL COLUMNS FROM `ta_cate` [ RunTime:0.000449s ]SELECT `id`,`cate_name`,`cate_folder`,`module_id` FROM `ta_cate` ORDER BY `sort` ASC,`id` ASC [ RunTime:0.000222s ]SHOW FULL COLUMNS FROM `ta_module` [ RunTime:0.000390s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.000235s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.000213s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.000209s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.000212s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.000198s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ 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