第39届国际玩具和潮玩（深圳）博览会

2027年3月31-4月2日 深圳国际会展中央（宝安区）

一年之计于在春，扬帆起航合法时。4月7日，第37届国际玩具和潮玩（深圳）博览会于深圳国际会展中央昌大揭幕，同期举办第16届国际童车和母婴童用品（深圳）博览会及第6届国际授权和衍生品（深圳）博览会（三展统称“深圳玩具展”）。本届展会展出范围基本与上届持平，来自国内外的1400多家玩具、潮玩、母婴童、童车、授权和衍生品企业，携数以万计的新品参展，为行业注入新活气、新动力。

作为“中国玩具市场风向标”，深圳玩具展是玩具厂商洽谈互助、寻找商机、洞悉潮水的主要平台，备受国内外玩具业界同仁的承认与存眷。与时俱进、敢于立异是深圳玩具展的特点之一，这点于本届展会上最凸起的体现是拥抱潮玩新风俗：推出潮玩馆，吸引国内外潮玩代表品牌参展，且多家企业于展会现场举办新品首发勾当；设立中外潮玩年夜奖、设计新潮水、潮玩形象等展示区，为国内外优异潮玩产物提供展示平台，为潮玩企业与设计师创造了面临面交流沟通的时机。

延续上风三展阐扬协同效应

除了了凸起的潮玩元素外，本届深圳玩具展依旧是三展齐发，可满意专业不雅众一站式采购需求，并助力厂商更好地掌握产物趋向、市场潮水。

本届深圳玩具展延续一向的品类齐备上风，搜集了积木、遥控、娃娃、布毛绒、早教益智、教诲、木制、纸板、婴幼、夏季、智能、模子、DIY、授权衍生品等各类品类的玩具。值患上一提的是，实丰文化、芯岸科技、猫圣商业、遇未创力等企业捉住了当前年夜热的AI热潮，推出了AI邪术星、AI智能棋盘、AI毛绒、AI魔方等产物。

童车和母婴童用品展商重要集中于17号馆。于这里，专业不雅众可以或许找到儿童摩托车、脚踏车、电动车、三轮车、均衡车、助步车、滑板车、摇晃车、扭扭车、手推车、安全座椅、婴儿床等童车/童床产物；充气城堡、喷水滑梯、充气池塘、充气游泳圈、充气不倒翁、幼童座圈、充气玩具等婴儿充气产物；爬行垫/地垫、游戏围栏、宝宝餐椅、儿童餐具、婴儿牙胶、亲子户外违包/书包/防晒帽、儿童洗浴用品/浴盆/坐便器、婴儿奶粉、收纳架等母婴童用品。

中国授权市场日渐成熟，与IP联合已经经成为各行业打造差异化产物、实现产物破圈的有用举措。本届深圳玩具展参展IP企业数目浩繁，不仅有境内参展商，还有有韩国文化财产振兴院（KOCCA）、中国台湾脚色品牌授权协会（TCBLA）、新北市电脑贸易同业公会（NTCA）别离构造本地企业组团参展，以和来自日本、马来西亚等国度及地域的参展商。

表态本届展会的IP数目更是重大，包括了猪猪侠、百变校巴、虚无疆域、落凡尘、熊出没、熊熊帮帮团、赵琳的探险日志、古迹奼女、太空鼠一家、俑之城、甄嬛传、胖滚家族、朝华社美猴王、非人哉、旧予新造、寻梦泡泡岛、咖宝车神、盟卡车神、次元奸细、苏菲露比、树屋侦察熊、奇奥萌可、迷你奸细队、小鹦鹉BEBE、太空创想、小马菲莉之缤纷瑶池、小兔汤姆、长尾豹马修、蔬菜狗、熊本熊、叶罗丽、国际潮水艺术家、博物馆纽约植物园、秦时明月、天行九歌、武庚纪、鬼刀、师兄啊师兄、牧神记、托宝兵士、小豆子及伴侣们、神秘珠珠、云兔卯卯、肉肉酱、BPTG、Egg pig、馒头家族、胡想方块动物园等，涵盖了卡通动漫、品牌形象、艺术文化、影视综艺、音像图书、体育运动、名人形象等授权市场的高热度IP类型。

出色纷呈6场同期勾当各有偏重

深圳玩具展是厂商发布新品、洽谈互助的平台，也是把握趋向、洞悉潮水的窗口。为了让每一位业界同仁都能于展会上有所收成，主理方聚焦国内生手业热门话题，为本届展会筹谋了6场主题各有偏重的同期勾当。

展会前一天（4月6日），“2025中外玩具 潮玩年夜奖颁奖仪式”于13号馆AB集会厅乐成举办，现场揭晓了两个年夜奖的奖项归属，百余位业界同仁参加见证声誉时刻。本届展会尤其设立两个年夜奖的展示区（2025中外玩具年夜奖展示区：17A01；2025中外潮玩年夜奖展示区：14G01），感兴致的不雅众可以参加细心不雅摩、赏识获奖产物。

“全世界玩创峰会（World of Play）”是自2018年以来持续乐成举办多年的行业嘉会，见证了玩具行业立异趋向的快速成长与变化。展会首日下战书，2025全世界玩创峰会（World of Play）于16号馆K23集会区乐成举办。本届峰汇聚焦财产趋向的切磋，包括广东省玩具协会重磅发布的《2025中外玩具潮水趋向陈诉》，以和产物开发、零售计谋、市场营销与社交媒体的运用、最新的玩具尺度规范等出色内容。

展会首日晚，主理方举办“玩无界 潮将来”2025深圳玩具展行业交流晚宴，海内外数百位行业精英齐聚一堂，交流碰撞，共绘行业新篇。

本年，深圳玩具展成为“粤贸天下”“广东外贸优品中华行勾当”的相干配套项目。展会第二日（4月8日），一场由广东省商务厅引导的“广东外贸优品暨阿里速卖通玩具产销对于接交流会”将于16号馆K23集会区举办，届时将经由过程产物展示、对于联系谈等情势，鞭策外贸企业表里双轮回、拓展新市场、促成新消费。

当日将举办的同期勾当还有有以“文化破壁·智链全世界”为焦点命题的“2025中国潮玩趋向和品牌出海成长年夜会”、聚焦出海的“2025玩具跨境电商成长论坛暨玩具出海选品会”，以和切磋全世界授权行业趋向、亚洲市场机缘、跨境常识产权掩护以和IP赋能等议题的“2025粤港澳年夜湾区品牌授权财产成长论坛”。

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