第38届国际玩具和潮玩（深圳）博览会

2026年4月9-11日 深圳国际会展中央（宝安区）

要说最近几年海内知名度极高的“狗”主题IP，那一定患上提到“飞狗MOCO”。MOCO是一只可爱、淘气、忠诚且拥有飞天胡想的小柯基。当看到MOCO与主人YUMMY或者温馨、或者弄怪的互动时，恍如一天的疲劳都被治愈了。而“飞狗MOCO”之以是可以或许于竞争激烈的海内授权市场闯出一片六合，离不开其版权方广州艾飞文化流传有限公司（下称“艾飞文化”）的有用结构与计划。

善用短视频打造优质IP

艾飞文化建立在2018年11月，是一家专注在创作国际一流水准动画IP的企业。据公司总司理韦崇焜先容，艾飞文化拥有一支跨越百人的团队，且团队大都成员深耕影视动画行业多年，于内容创作上拥有独到看法；具有专业的技术，如原画设计、动画建造、音效设计等；具有创意思维、团队协作能力以和进修能力，可不停进修及把握新技能及市场动态，以顺应不停变化的市场需求。基在此，公司打造出了于业内屡创佳绩的《飞狗MOCO》系列动画作品——曾经得到第18届中国动漫金龙奖广州奖-最好IP奖、2019年广东省最具价值版权作品等声誉。

《飞狗MOCO》以治愈系萌宠故事为焦点，重要讲述了小女孩YUMMY一家与拥有“飞天”胡想的小柯基MOCO之间温馨弄笑的一样平常。于动画作品中，MOCO与YUMMY和其家人一路欢喜、一路懊恼，相互于爱与陪伴中不停发展。

“于谋划中，艾飞文化逐渐摸索出了于抖音、快手等平台用高质量内容短视频测试市场，再建造系列长篇的IP影视化路径。”联合韦崇焜的先容与中外玩具全媒体中央记者于视频网站的查阅可知，与我国绝年夜大都动画作品每一集都是20多分钟时长差别，《飞狗MOCO》主打的是短视频，即每一集的时间最长不跨越6分钟，大都动画每一集时长于两三分钟摆布，部门单集时长甚至不足2分钟。

轻松治愈的内容、短视频的出现情势，使患上《飞狗MOCO》很是契合当下年青人快节拍的糊口需求，于是吸引了浩繁网友、粉丝的存眷。截至本年1月，《飞狗MOCO》已经经推出了《飞狗MOCO》《飞狗MOCO之小柯基的脑洞时刻》《飞狗MOCO之星球规划》和衍生剧等17部动画作品，并于全网堆集了超4000万粉丝。

器重授权维护IP口碑

授权不单单是IP变现的路子，还有是扩展IP影响力的有用举措，于是绝年夜大都版权方城市很是器重授权营业的开展，而且看重对于授权互助的把控，确保授权互助可以或许实现相互共赢。

“我司看重品牌形象及口碑，被授权方需要有优良的品牌形象及口碑，可以或许博得消费者的信托及承认；看重产物质量以和渠道资源，被授权方需要具有高品质的建造及设计能力，可以或许出产出切合市场需求的高质量产物。同时，被授权方还有要具有广泛的渠道资源，可以或许将产物推向更广泛的市场。”韦崇焜暗示，艾飞文化会经由过程线上和时沟通、线下造访洽谈等方式，介入到产物的设计研发和年夜货出产环节，同时也会使用公司已经有资源，协助提供应被授权方更多发卖渠道。

据相识，艾飞文化已经经与趣巢、诺拉宠宝、肯迪隆、艾蒙岛、萌拼等品牌举行互助，推出了电动狗、电动毛绒、小颗粒积木、石膏等“飞狗MOCO”主题玩具。近期，企业还有缭绕“飞狗MOCO”，于与更多的品牌举行洽谈互助，好比解压玩具、毛绒玩具等。“今朝，飞狗MOCO解压公仔已经经正式上线售卖。咱们还有期待及音乐教诲、文具等更多品类举行深度互助。”

∆部门飞狗MOCO主题授权产物

周全结构成长器重版权掩护

对于在任何一家原创动画IP企业而言，都但愿将旗下的原创IP打造成为长青、长线IP，而要做到这点，就需要连续不停地输出优质内容、经由过程各类路子加强IP暴光。

据韦崇焜先容，艾飞文化本年会着重内容方面的创作，如《飞狗MOCO》第四序已经经于本年春节时期上线，今朝正于全网火热播放中；继承结构线下勾当与跨界互助，与影戏、电视剧、游戏、玩具、衣饰等行业互助，配合推广IP。“咱们还有会经由过程加年夜社交媒体宣传、深耕IP版权互助等情势，连续宣传、推广IP，进一步扩展IP的影响力。”

火爆的IP总逃不外被侵权的运气，而要掩护IP常识产权需要版权方与被授权方配合努力。韦崇焜提到，维护IP常识产权需要从多个方面入手，包括注册牌号及版权、严酷监控侵权举动、成立维权团队、按期更新及维护以和成立举报奖励轨制等。“我司也于不停优化IP常识产权掩护办法，但愿可以或许与被授权方一同成立一个有秩序的公允情况。”

此外，韦崇焜还有暗示海内IP授权市场快速成长的同时，也面对着一些挑战及问题，此中“怎样提高IP的质量及价值，满意消费者的需求”是市场成长的要害地点。他但愿相干部分及机构可以或许增强羁系及规范市场，促成市场的康健成长。

