第38届国际玩具和潮玩（深圳）博览会

2026年4月9-11日 深圳国际会展中央（宝安区）

深圳玩具展（即“国际玩具和教诲产物（深圳）博览会、国际童车和母婴童用品（深圳）博览会、国际授权和衍生品（深圳）博览会”的统简称）结构跨界渠道多年卓有成效，尤其是于跨境电商、精品连锁、母婴连锁、教诲、礼物、主题乐土/儿童乐土等多个范畴尤为凸起。

回顾2023年的展会，不少木制、毛绒玩具展商顺遂借助各类跨境平台走向国际市场；浩繁积木盲盒、潮玩产物进入精品连锁渠道；更多授权衍生品于教诲、礼物范畴及各类乐土（含科教博物馆等）获得新的渠道时机……无疑赐与一众新老展商强烈的跨界开拓决定信念，也促使行将在2024年4月举办的第36届深圳玩具展的展位摆设几近爆满。

截至今朝，4900多个展位已经顺遂摆设，招展行将进入扫尾阶段。与此同时招商事情也正式进入飞腾，2024年展会主理方不仅将继承开拓更多跨界渠道，还有要助力渠道进级，为海内外玩具市场注入鲜活能量。

▲2023年深圳玩具展到会专业不雅众70836名，人气壮盛

▲2023 展会同期集会——TikTok 海外直播生态交流年夜会（玩具专场）帮忙展商以短视频情势品牌出海

挖掘更多内销渠道时机

（1）传统渠道：批发、经销渠道为海内玩具市场成长孝敬良多。最近几年批发及经销渠道商们正踊跃进级连结竞争力，深圳玩具展主理方将凸起更多爆款新品及性价比高产物，以满意其进级需求。

（2）带货电商：只管市场对于在直播带货批驳纷歧，但从现实效果看这仍旧是直面消费者的高效渠道之一。展会主理方将增强展商与泛博带货达人的对于接，依托深圳玩具展的平台高效选品。

（3）跨行业交融：富厚玩具消费场景能有用促成发卖，展会主理方正操持让更多玩具、IP授权和衍生品与各类衣饰、食物、美妆、运动用品等举行跨行业交融。

IP加持精品连锁品牌

跟着市场的发展，IP授权和衍生品成为海内精品连锁店的引流年夜招。年夜型的连锁如名创优品可以直接与IP方互助推出一系列的衍生品如各类玩具及日用品，而中型的连锁则经由过程引进各类IP衍生品、潮玩、盲盒等连结竞争力。包括熙美诚品、糊口无忧、MUMUSO、KKV、韩尚优品等30多个精品连锁品牌已经选择深圳玩具展作为重要的玩具、IP衍生品采购平台。

接入更多外贸出口机缘

为了引进更多外贸商机，深圳玩具展的宣传拓展至泰西、亚洲以和中东等国度及地域。一是使用合资要领兰克福展览集团于海外设置的50多个服务处，有针对于性地邀约外洋买家前来不雅展采购；二是于海外的玩具、婴童媒体上发布告白及信息，扩展展会于海外的知名度；三是使用电邮营销开展海外买家预挂号事情；四是借助外洋社交平台如脸书,、Instagram、领英、推特等举行多维度营销。此外，今朝深圳玩具展的海外招商团队正构造欧洲如德国、西班牙，亚洲的韩国、马来西亚等国度及地域的买家组团前来观光，带来更多优质的外贸机缘。

▲中国自12月1日起对于法国、德国、意年夜利、荷兰、西班牙、马来西亚6国实行片面免签入境政策，仅前三天6国就有近7000人次经由过程免签来华，占到6国入境总人次的39%

同期集会引领行业跨界成长

每一年深圳玩具展同期有许多话题性强、指向性明确的行业集会，给玩具精英们一个配合切磋行业问题及将来成长趋向的高效平台。2024年，展会主理方将推出切磋业界可连续成长、积木潮玩成长趋向、抖音电商/跨境电商营销以和幼教、授权等多个主题的英华论坛，聚会行业精英共商成长年夜计。

一年之计于在春。2024年春季，玩具业界肯定迎来更高发展新机缘。深圳玩具展主理方将继承发扬务实、开拓精力，广邀各界精英到会，把展会办成一场玩具、授权及婴童产物商业、交流及商机拓展的嘉会。

▲展会是切身体验新品特色及上风的最好平台

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CONNECT:[ UseTime:0.007052s ] mysql:host=hdm721885362.my3w.com;port=3306;dbname=hdm721885362_db;charset=utf8mb4SHOW FULL COLUMNS FROM `ta_system` [ RunTime:0.004759s ]SELECT * FROM `ta_system` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.004278s ]SHOW FULL COLUMNS FROM `ta_settings` [ RunTime:0.004546s ]SELECT * FROM `ta_settings` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.004138s ]SELECT * FROM `ta_system` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.004096s ]SHOW FULL COLUMNS FROM `ta_field` [ RunTime:0.004442s ]SELECT `type`,`field` FROM `ta_field` [ RunTime:0.004069s ]SHOW FULL COLUMNS FROM `ta_cate` [ RunTime:0.004555s ]SELECT `id`,`cate_name`,`cate_folder`,`module_id` FROM `ta_cate` ORDER BY `sort` ASC,`id` ASC [ RunTime:0.004117s ]SHOW FULL COLUMNS FROM `ta_module` [ RunTime:0.004523s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.005271s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004071s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004033s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004060s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004089s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004120s ]SELECT `module_id` FROM `ta_cate` WHERE `cate_folder` = 'news' LIMIT 1 [ RunTime:0.004041s ]SELECT `table_name` FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.004023s ]SELECT * FROM `ta_field` WHERE `module_id` = 19 ORDER BY `sort` ASC,`id` ASC [ RunTime:0.004110s ]SELECT `id` FROM `ta_cate` WHERE `cate_folder` = 'news' LIMIT 1 [ RunTime:0.004032s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.004129s ]SELECT `id`,`parent_id` FROM `ta_cate` [ RunTime:0.004010s ]SELECT * FROM `ta_module` WHERE `table_name` = 'article' LIMIT 1 [ RunTime:0.004076s ]SHOW FULL COLUMNS FROM `ta_article` [ RunTime:0.004475s ]SELECT * FROM `ta_article` WHERE `id` = 233 LIMIT 1 [ RunTime:0.004202s ]SELECT * FROM `ta_module` WHERE `table_name` = 'article' LIMIT 1 [ RunTime:0.004291s 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