展前预报：艾飞文化行将表态2024年4月8-10日深圳国际授权展（展位号：16D37），接待前来观光、洽谈互助。

来历：中外IP授权 深圳展（ID:licensingchina）

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CONNECT:[ UseTime:0.006319s ] mysql:host=hdm721885362.my3w.com;port=3306;dbname=hdm721885362_db;charset=utf8mb4SHOW FULL COLUMNS FROM `ta_system` [ RunTime:0.004160s ]SELECT * FROM `ta_system` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.003605s ]SHOW FULL COLUMNS FROM `ta_settings` [ RunTime:0.003901s ]SELECT * FROM `ta_settings` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.003471s ]SELECT * FROM `ta_system` ORDER BY `id` DESC LIMIT 1 [ RunTime:0.003622s ]SHOW FULL COLUMNS FROM `ta_field` [ RunTime:0.003851s ]SELECT `type`,`field` FROM `ta_field` [ RunTime:0.003438s ]SHOW FULL COLUMNS FROM `ta_cate` [ RunTime:0.003924s ]SELECT `id`,`cate_name`,`cate_folder`,`module_id` FROM `ta_cate` ORDER BY `sort` ASC,`id` ASC [ RunTime:0.003442s ]SHOW FULL COLUMNS FROM `ta_module` [ RunTime:0.003944s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003559s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003491s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003433s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003518s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003499s ]SELECT * FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003457s ]SELECT `module_id` FROM `ta_cate` WHERE `cate_folder` = 'news' LIMIT 1 [ RunTime:0.003469s ]SELECT `table_name` FROM `ta_module` WHERE `id` = 19 LIMIT 1 [ RunTime:0.003413s ]SELECT * FROM `ta_field` WHERE `module_id` = 19 ORDER BY `sort` ASC,`id` ASC [ RunTime:0.003526s ]SELECT `id` FROM `ta_cate` WHERE `cate_folder` = 'news' LIMIT 1 [ RunTime:0.003426s ]SELECT * FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.003492s ]SELECT `id`,`parent_id` FROM `ta_cate` [ RunTime:0.003383s ]SELECT * FROM `ta_module` WHERE `table_name` = 'article' LIMIT 1 [ RunTime:0.003464s ]SHOW FULL COLUMNS FROM `ta_article` [ RunTime:0.004002s ]SELECT * FROM `ta_article` WHERE `id` = 293 LIMIT 1 [ RunTime:0.003713s ]SELECT * FROM `ta_module` WHERE `table_name` = 'article' LIMIT 1 [ RunTime:0.003472s ]SELECT * FROM `ta_field` WHERE `module_id` = 19 ORDER BY `sort` ASC,`id` ASC [ RunTime:0.003518s ]SHOW FULL COLUMNS FROM `ta_dictionary` [ RunTime:0.003922s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '14' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003430s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '15' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003418s ]SELECT * FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.003544s ]SELECT * FROM `ta_field` WHERE `module_id` = 20 AND `field` = 'sort' LIMIT 1 [ RunTime:0.003511s ]SELECT * FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.003500s ]SELECT `id` FROM `ta_module` WHERE `model_name` = 'Cate' LIMIT 1 [ RunTime:0.003485s ]SELECT `field` FROM `ta_field` WHERE ( field = 'pid' OR field = 'parent_id' ) AND `module_id` = 20 LIMIT 1 [ RunTime:0.003464s ]SELECT `id`,`cate_name`,`parent_id` FROM `ta_cate` ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003468s ]SELECT `id` FROM `ta_cate` WHERE `module_id` = 19 [ RunTime:0.003442s ]SELECT * FROM `ta_module` WHERE `model_name` = 'UsersType' LIMIT 1 [ RunTime:0.003552s ]SELECT * FROM `ta_field` WHERE `module_id` = 6 AND `field` = 'sort' LIMIT 1 [ RunTime:0.003482s ]SELECT * FROM `ta_module` WHERE `model_name` = 'UsersType' LIMIT 1 [ RunTime:0.003594s ]SELECT `id` FROM `ta_module` WHERE `model_name` = 'UsersType' LIMIT 1 [ RunTime:0.003485s ]SELECT `field` FROM `ta_field` WHERE ( field = 'pid' OR field = 'parent_id' ) AND `module_id` = 6 LIMIT 1 [ RunTime:0.003469s ]SHOW FULL COLUMNS FROM `ta_users_type` [ RunTime:0.004977s ]SELECT `id`,`name` FROM `ta_users_type` ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003648s ]SELECT `dict_value`,`dict_label` FROM `ta_dictionary` WHERE `dict_type` = '1' ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003595s ]UPDATE `ta_article` SET `hits` = `hits` + 1 WHERE `id` = 293 [ RunTime:0.008207s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 21 LIMIT 1 [ RunTime:0.003433s ]SELECT * FROM `ta_cate` WHERE `is_menu` = 1 ORDER BY `sort` ASC,`id` DESC [ RunTime:0.003606s ]SELECT * FROM `ta_module` WHERE `id` = 19 [ RunTime:0.003479s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 17 ORDER BY `sort` DESC [ RunTime:0.003862s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003565s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003572s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003871s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003571s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003476s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003439s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003570s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 17 LIMIT 1 [ RunTime:0.003481s ]SELECT `id`,`cate_id`,`url`,title as cate_name FROM `ta_article` WHERE `status` = 1 AND `site` IN ('0','1') AND `cate_id` = 18 ORDER BY `sort` DESC [ RunTime:0.004017s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003399s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003579s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003434s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003524s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003442s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003429s ]SELECT `id`,`cate_folder`,`module_id` FROM `ta_cate` WHERE `id` = 18 LIMIT 1 [ RunTime:0.003456s ]SELECT 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